Jacqueline Crane, Mba Email & Phone Number

Sandy, Ut, Us

Utah, United States

Provo, Utah, United States

Relic+EKR went through a restructure in January 2022, I was promoted to oversee the brand division - half of the company. Role Responsibilities:• Oversee a division of 7+ team members•Manage the team according to key metrics including compensation, revenue, attrition and more • Frequently review horizontal service offerings under the overarching categories of public relations, social media management, and content (including podcast)• Monitor, maintain, and improve department efficiency• Drive continuous team education, training, and growth

When Relic acquired EKR in November 2020, I was promoted to oversee the department as director.Role Responsibilities:• Oversee 5-6 employees • Manage and oversee the product offerings under the overarching categories of public relations, podcast services, social media management, and content writing• Monitor, maintain, and improve department efficiency • Drive continuous department education, training, and growth

Provo, Utah, United States

When the PR and content departments re-combined, I became head of the department and oversaw PR, Content and Podcast services along with occasional research services. Role Responsibilities:• Oversee department employees (3 direct reports and a temporary intern)• Lead department by example and in weekly meetings, frequent training, and monthly lunch and learn opportunities• Accountable for public relations and content services including media relations, organic social media newsletters, blog posts, email marketing, website copy, podcast services, radio and video scripts, miscellaneous copy, and long-form content (i.e. whitepapers, itineraries, travel guides, brochures, best practice guides, etc.)• Responsible for PR and content offering growth and improvement within the company• Participate in leadership council• Write and execute on many deliverables• Administer deliverables for 16+ clients• Assist with new business efforts occasionally: pitches, RFPs, and proposals• Regulate company software for PR/Content: Sprout Social, Tailwind, PR Newswire, Wonder, ResearchFly and more.

Provo, Utah, United States

I was recently able to become content manager when the PR/Content team split and became two separate departments within the company.Role Responsibilities:• Oversee department employees (1 direct report)• Accountable for content services including blog posts, email marketing, website copy, podcast services, radio and video scripts, miscellaneous copy, and long-form content (i.e. whitepapers, itineraries, travel guides, brochures, best practice guides, etc.).• Responsible for content offering growth and improvement within the company• Participate in leadership council• Write and execute on many content deliverables• Manage content deliverables for 11-15 clients

Provo, Utah Area

Working for Relic has given me the opportunity to learn to balance client relations while working with 10+ clients at a time to produce PR and Content work.Content:• Plan content strategies and calendars• Strategize content topics based on data, SEO, client priorities and customer interests• Write marketing personas for each client• Write long-form content for each client including website copy, case studies, blog posts, industry articles, video scripts, infographics, best practice guides, whitepapers and more.• Edit content for grammar, clarity and voicing styles• Present internal and external content news in staff meetings• Write email nuture campaigns for tourism clients• Wrote RFP Proposals, when needed and participated in new business meetingsPublic Relations: • Write press releases and pitch them to local and national media for coverage• Work with local social media influencers for tourism clients• Strategize content topics based on data, SEO, client priorities and tourist interests• Write newsletters for both print and email marketing purposes• Write blog posts on tourism, telecom and tech topicsDesign: • Designed competitive analyses for multiple clients• Designed small proposals• Designed Relic's Social Media Marketing for Tourism best practice guide.

Sandy, Ut

• Founded a company based on hand lettering and calligraphy• Design all product, including custom designs• Create marketing campaigns and content creation for social media, website and blog.• Manage sales through different online channels• Partner with other companies to sell designs for their products.• Write 1-2 blogs monthly• Write, photograph and prepare daily social media content for Facebook and Instagram• Created a Wordpress website, learning basic HTML

Orem, Utah

• Conducted primary research to understand the perception of the UVU Woodbury School of Business including a survey with 1200 respondents, a focus group and administration interviews.• Trained two GA's to perform focus group, survey and in-depth interview research. • Performed Secondary research to better place UVU in the business industry with accreditations and program certifications, conferences and licenses.• Helped manage a student proctor lab for business students to make up missed tests.• Assisted in planning and execution of National Advisory Board events for fall and spring semesters.

Provo, Utah

• Created and distributed monthly email newsletter through MailChimp• Product photography of menu items for marketing and operational purposes• Created children engagement collateral- coloring pages, Easter egg campaign • Designed marketing material for Riverwoods video boards• Improved in-store promotion through signage, store video and table promotions• Planned, strategized and organized marketing campaign calendar

Sandy, Ut

• Instructed children and adult students • Managed curriculum for students at various age and skill levels• Showed children how to musically perform and practice piano and flute• Taught techniques and theory skills, performance and accompaniment skills• Taught Classical, Broadway, Modern and New-Age, and Movie score musics.• Exposed students to other instruments by combining with Derek Crane Music for recitals.• Oversaw, facilitated, and hosted two yearly recitals demonstrating students’ accomplishments• Designed lesson material, recital invitations and programs.

Salt Lake City

• Initiated and oversaw publication of the "BC Stories," the college blog• Wrote 39 total posts; posted 2-5 stories weekly• Improved internal communications between public affairs and marketing departments• Designed and Developed BC alumni publication: "BC Trends" summer edition• Attended, photographed and wrote weekly devotional blog posts• Posted devotional transcripts to the school website• Created 15-page training manual for public affairs department• Assisted in planning Social Media Conference; managed registration and student volunteers• Assisted in Pinterest Promotion by attending webinars

Provo, Utah Area

• Called for donations from alumni, supporters, and students of Brigham Young University.• Processed pledge forms for mailing• Assisted in presentations of group training sessions

Brigham Young University

• Communicated and set up appointments with students • Managed counselors’ schedules to keep them on time• Processed and alpha-filed paperwork including course substitutions and waivers• Produced weekly email to major and minor students • Updated and designed slides for digital signage• Improved Pinterest advertisement and presence among students

Provo, Utah Area

• Worked with the Founder and Owner, Michelle Smith • Helped organize Editorial calendars, Lead lists, and script information with Excel• Contacted clients to compile more information • Set private appointments, manage catering, client materials, photography, and videography for seminars• Completed Facebook Marketing online training courses• Completed “Creating Fame” online training courses• Managed social media outreach through Hootsuite

Sandy, Ut

• Managed and Organize Accounting time cards and invoices• Reconciled bank accounts with QuickBooks

Sandy, Ut

• Worked beneath fourth grade teacher at Sprucewood Elementary• Helped improve students personal reading abilities one-on-one• Helped organize and carry out a class art project• Taught math principles such as decimals point places and operations to the class• Oversaw gym and recess activity

Draper, Ut

• Organized Price sheets for sales• Emailed and associated with coworkers to compile progress reports for company records• Compiled more information on national and international clients and their progression• Organized and emailed photographers for product photo shoot

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Activities and Societies: Graduate Assistant for the UVU Woodbury School of Business Dean's Office, Volunteer for the Business.

Bachelor’S Degree, Communications: Public Relations

Activities and Societies: Member of Women in Business, Member of PRSSA Active Participant in BYU Flute Choir Ensemble for 2 years playing.

High School Diploma, Business Administration And Management, General, 3.95

Activities and Societies: Participated in the Alta's Wind Ensemble, Pep Band, Band Council, and School Musical for two years. National.