• Work directly with Sales leadership team to provide standardized and ad-hoc reports and analysis to assist with strategy and planning. • Create dashboards based on leadership requirements. Use Salesforce dashboards to build presentation for monthly business review with executive leadership.• Meet regularly with Sales and Marketing leadership to ensure that CRM platform, reporting solutions, and other sales force automation solutions are aligned to strategy.• Maintain enhancement request list, lead requirements gathering sessions for enhancements, prioritize new enhancements, provide enhancement solution options.• Configure or develop enhancement updates in sandbox environment, manage UAT testing upon completion, deliver end user training and communication and documentation of new releases.

• Created and developed product line featuring a variety of custom decal designs• Developed website and Etsy shop page with ongoing management of products• Manage social media accounts on Instagram and Facebook with 2500 followers• Process an average of 500 orders per month

• Created quarterly report package to incorporate data from Microsoft CRM, Google Analytics, and Eloqua Insight Reports for monthly presentation• Project lead for selection, implementation and roll-out of Eloqua marketing automation software• Created multi-touch automated lead nurture email campaigns incorporating lead scoring and progressive profiling to determine sales cycle state to transfer only hot, sales ready leads to sales department• Responsible for coordinating annual user group conference including registration management, breakout session planning and overall conference logistics

• Developed core reporting package for each department including sales, marketing and executives• Managed campaign tracking, testing and reporting through Salesforce, Omniture and Silverpop• Maintained database cleanliness and integrity by creating validation rules and regular reporting• Worked with each department to develop business processes to expand use and adoption of CRM system

• Salesforce.com (SFDC) Administrator, maintained database, implemented new features as needed• Trained new employees on SFDC, led 3-month follow up training in the field with new employees to integrate SFDC with daily sales routine, led continued training for sales team at quarterly sales meeting• Analyzed company sales data combined with secondary data to determine key market categories, identified the most profitable segments and those areas with highest growth potential• Managed Leads and Campaigns in SFDC, measured and reported campaign ROI• Created monthly sales metrics report for CEO, CFO, Board of Directors• Developed KPI (key performance indicator) report for sales team using Crystal Reports

• Served as Salesforce.com support for internal staff and sales team, as well as implemented mass changes to support new lead management strategy that enabled visibility of leads to track source ROI• Implemented ExactTarget, on-demand email marketing software, and fully integrated into SFDC• Trained inside sales team on new lead management processes and new software capabilities to ensure consistent CRM use for accurate management reporting• Executed lead generation via direct e-mail marketing using Admail. Initiated HTML and text e-mails to 50,000 leads. Measured and reported open rates and response rates• Managed sponsorship and exhibits at three national events / tradeshows