Filling the gap in support for SMEs on Sustainability and ESG and plans.

An innovative Probiotic Homecare brand with a mission to support sustainable, cleaner and healthier homes, through a zero-waste and non-toxic product range.Key Achievements: • Successfully applied to Virgin Start Up programme and awarded Start Up Loan. • Completed product-market fit with 80% GM, retail launch, and 25% repeat purchase in three-months.• Gained 5* customer feedback and featured in 30+ National Media Titles.• Awarded ‘Innovate UK’ research grant.• Won ‘Start-up Rising Star’ Award.

• 5G Programme lead for 3UK for product, proposition, and route to market. Including the strategy and innovation for Broadband, 5G connectivity and IoT.• Headed up product innovation and development cycles leveraging design-thinking frameworks to create innovative and commercially driven propositions.• Implementing new agile and design-thinking frameworks and delivery processes.• Integral in strategy planning by combining customer research and commercial goals with brand vision to achieve overall company objectives.

• Headed product and propositions with responsibility for product and customer lifecycle for a disrupter brand.• Owned market and customer insights, business case development, targeting strategies, product experience design, commercials, and in-life product management.• Drove uptake and loyalty by integrating data insights to optimise CLV, Unit Economics, and churn. • Lobbied and educated regulators on Fixed Wireless Access technology and responsible for ensuring claims, positioning strategies, and data strategies were regulatory sound.Key Achievements:• Integral in achieving a 25% market share in available coverage, gaining biggest market share out of all Broadband providers.• Ideated and delivered first UK Same Day consumer broadband proposition.• Rolled out a wholesale and retail platform proposition for a state-aid funded project that provided superfast broadband to rural homes.• Enabled first consumer Full Fibre as standard 1GB product in the UK.• Uplifted NPS by 20 pp in 18 months and reduced early life churn by 25% through product targeting, performance optimisation and initiating new customer engagement tactics.

• Owned P&L for £10M Digital VAS portfolio, which included executing a transformation roadmap to change engagement and positioning within wider portfolio. Key Achievements:• Drove commercial growth through propositions, collaborating with channel and marketing managers.• Improved engagement of security product by 250% by initiating data-driven growth plans across product, retail, and digital channels risk/opportunity management. • Founded strong working relationships with senior, technical, and business stakeholders to gain buy-in and support through tactical rapport building.

• Accountable for My Account on BT’s retail website, overseeing online engagement, user experience, and conversion for over 1 million visitors per month.Key Achievements:• Enabled integration of self-service and online engagement through UX, online/offline marketing campaigns, and billing migration capabilities.• Increased CSAT from -20% to +23% by innovating and implementing the first fully mobile responsive capability to BT.com as well as the capability to allow highly targeted service and sales messaging.

• Led delivery of six sigma business improvement projects which optimised customer experience for the BT SME customer base.Key Achievements:• Transformed transition between BT Business and BT Consumer lines for customers by launching the first ever cross-functional consumer/business sales and service team.• Facilitated decision making by reporting weekly updates to BT CEO.• Catapulted customer satisfaction from 5% to 55% by integrating innovative process within the sales channels that improved customer experience for temporary event lines.