Jacqueline Irvine Email & Phone Number

Los Angeles, Ca, Us

Toronto, On, Ca

Toronto, On, Ca

- Strategized, defined, interviewed and hired candidates for Marketing Coordinator position at Plexpack- Conducts market research and establishes go-to-market strategy for key geographies and products- Facilitates the development and implementation of campaigns and marketing materials to support go-to-market strategies - Writes, updates, and manages marketing budget and annual forecasts as they relate to revenue goals- Writes, manages, and presents the campaign and project calendar for internal stakeholders- Oversees all project management related to marketing campaigns - Selects and partners with outside vendors to support the development and management of marketing collateral, SEO, and CRM (Salesforce) and Automated Marketing (HubSpot) integrations

-Launched physical sales office and service center in Carson, California-Developed distributor sales and service training program with key stakeholders -Managed network of distributors, existing, and prospective customers across the Western USA and Canada-Established Sales go-to-market strategy and tactics for Western US and Canadian markets

Winnipeg, Manitoba, Ca

-Wrote, pitched, and implemented the F20 and F21 marketing plan & KPIs for the Commercial and AGI Food Divisions-Implemented ROI tracking automation on marketing campaigns with Salesforce and custom web forms-Trained and coached Marketing Intern and Marketing Coordinator-Identified and reported on brands that could be merged to establish AGI Food with key stakeholders-Strategized and implemented AGI internal site for COVID-19 updates and policy-Established competitive analysis template for all divisions including Farm, Commercial, Food, and International

Toronto, On, Ca

- Creating all editorial and digital content strategies for the North American and International markets- Planning and administering both sales and marketing automation programs on Salesforce- Planning and coordinating digital, tradeshow, and traditional marketing campaigns- Managing the creation, Salesforce Integration, and implementation of a web tool to organize engineering custom projects - Creating and analyzing Salesforce, Google Analytics, and Automated Marketing reports (Act-On) to track SEO and campaign performance and reported results to company executives- Managing copywriters and agencies to engage services and oversee timely content creation-Creating the inside sales marketing calendar to ensure lead nurturing after tradeshows and digital marketing campaigns- Determining strategy and creating workflows for data automation and integration between Salesforce, Act-On and Wordpress as needed - Planning and refining internal sales processes to ensure higher close and lead generation rates- Researching and monitoring the digital marketplace to encourage the growth and development of the company’s internal management infrastructure

Toronto, On, Ca

-Creates and analyzes Salesforce, Google Analytics, and Automated Marketing reports (Act-On) to identify vertical markets and evaluate the ROI and KPIS of marketing campaigns -Creates editorial, digital, and email campaigns-Creates the inside sales marketing calendar to ensure lead nurturing after tradeshows and digital marketing campaigns-Facilitates lead-capture and data automation-Creates strategy and workflows for data automation and integration between Salesforce, Act-On and Wordpress as needed -Plans and refines internal sales process ensuring higher close and lead generation rates-Researches and monitors the digital marketplace to encourage the growth and development of internal management infrastructure

Toronto, On, Ca

-Creates and analyzes Salesforce reports to identify vertical markets and evaluate the ROI and KPIS of marketing campaigns -Creates editorial and email campaigns while researching new marketing platforms and technologies to create a competitive marketing program-Creates the inside sales marketing calendar to leverage tradeshows and market trends -Researches and implements tradeshow marketing programs and lead capture tech for increased ROI-Programs Salesforce fields and Process Builder workflows-Creates strategy and workflows for data automation and integration between Salesforce, Act-On and Wordpress-Central and initial point of contact for all incoming English sales calls, website chats and emails-Plans and refines internal sales process ensuring higher close and lead generation rates-Qualifies leads and establishes relationships through the progression of the sales cycle

Toronto, On, Ca

-Consults on website for competitive usability and digital aesthetics -Advises on current and trending marketing technologies-Implemented and manages B2B E-Commerce program-Writes copy for web pages, print, and social media -Edits photos and uses the Adobe Creative Suite to create marketing assets for Plexpack-Creates and manages marketing budget-Creates B2B marketing campaigns and Plexpack's campaign calendar -Inputs lead into Salesforce CRM database-Manages and creates lead nurturing and sales workflow within Sales Force-Works with outsourced copywriters, graphic designers, and digital marketing firm to ensure assets are provided in a timely and organized manner. -Works with outsourced digital marketing firm to ensure digital programs are competitive and profitable-Works with print magazine companies to publish articles, advertisements and PRs about the company -Manages tradeshow inventory and assets while also creating comprehensive tradeshow marketing programs -Designs and manages booth layout with booth display rental providers and designers

- Build and execute social media content strategy across multiple Social Platforms- Generate, edit, publish and share engaging social content and advertisements - Execute Email Marketing and other promotional efforts to support the E-commerce promotional calendar- Execute and plan outdoor, print and partnership Advertising - Plan and collaborate with freelance photographers and stylists to execute high profile photo shoots- Support in Trade Show planning and execution for Canadian and US Trade Shows- Marketing Analytics reporting and analysis Assisting Marketing and IT with graphic design and other requests including but not limited to:- Image Editing- Logos- PK Books, PK Sheets - Lookbooks

San Francisco, California, Us

-Edited essays, articles and presentations relevant to the subjects of English, Philosophy, and History-Wrote lessons online for students to better understand a given concept-Taught lessons through voice calls -Wrote excerpts on subjects such as Chaucer and Shakespeare for student’s interest

-Wrote copy for social media pages to promote film, fitness and health industries-Edited copy for social media pages to promote film, fitness and health industries-Consulted on advertising and promotional design -Met with clients for consultations -Read articles, essays and web copy for clients via email conferences

London, London, Gb

-Wrote copy for webpage, e-newsletters and articles for magazine-Helped create content plans for different issues of the spring/winter magazine, monthly e-newsletters and social media-Consulted on website; copy-editing text and shared insights on webpage design and usability -Copy-edited social media marketing material from agency -Wrote and published social media marketing material-Organized and studied data using Google Analytics to increase the effectiveness of marketing copy-Wrote and arranged briefs for marketing strategy meetings -Conducted meetings on web and copy strategy-Used Wordpress for webpage publications -Used SmartSheet for media and design orders-Arranged public and social media events

Master Of Business Administration - Mba, Business Administration And Management, General

Honours Bachelor Of Arts, English Language And Literature/Letters

Certificate In Web Writing And Social Media, Spc. English Literature

Certificate Of Cybersecurity Awareness, Cybersecurity

Philosophy