Creation of content for the website, the advertisement of new career opportunities, new civil service exam postings, and vendor opportunitiesServe as the liaison with the Digital Team and Media Services and on behalf of departmentCreate and manage marketing campaigns to inform vendors of upcoming contracting and procurement opportunitiesDevelop engaging, original content and suggest creative marketing campaigns for recruitment, marketing, and general social media presenceDevelop, implement, and manage Social Media strategyCoordination with staff across all units to obtain information as needed for the content such as, but not limited to, project information, contact information, and photosAssist with coordinating and planning special eventsVisit project sites to interview project team members to capture success stories to be shared with internal and external audiences

As the Director of Publications, I ensure all branding is consistent, the editorial is on point with the mission of Doane Stuart, and provide the members of our school community clear and concise messaging. In building social media platforms for the school, I create a community of fans, followers, and networks to help establish the school as one of the leading private schools in the area.In addition to social media marketing, I create ads for print, digital and mobile. I also follow up with SEO and analytics on marketing to monitor ad and social media effectiveness.