Jacqueline L. Pappas Email and Phone Number

Served as ambassador for the City, including media interviews (national & local), preparation and distribution of press releases for City events, community campaigns, and crisis communication during weather related events. Personally created the LOVE Asbury Park branding currently used to market the City of Asbury Park. Performed all operations including; financial management and reporting, website and social media analytics, member recruitment/retention (275 members), office administration, management and growth of fan base through website which garnered 280,000 pageviews/ 101,000 unique visitors as well as Facebook, Twitter and email database with a combined audience of 15,000 fans. Created the NJ101.5 Boardwalk Radio Studio for broadcast. Doubled Chamber revenue while streamlining expense. Directed and funded state of the art technology investment and implementation. Designed and produced the Asbury Park City Guide as well as maintaining strategic plans for signage and ongoing marketing campaigns that created proven consumer awareness for Asbury Park nationally and internationally.Fundraising / events efforts for the Chamber included: design and execution of annual gala (350 guests), monthly business networking events (60-80 guests), logistics and promotion of major consumer events; Oysterfest (20,000 guests) and the annual Restaurant Tour (1,400 attendees and 30 restaurants). Planned and executed logistics for the 2012 Guinness World Record-holding NJ Zombie Walk (20,000 fans).Served as business advocate at the city, county & state level. A founding member of the Asbury Park Community Action Network (CAN); a consortium of faith-based organizations, law enforcement & residents united in the mission of addressing violence in Asbury Park. Served on multiple city and community committees.

Responsible for brand awareness during re-launch of home furnishing retail store. Created print campaign and promotions. Developed comprehensive budget, created custom website/online store (design. copy & CXM) as well as in-store events

Responsible for brand awareness during re-launch of luxury retirement community. Developed and implemented marketing plan and streamlined creative campaign in print, online and through events to showcase property consistently. Produced all property-hosted events involving internal coordination with outside vendors and local authorities.

Assisted in the development of the new hyper-local affluent lifestyle magazine and developed sales materials and strategy for the launch. Created a working relationship with editorial staff and served as “Brand Ambassador” in the community. Held a senior-level book of sales major categories and out-of-market areas such as NYC

Created and implemented an affluent lifestyle direct-to-consumer mailing program including the business plan, market research, product development, creation of sales materials, pricing structure and sales pitch. Negotiated printing contract and developed mailing list. Was solely responsible for all sales, marketing, PR and production logistics as well as art direction for mailing piece and all clients inserts.

Responsible for overall strategy, P&L management and all operations of five local newspapers including one weekly publication, two monthly and two quarterly. Led sales team of 5 including price negotiations, client relationships, sales training program and business development. Led editorial redesign of three newspapers and launched two special editorial glossy inserts. Was solely responsible for budgeting, revenue reporting and all communications to President & Chairman.

Developed advertising pricing strategy for magazine during a crucial evolution period working closely with sales staff to maximize revenue to magazine and value to clients. Managed marketing, editorial, circulation, production and staff expenses. Performed the annual budget process for all departments, oversaw invoice processing and calculated commission payments in addition to monthly and ad-hoc financial reporting for Publisher, Marketing Director and Editor-in-Chief.

Responsible for all financial aspects of the magazine including; advertising pricing, revenue reporting, management of marketing, editorial, circulation, production, fixed assets and staff expenses. Prepared monthly reconciliations and oversaw invoice processing and travel/entertainment management and reporting. Prepared the annual budget. Duties also included payroll and compensation/bonus calculation

Responsible for managing the physical (print production) costs of TIME Domestic, Digital, and Large Print editions including; estimating production premiums, estimating cost savings analysis, overseeing the processing of invoices, preparation and approval of monthly journals and monthly reconciliations. Duties also included the budget/estimate process and managing Imaging department expense and revenue.

Responsible for managing the physical (print production), sales/marketing and editorial costs of magazine including processing of invoices, preparation and approval of monthly journals and monthly reconciliations. Duties also included the budget/estimate process and one-on-one interaction with managers, editors, freelancers and corporate Time Inc.