With over 15 years of design experience in multiple design disciplines (handbags, lingerie, and graphics/packaging), I flourish in designing trend at a sharp price point. My user-centric, results-oriented design approach combines analytics and design thinking with a problem solving point-of-view. I’ve been sewing since I was 8, am from a family of tailors and engineers and have been in and around art, design and [product] construction throughout my life. That, combined with schooling, training and experience, has allowed me to develop the ability to visualize 3D forms and translate them into flat construction/technical design, thus making me very versatile, detail oriented and quickly able to adapt to different design disciplines. Currently working as a Design Director at a Health & Wellness company, I head the Graphics & Packaging for our wellness brand, Travel Bags and Cosmetic Bags. Fluent in Adobe CC. Portfolio viewable here: www.jackieleilani.com
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Design DirectorBlulabsHonolulu, Hi, Us -
Design DirectorBlulabs Jan 2021 - PresentNew York, NyResponsible for the graphics/packaging design, direction and merchandising for our in-house wellness, food service, and 3 private label brands. Areas covered: essential oils, diffusers, self-care, beauty, food service disposables, travel bags, and cosmetic bags. -
Owner/DesignerBodybinds Lingerie, Www.Bodybinds.Com Aug 2011 - PresentHonolulu, Hawaii, United StatesWhat began as a hobby of dressing friends for dance performances evolved into a thrilling venture into luxury lingerie design. I experimented with unique materials and techniques to create bold, unconventional lingerie. Inspired by lauhala weaving and Native Hawaiian craftsmanship, my Lattice line featured lingerie elastic woven with rings for a custom fit, resulting in a glamorous and luxurious collection. The Black line utilized water-jet cut neoprene to accentuate curves with strategically placed lines, offering both comfort and a one-size-fits-most fit (0-12) for broad accessibility.My designs received acclaim from photographers and stylists, establishing the brand as an independent luxury lingerie label. Featured on numerous celebrities and music videos, including FKA Twigs, Sufjan Stevens, Sarah Barthel (Phantogram), Azealia Banks, and Kat Graham, the brand garnered press in The New York Post, GQ India, Vogue Korea, and more. Notably, I was selected as one of 35 design entrepreneurs from 255 applicants for the DENYC Masters Level Business Development program in 2014 and was featured in an August 2014 article in The New York Post.
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Graphic DesignerNoho Home By Jalene Kanani Oct 2020 - Feb 2021Honolulu, Hawaii, United StatesHome fashion product & packaging graphic design; setup actual size artwork placement for in-house digital printing. -
Lead Handbag DesignerNyam Licensing Agency Oct 2015 - Mar 2019New York City Metropolitan AreaManaged the design, direction, and merchandising for Bebe Handbags in the mass market tier, growing the license from zero to $25M in annual wholesale shipments and becoming the top-performing Bebe licensee. Designed and opened the NY Showroom/Office in 2017 while overseeing the design team in Los Angeles. Collaborated with buyers to offer exclusive products, including Bebe Sport, Bebe Active, Bebe Diaper Bags, Bebe Cosmetics, Catherine Malandrino PU Line, and Catherine Malandrino Diaper Bags. Achieved a best-selling style with over 180,000 units sold.
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Freelance Handbag DesignerVarious Companies Aug 2011 - Oct 2015New York City Metropolitan AreaCurrent and past clients include: Cole Haan, Li & Fung Better Handbags Division (now Global Brands), Me & You Accessories, L & Leung, Fantasia* (4/19 – 9/19) NYAM Licensing: handbag design* (2/15 – 4/15) Fantasia: handbag design (Illustrator) for various private label projects* (2/12, 3/12, 4/12, 8/13 – 9/13) Cole Haan: SLG technical design (Illustrator)* (8/12 – 4/13) Cole Haan: Freelance SLG Designer (filled in for designer while she was on maternity leave)* (4/12 – 5/12) Li & Fung: handbag design (Illustrator) for Kathy Van Zeeland; tech specs for Falchi by Falchi* (8/11 – 3/12) L&Leung: handbag design (Illustrator) for Carlos by Carlos Santana and various private label brands* (11/11 – 12/11) Me & You: handbag design (Illustrator and hand sketching) for Red by Mark Ecko* (1/06 – 12/07) Kenneth Cole: Re-draw sketches in Illustrator and create handbag CADS/Planograms for Target presentations
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Senior Handbag Designer, Jennifer Lopez (Launch Only), Elle & Sienna Ricchi For Kohl'SKathy Van Zeeland (Acquired By Li & Fung Usa) Oct 2008 - Jul 2011New York City Metropolitan AreaElevated the Elle handbag brand to the top position at Kohl’s, achieving $10.1M in wholesale shipments for 2011, while the Sienna Ricchi brand generated $8.7M. Successfully launched the Jennifer Lopez handbag line, securing $7.3M in wholesale shipments within six weeks, with coverage in Glamour, People Style Watch, and O Magazine, and included in TV ads. Trained under Kathy Van Zeeland and Bruce Makowsky until 2010. Designs were prominently featured in Kohl’s handbag Look Books and ads/mailers, as well as in Elle magazine. The team expanded from three to eight members upon resignation.
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Designer, Private Label HandbagsDaniel Friedman Jul 2007 - Sep 2008New York City Metropolitan AreaDesigned the Kohl's exclusive line for Daisy Fuentes handbags.
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Designer/Design ManagerZone 88 Jan 2006 - Jun 2007New York City Metropolitan AreaPromoted to a managerial role within nine months, supervising two designers and leading the design of various handbag lines, including Paris Hilton, “Starlet” by Paris Hilton, Gurlz Luv Bags, Morgan Bay, and T3J. Achieved the company’s first press feature in CosmoGIRL!.
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DesignerThe Betesh Group Mar 2005 - Dec 2005New York City Metropolitan AreaDesigned mass-market junior handbag and small leather goods lines, including Angels, Tyte, and other specialty projects. -
Owner/DesignerPikala Jun 2004 - Dec 2005New York City Metropolitan AreaStylish and discreet dog carriers that seamlessly combined design with function. "Doggie Wardrobe" featured in The New York Dog in March 2005.
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Development OfficerThe Rockefeller University 2000 - 2004New York City Metropolitan AreaCoordinated three major group events and assisted with 20 others in the office. Managed donor acknowledgment letters and handled event tasks like mass mailings, seating assignments, place cards, name tags, and staff coordination.Development Associate/Management Information Systems (M.I.S.)Handled all accounts receivable for the development office, managing over $43 million for FY02. Maintained accurate records to ensure alignment with the accounting office.
Jacqueline L. Education Details
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Fashion/Apparel Design
Frequently Asked Questions about Jacqueline L.
What company does Jacqueline L. work for?
Jacqueline L. works for Blulabs
What is Jacqueline L.'s role at the current company?
Jacqueline L.'s current role is Design Director.
What schools did Jacqueline L. attend?
Jacqueline L. attended Fashion Institute Of Technology.
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Jacqueline L.
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