Senior Art Director
CurrentClients served: Philips APAC, Nestle Malaysia, unilever, Manulife, NTUC singapore, la bel group(Japan & Korea)• Leading a team that executes creative campaigns across the APAC market.• Bridging strategy and design, partner with leadership to translate concepts into visuals. • Globally, orchestrate creative collaborations for seamless APAC execution.• Directing shoots & coordinating production, ensure successful execution.• Shaping CI from the ground up, crafted brand identity, guidelines, and templates for a cohesive global playbook.• Leading creative teams, foster excellence for POSM, social media & digital content.• Cultivate creative excellence within teams, providing training and support to ensure client satisfaction.• Provide training and support to creative teams, helping them understand the creative process and develop effective creative work.