• Collaborate with the Strategy, Creative, and other teams to develop new marketing campaigns that align with Atria's marketing strategy and long-term goals and objectives.• Identify areas for improvement and implement A/B testing to optimize subject lines, email content, CTAs, and landing pages.• Develop and manage an email marketing calendar to ensure timely delivery of campaigns.• Coordinate with cross-functional teams, including content creators, designers, and developers, to gather assets and schedule email deployments.• Track metrics, analyze, and interpret campaign performance.• Create monthly and quarterly brand-level campaign performance reports.• Stay up-to-date with industry trends, best practices, and emerging email marketing technologies.• Conduct experiments to test new strategies, tools, and techniques and make data-driven recommendations to enhance email marketing performance.• Ensure compliance with email regulations - stay informed about email marketing regulations.• Ensure all email campaigns adhere to legal requirements, privacy policies, and permission-based marketing practices.• Ensure data field mapping is correct and functional from CRM and email platform.• Monitor and maintain email deliverability - implement strategies to optimize email deliverability, including list hygiene, suppression lists management, and spam score monitoring.• Troubleshoot and resolve any deliverability issues to ensure maximum inbox placement.• Manage external vendor relationships.

Opineapple is a small business marketing agency. My husband, Jeff, and I co-founded Opineapple because we feel small businesses are neglected by the big marketing agencies and can't do it all by themselves. Our focus is to worry about bringing the small business more customers while the small business focuses on serving those new customers.Opineapple specializes in websites, online advertising, media buying, social media, printing, branding, graphic design, video, and more.

• Coordinate and implement advertising and promotional actives.• Oversee brand position and brand image to assure consistency and alignment in company communications.• Maintain company website with fresh and relevant content, new/existing service offerings, and create strategies to promote website.• Coordinate all third-party marketing-related vendors.• Manage all company sponsorships.• Coordinate and distribute promotional materials for company events and team members.• Create and execute online and offline campaigns including annual holiday client gifts, holiday cards, and service-specific campaigns.• Manage client survey tool, including coordinating touch points with survey recipients and analyzing feedback for marketing purposes.• Collect and compile client feedback in an easily reviewed and understood format for purposes of retention, new leads, and referral generation.• Manage and oversee campaigns sent through Applied Marketing Automations, an automated marketing communication software - work with sales team to coordinate effective communication campaigns, correct data where needed, and evaluate success of campaigns through analytics tools.• Collect and maintain data required to track, review, and modify performance of marketing initiatives.• Develop a library of materials for prospecting, proposals, RFPs presentations, and advertising materials.

• Assist clients with new hire enrollments, employee terminations, and qualifying events with their insurance carriers.• Manage and update CRM system with client's information.• Create small group medical insurance comparison proposal for clients.• Prepare insurance collateral for insurance enrollment meetings with clients.• Review and manage claims, benefits, billing, and enrollments for clients.• Assist with client questions through phone calls and emails and direct the client to the appropriate point of contact.

• Plan, develop, and execute Rivera Group's social media campaigns and generate reports from those campaigns.• Develop and maintain the company's three websites - including web design, content, creations, SEO, copywriting, and graphics.• Generate reporting on three websites.• Research, write, design, and post blog content.• Create slide decks, brochures, infographics, white papers, etc.• Assist the Business Development team by creating graphics and other material as needed.• Design and send monthly newsletters.• Research, write, and publish press releases.• Strategize, write, design, and track advertising on Facebook, LinkedIn, and Twitter.• Manage events/conferences - plan, schedule, budget, purchase, and create material.• Build and maintain forms and templates for company wide use.

• Managed company template department.• Used HTML and CSS coding to design communication templates including: postcards, letters, and emails for company software, which was used by banks and credit unions to communicate with their account holders.• Created copy for company webpages, flyers, templates, and blogs.• Designed marketing projects, such as postcards, emails layouts, social shareables, and new webpages, using Photoshop, Illustrator, and HTML.• Built strong relationships through fast, responsive email or phone call exchanges with bank and credit union customers.• Resolved customer communication template issues or errors via WebEx.• Scheduled meetings with bank and credit union customers to address questions they had or to check-in on project statuses.• Proofread both company-related documents and customer marketing campaigns.• Maintained monthly customer newsletter using MailChimp.• Wrote scripts, recorded videos (using ScreenFlow), and edited software training videos for our bank and credit union customers.• Composed software release notes for system updates for current customers.• Managed conference related tasks including: due dates, company giveaways, material shipping, booth set-up and breakdown, booth activities, and demoing software to prospects.• Managed monthly customer invoices using QuickBooks.• Wrote support articles that guided customers on how to use Core iQ – Onovative’s communication platform.

• Created and edited company webpages• SEO management• Managed social media outlets such as Facebook and Twitter by writing new content on a daily basis• Designed newsletters, both print and electronic, to keep clients and fans informed about company events and news• Created marketing pieces in Photoshop• Wrote blogs based on current Kentucky events and post them on Facebook, Google+, and Twitter

• Trained new employees on how to properly interact with customers• Maintained business Facebook page to advertise products and events• Managed community events• Organized company events and set up promotional pieces

• Worked with Membership & Development Director and Communications Director to edit monthly event calendars, monthly newsletters and update mobile app• Proofread and created new pages for the YMCA of Southern Indiana’s new website (ymcasi.org)• Assisted in prepping for board, donor and staff appreciation event by creating certificates, proofreading the event program and writing invitations