Jacqueline Logan Email & Phone Number

Burbank, Ca, Us

Burbank, Ca, Us

Burbank, Ca, Us

New York, Ny, Us

• Successfully managed time between six accounts including Kashi, Wines of Substance, Alaska Seafood Marketing Institute, USA Pears, PCC Community Markets and Pike Place Market Foundation• Drafted press releases, media alerts and briefing books to support team in executing media strategy• Monitored secured coverage and industry news in real time to produce comprehensive coverage reports• Created media lists and pitched media to generate positive coverage supporting business objectives• Researched new business and industry opportunities• Provided administrative support by drafting meeting agendas, meeting recaps and a status grid with ongoingmedia outreach

West Lafayette, Indiana, Us

•Assessed the communication plans of three client groups and advised methods of campaign optimization and strategy. •Led meetings with Account Executives to gauge campaign completion, teamwork, leadership development and client relationships.•Provided constructive feedback for tactics from about twelve Account Associates for clarity, content, design, consistency and strategic alignment with the campaign objectives.•Developed a management guide outlining class procedures and recommendations for future class leaders to use.

Lafayette, In, Us

•Develop and schedule content for client blogs and social media posts based on strategy and buyer persona research.

Santa Clarita, California, Us

•Monitored media during Princess’s emergency response to a death onboard one of their ships.•Updated the online News Center to help Princess communicate newsworthy content to journalists.•Coordinated a press trip for a group of media on an Alaska cruise ship to increase coverage of Princess experiences.•Assisted with planning and execution of a media event to promote Princess’s new teen and youth centers.

West Lafayette, Indiana, Us

• Lead a team of Account Associates to develop and implement a campaign for Purdue Think Summer that increases interest in Summer Programming at Purdue.• Increased interest in health communication courses within a focus group by 41% by presenting key messaging based on primary and secondary research. • Deployed tactics including the creation of social media content calendars, event plans, and promotional materials.

West Lafayette, In, Us

•Develop and execute a communication plan to increase the amount of Grand Prix tickets sold in 2017•Communicate with the local media to promote the race and the events leading up to it•Coordinate special events including Grand Prix Day, a Community Service Initiative and the Victory Banquet •Create social media guides that demonstrate best social media practices to develop and implement long term social media calendars for Facebook, Instagram and Twitter

New York, Ny - New York, Us

•Attend meetings to network with other aspiring PR professionals and expand my knowledge of PR•Network with industry professionals in order to get key note speakers and companies to attend Communications Day•Develop a communication plan to promote the event to students in the Brian Lamb School of Communication

Responsibilities included writing and editing promotional and explanatory content, writing keywords for search engine optimization and digital asset management, handling client systems requests, and helping the content marketing operations team perform product, vendor, industry, and other types of research as needed.

Columbus, Ohio, Us

•Organized four creative dances for my chapter staying within a limited budget •Delegated tasks to a small team of girls and coordinated with the social standards, art, and finance directors

•Produced articles and written content used to publicize the teaching, learning and research that takes place at Purdue and the technology and resources available to Purdue students, faculty and staff•Advised ITaP Communications Group on developing better strategies to reach Purdue students by creating materials for advertising campaigns and participating in staff meetings

•Organized and executed events for students and West Lafayette community members including a trip to Chicago and a community service initiative•Promoted 30 events to the target audience through social media, posters and strategic marketing to increase attendance

West Lafayette, In, Us

•Interpreted and recorded data in SPSS software to consolidate findings •Collected data from social media profiles of business owners in Microsoft Excel •Performed audits of trash and recycling bins in Purdue buildings to monitor student recycling behaviors

West Lafayette, Indiana, Us

•Created a brand ambassador guide and social media guide for Zone District Clothing •Increased awareness of Zone District on Purdue’s campus through strategic marketing by 4.5%

Strategically marketed the lala.com through social media and promotional events to increase readership and awareness of their website.

•Effectively handled high pressure situations and communicated with guests while keeping a positive and professional attitude•Managed reservations and seating plans and often worked as the lead host which included delegating tasks to other hostesses