Develop and deliver bond-related communication plans, resources, and tools, and coordinate communication activities for internal and external stakeholdersProvide strategic guidance and counsel on communication/marketing strategies to district, department and school leadershipResponsible for the clear, timely and accurate dissemination of information, including oversight, development and content management of the bond websiteDevelop and promote good community relations among various community and school clientele, and work with internal media staff to facilitate community engagement processes related to the implementation of bond projects and the evaluation of long-term facility needsCreate and produce informational materials regarding the bond program such as newsletters, press releases, brochures, fact sheets, annual reports, presentations, and other materials as requiredSupervise staff to develop and maintain a bond-specific website for accurate and timely informationCommunicate complex ideas, programs, systems and processes in easy-to-understand language through a wide variety of communication vehicles including social mediaReview and approve collateral used to share the messaging, marketing and communication aspects of the bond program in conjunction with bond leadershipLead and supervise staff to facilitate community engagement processes related to the implementation of bond projects, including community meetings, groundbreakings, grand openings and open house eventsDevelop, manage and track event budget and expenditures, negotiate with venues, consultants and vendors to secure rates and supervise event staff as well as consultants, vendors, and volunteersClosely collaborate with district department leads and partners to conduct market research, gather information, determine site selection and develop program for district events, campaigns and grassroots events for schools

Work with Construction Services, project managers, the district’s board of trustees, principals, and contractors to plan and implement stakeholder meetings, groundbreakings, ribbon-cuttings, building dedications, and school renaming ceremonies that engage the public in celebrating bond-funded construction projects both in-person and digital platforms.Collaborate with the district Communications department and Construction Services to direct communication, events, and publicity related to district bond programs to keep the community abreast of the progress of construction projects.Create, maintain and communicate brand for bond program inclusive of bond websites, collateral materials, and social media accounts.Create and write content for Campus Brand Guides to ensure construction and renovations adhere to existing school colors, logos, mascots, etc., and monitor project design and construction of bond projects.Create and manage marketing/communications plans for bond programs. Write articles, news releases, media advisories, and website copy that promote public understanding of the district’s commitment to fund, build, and renovate schools and other facilities necessary to educate students for success.Track the progress of bond projects to ensure district leaders, principals, and key communicators are kept abreast of the progress of bond projects and invited to participate and attend bond-related events.Measure effectiveness of communication campaigns using established analytics and analysis tools.Support operations of the district’s Bond Advisory Committee, attend quarterly meetings, and record and distribute meeting minutes.Write talking points, speeches, and articles for trustees and district leaders to communicate the district’s ongoing commitment to create and maintain high-quality academic facilities equipped to meet the needs of 21st-century learners.

Plan and execute strategic, multi-channel, timely results-driven marketing campaigns. Strategies include SEO Copywriting, email marketing, site-based promotion, outdoor campaigns, digital campaigns, use of Google Analytics to refine strategies and incorporating and updating keyword to maximize exposure.Plan, coordinate and execute experiential marketing events that promote school choices in Dallas ISD.Collaborate with the Communication Services team and other district departments to coordinate public relations and outreach strategies to effectively market and promote district initiatives.Seek ways to expand outreach to external audiences via traditional and non-traditional mediaBuild and maintain effective working relationships with district leaders, trustees, community leaders, principals, and staff to facilitate district events and public relations efforts to increase district enrollmentProducer of two Facebook series "Best Schools in Dallas" and "Public School Choice in Dallas" that uses a story-telling approach to highlight neighborhood schools and application-based schools.Serve as a ghostwriter for two published columns - Dallas ISD Trustee and Racial Equity Office.Research, develop and update a charter, private and parochial school database within the Dallas ISD boundaries, including offerings, admission requirements, enrollment levels, etc.Design and implement marketing campaigns that include SEO CopywritingCampaign StrategiesNo matchMarketing CampaignsNo matchEmail Marketing

Experienced and eclectic Public Relations professional. Services include special events planning and management, marketing, public relations, media relations, collaterial material design and production, fundraising, volunteer recruitment and management and non-profit management. Specialities include faith-based and education organizations. Gifted Public Speaker and trainer.

My role as Community and Family Engagement Coordinator is four-fold: student recruitment, family advocacy, community engagement, and volunteer management. KIPP DFW is a growing network of college-preparatory, public charter schools. In this capacity, I have successfully conducted annual recruitment campaigns that generated 175% of the application and enrollment goals. I engage new families in southern Dallas and galvanize KIPP DFW families in an Advocacy capacity. In addition, my role is to mobilize existing KIPP DFW families to build support for KIPP DFW as a choice model within the local educational ecosystem. I am also responsible for actively building strategic partnerships with community-based organizations to support KIPP DFW’s mission. To accomplish these goals, I have designed and implemented community events to raise public and community awareness of the educational opportunities available. Working with the Development team, I developed collateral materials to support the student recruitment efforts. I act as the liaison between school leaders, parents, and the school’s surrounding community, including coordinating outreach to local and state legislative personnel. I assist school leaders and the Executive Director with outreach to our current and potential parents and families to inspire KIPP pride, mobilize support, build community partnerships, and increase student enrollment. As we expand in Southern Dallas, we want to ensure that our current and future students have access to a high-quality education and empower our parents and communities to advocate for their children.

As the Student Recruiter, I “pound the pavement” and engage new families in southern Dallas to register their students at our new elementary & middle school. The results of these efforts is setting records for the number of applications received and the number of new families enrolling. In this role, I meet or exceeded goals for student recruitment and enrollment for new schools as a part of the expansion plan. I work with the founding school leader to engage local communities and actively recruit rising elementary and middle school students. I pass out flyers, attend recruitment fairs, collect intent to enroll forms, and school choice applications. Attend recruitment events on behalf of KIPPDallas-Fort Worth* Input and track all data regarding to student recruitment* Collaborate with school leader in creating and distributing recruitment materials* Assist school leader in logistical planning for recruitment events* Engage current KIPP families in volunteering for recruitment events* Research, plan, and attend local events to reach prospective families* Develop new initiatives for student recruitment* Lead recruitment canvassing in the community* Communicate with prospective families and provide clarity and consistency through the school choice process*

Served as primary media contact and spokesperson for Dallas County Health and Human Services. Developed resources and materials on man made and natural public health threats. Increased media coverage and public awareness of the agency. Established agency as the "expert voice" for health-related issues in Dallas County. Earned National Crisis Communication Award for coverage received during the Investigation of food tampering at Lake Highlands High School. Earned National Best Practices award for monthly newsletter. Multiple news stories received national coverage. Coordinated all interviews, news updates, and media access for day-to-day activities. Assisted spokespersons in preparing for news conferences and interviews. Authored Joint Information Center Plan for Dallas County to be used during public health emergencies. Developed stakeholder groups and informed them of health related issues. More than tripled media impressions during my tenure.

Generated local, national and international media coverage for The Women's Museum. Drove marketing efforts that resulted in 1 million annual viistors during my tenure. Developed and managed brand; served as primary spokesperson, directed media and community relations; supervised Museum Store and development of product line; developed and implemented programming; designed collateral materials. Managed staff of 5.

Developed successful program planning and public outreach campapign that increased attendance at public meetings by 200%. Developed media outreach campaign that generated coverage of key NCTCOG initiatives. Designed project collateral such as newsletters, posters/flyers, fact sheets, news releases,direct mail and e-mail notices. Developed online communications, including websites and email blasts. Developed and implemented media plans; conducted public presentations. Identify stakeholders and appropriate involvement. Delineate participation on guidelines and procedures; Establish and maintain communications vehicles. Develop a communications plan. Determine a process for timely distribution of materials, schedules and responses to feedback

Responsible for oversight of all fundraising activities to include major gift solicitation, federal and foundation solicitation, the annual campaign. The position is also responsible for community collaboration and assists with volunteer recruitment and development. Reporting to the Vice President, the position also has a strong working relationship with the Alumni and Student Leadership. Plan, organize, and conduct special events. Assist in researching grant opportunities from foundations, corporations and government agencies. Assist in writing and submitting grant requests appropriate to organizational and community goals. Serve as the primary staff liaison working with the Development Committee, and other fundraising committees throughout the year, assisting volunteers and staff in meeting goals and objectives. Interact professionally with peers leading to team unity and a smooth operation directly reflecting policies, procedures, and philosophy of the Y. Maintain effective working relationships with program participants, student body, alumni, staff, volunteers, and community leaders.

The Director of Marketing and Development is responsible for securing financial resources through grants and appeals which will support the organization's programs and services. The Director is also responsible for helping to build and manage the organization's brand and all aspects of marketing, communications and membership in order to raise awareness of the organization. The Director reports to the CEO, and works closely with the Board and management of the organization.

Responsible for writing proposals for both unrestricted operating revenue and restricted projects and for submitting timely and accurate reports for all existing grant funded projects.Set record for most funds generated from Federal, State, Governmental and Foundations (raised over $1 million two years in a row).