With 20+ year's experience in B2B marketing (in-house and agency), I have worked across many sectors including construction, paper, drinks, health and tech.As a seasoned professional now specialising in Account-Based Marketing (ABM) and Deal-Based Marketing (DBM), I am passionate about bridging the gap between clients and their customers, creating seamless and impactful interactions that build loyalty and trust, by combining strategic insights with creative execution.My career began with a strong focus on the creative aspects of marketing, including branding, website content, social media content, and good old fashioned print. This foundation has provided me with a comprehensive understanding of how to craft compelling narratives and engaging content that captures the essence of a brand and speaks directly to its audience.Today, I am most excited about the intersection of technology and human connection. By integrating advanced marketing technologies with a personal touch.