As the Head of Marketing at Amber Beauty Group, which consists of 20 beauty and medical centres among Hongkong and Macau. I am passionate about creating innovative marketing strategies that drive brand awareness, customer engagement, and business growth. To be accountable and to manage the marketing and media budget for all brands in the Group. With over 20 years of experience in the marketing field, I have developed a strong expertise in branding, digital marketing, CRM, KOL diffusion and event management. I demonstrated experience leading and managing a high-performing marketing, public relations, design and telemarketing teams. In my previous roles, I have successfully managed multiple marketing campaigns for various healthcare and beauty brands, leveraging social media, FB, IG, SEM, GDN, WhatsApp and member loyalty programs. I have also collaborated with artists, KOLs and Xiaohongshu to generate online sales and awareness. Additionally, I have a proven track record of measuring and reporting performance, identifying trends and insights, optimizing spending and performance, and brainstorming innovative growth strategies.I am always eager to work with energetic teams and renowned brands, and to embrace new challenges and opportunities in the marketing field. I am also committed to learning and adopting emerging technologies and best practices to enhance the customer experience and to drive business outcomes. My goal is to use my experience and creative skills to deliver impactful and effective marketing solutions that align with the vision and mission of the Group and its clients.

Head of Marketing at Phillip Wain International, Sasa Holdings Ltd, a leading provider of one-stop beauty, fitness and asethetic service, direct report to CEO. Demonstrated in-depth understanding of the market and factors influencing customers’ decisions. Effectively managed annual advertising and promotions budget with full accountability. I have formulated and managed digital and social media strategies and campaigns. I also managed group's total communications channel including advertising, retail promotions, social media, digital marketing, CRM and event. Furthermore I worked closely with spokesperson, artists, KOLs and Youtubers on both image shoot and video shoot to generate online sales and awareness. Additionally, I pro-actively monitor and optimize leads generation, campaigns effectiveness and digital performance. I have a track record of achieving an outstanding results in both customer acquisition and retention. I demonstrated experience in leading and managing a high-performing marketing, public relations, art and customer service teams.