Jacqueline Mumper Email and Phone Number

▪ Project, plan, and execute agency marketing strategy to bring in $6M+ in annual revenues.▪ Direct acquisition and retention marketing; maximize qualified leads with a targeted, multi-channel approach and nurture prospective client journeys with customized messaging through segmented funnels.▪ Manage a cross-functional internal team, collaborating with the SEO, PPC, Sales, and Leadership teams to create effective marketing campaigns aligned with company goals.▪ Use LPO and CRO strategies to optimize paid and organic campaigns; continuously testing creative to achieve the best results.▪ Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects, ensuring brand messages are consistent.▪ Help build and revise Individual Development Program; define professional development goals for two direct reports and track progress towards reaching them in regular 1:1 meetings and quarterly reviews.▪ Oversaw creation of new reporting dashboard to effectively track ROI of campaigns, selecting which KPIs should be monitored to provide the most useful data to influence campaign strategies.

▪ Owned, created, and distributed company marketing strategy to bring in $4M+ in annual revenues. ▪ Managed marketing calendar for daily online newsletter with 150,000 subscribers; ran email marketing campaigns. Performed multi-variate testing and analyzed weekly revenue reports to increase success of future campaigns. ▪ Implemented a full funnel marketing approach, tracking each step of the customer life cycle and continuously optimizing campaigns to boost lifetime values. ▪ Supervised a team of five internal marketing managers and assistants and an external team of three account executives through an agency partnership; led weekly meetings to ensure collaboration.▪ Hired and managed more than a dozen freelancers with promotions, product development and newsletter/website content. ▪ Orchestrated successful company re-branding to better align brand with company mission and provide a consistent voice across all content, including coordination of legal name change, new logo concept and design, new website, and internal and external messaging.

▪ Launched and optimized Google Ads, Bing, and Facebook ad campaigns with unique targeting and retargeting strategies; analyzed results to increase conversion rates/minimize costs. ▪ Handled all affiliate marketing. Led weekly marketing meetings with main affiliate magazine, International Living. Wrote and placed ads in outside publications. Researched new affiliates and paid placements. ▪ Managed invoice and billing system for 12 employees and over 50 freelancers.▪ Designed budgets, planned and marketed 150+ person conferences in over 20 U.S. cities as well as small group tours abroad, on six continents.

▪ Edited online promotions. Ensured all marketing campaigns were coded for proper tracking. Ran and analyzed revenue reports. ▪ Updated and optimized company websites. Increased organic search rankings by using SEO strategies; used Google Analytics to analyze results.▪ Ran direct mail campaign. Researched and strategically chose lists. Helped design and edit mail packages. Analyzed results to increase ROI for future efforts.▪ Provided customer service support.

▪ Wrote pitch letters and articles for CEO Newsletter. Monitored the media. Participated in group brainstorms. Created and updated media lists. ▪ Clients included: McDonalds, Ronald McDonald House Charities, MGM, Boyd Gaming, and Qualcomm.

▪ Researched new business opportunities. Wrote press releases. Built and updated media lists. Pitched media for client events and made follow up calls. Participated in event planning. ▪ Clients included: LSB – The Bank, Noble Investment Group, Liberty Hardware, Childress Wineries, and Wake Forest Babcock School of Business.