Responsible for the optimization of the delivered services based on market trends, financial targets and quality performance. Maintenance of customer contact (contracts and evaluations), marketing and communication activities. Also responsible for staff policy and the day to day way of working at the office.

- Building strategic plans and actions for traditional restaurant business on the Dutch market - Creation and development of all on and off line marketing campaigns for this segment based on the full operator journey model.- Operator understanding based on local insights & CMI research.- Work together with global/cluster on development of activation campaigns- Track performance and develop & implement corrective actions- Manage the marketing budget - Stakeholder management: Alignment with CD, Portfolio Management, Cluster Marketing, Trade Marketing, CMI, Digital Conversion, Culinary TeamExperience:Foodservice market I Channel Marketing I Product marketing I Project management I (Social) Media I Customer Marketing I Trade

Responsible for the delivery of the Independent Channel activity plan to deliver turnover growth with the Independent Channel operators in the Netherlands as specified in the Brand Strategic Plan (BSP).Define and execute the Independent Channel activity plans based on operator insights as part of the integrated activity plan and in close cooperation with the relevant thrust teams (thrust leader, channel marketing, sales leaders, CMI) and the channel business team in the Netherlands integrating overall cross channel activities like allergens.Handling the full media on & offline strategy for UFS NL.Total T/O responsibility: 48m€ T/O

Overall marketing responsibility for the segments catering and health care.In 2012/2013 leading the Junior Channel Marketer for the segment catering and several interns.Responsibilities:Creation of a full marketing interaction program to be relevant in the channel and engage with the industry, both personally as well as with the team members. This program leads into sponsoring programs, influencing key opinion leaders etc. •Creation of an annual channel plan;•Creation of insights in the Catering Channel;•Creation of BtB and BtC activations including their selling stories & presentation materials. Management of the projects leading to these activations;

Responsible for PR, marketing and communications related activities. Management of the field (area managers and account managers) based on the established annual plans.

As a product manager responsible for the introduction of new products in the various foodservice channels in cooperation with various disciplines such asR & D, Legal, Trade and Sales. Relevant product groups / activities:• Lipton Tea• Knorr Bouillon & seasonings• Knorr Pasta and sauces• Becel / Calve Portion packs• Calve Dressing• Introduction of the ‘Ik kies bewust” logo foodservice in cooperation with retail (2006)• Introduction concept Fresh n'Tasty (2006)

Responsible for the development and deployment of the Unox Soup Factory concept and Broodje Unox within different foodservice channels. Sales support activities included placement of the materials and development of marketing / promotion materials.

Responsible for the development and deployment of various front of house concepts and activations within the B&I and hotel sector. Like presentation systems for portion packs but also guests activations and in cooperation with other suppliers by offering combi deals.

Responsible for the nutritional support of the account managers towards healthcare institutions (hospitals / nursing homes). Also responsible for the organization of various demonstrations, internal product launches, complaints and telephone service to customers.