Jacqueline Stratton Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Manage and support quantitative and qualitative custom research projects: Leading research projects across multiple industries (focusing on food and beverage and financial) from kick-off to completion, including: questionnaire, screener, and guide design, survey programming, fielding or moderating, data analysis, and final reportingAnalyze complex data sets using statistical software (Q) and coding languages (R, Java)Provide insightful implications and actionable recommendations within the context of the client’s business objectives and competitive environmentManage client relationship and expectations by delivering in-person and phone/zoom presentations, answering questions, addressing concerns, and explaining methodologiesCoordinate projects with Mintel sales and field operations colleagues, as well as external sample providers to execute projects

Boston, Massachusetts, United States

Assisted in developing Direct to Consumer (DTC) teams’ Annual Operating Plan and strategic initiatives, including creating project roadmaps, analyzing current capabilities, and sequencing and prioritizing work and associated budgetManage content and agenda for weekly Digital and Stores DTC leadership team meetings to enable visibility and collaboration across DTC functions and projectsSupported DTC and Nike Quarterly Business Reviews content development and leadership prep by compiling extensive supporting data and analysesProvided strategic support for priority initiatives across the DTC organization. Efforts include refining and activating Op model for Geo and Global DTC, and Custom team to create a more sustainable model, improve audience engagement, and ensure cross-functional alignmentOrganized WFH Programming in collaboration with leadership as part of a cultural strategic initiative

Boston, Massachusetts

Managed market research projects for major brands across various industries, with a focus on finance and retailAnalyzed both quantitative and qualitative research results to find insights and make actionable recommendationsDeveloped engaging, visual summary presentations to turn data into a compelling brand storyModerated one-on-one in-depth phone interviewsRecruited participants and acted as a point-of-contact with clients, vendors, and research participantsPerformed all aspects of custom research projects including writing questionnaires, screeners, discussion guides, project outlines, proposals, and case studies

Boston, Massachusetts

Boston, Ma

Worked as an account planner for a local Boston restaurant as part of the largest student run ad agency.

Sydney, Australia

Researched competitors for brands and created competitor analyses to present to clientsAttended brand planning meetings with members of the planning and creative teamsResearched current market trendsPerformed case studies to present to creatives

County Dublin, Ireland

Developed marketing plans for various Ireland-based brandsExpanded on brand’s websites using HTML and WordpressAssisted with PR drops