After studying Psychology at Duke, I joined AlphaSights' Demand Generation team, marketing our services to top tier investment professionals at hedge funds, banks, and asset managers. Leveraging a variety of activities (ideal customer profile identification, strategic campaign planning, account mapping, referrals, webinar development, event formation and execution, among other initiatives), I’m responsible for building awareness among our target audiences and supporting key stakeholders through the acquisition of new business. I’m passionate about the psychology behind consumer behavior and enjoy that my role is a hybrid — appealing to both sides of my brain. I value positivity and am a firm believer that it is integral to overcoming challenges that come my way. Outside of work, I’m captivated by interior design and its ability to connect art and science when creating functional and aesthetically pleasing spaces. I enjoy traveling, testing new restaurants, and exploring every intersection that New York City has to offer. -------------------------------------For more information on AlphaSights: AlphaSights is the global leader in knowledge on-demand. We connect investment and business leaders with a dynamic network of industry professionals whose informed perspectives help our clients make superior investment and business decisions. With 1,400+ employees and nine offices across the US, Europe, Middle East, and Asia, AlphaSights regularly ranks as one of the fastest-growing companies in the world. Learn more at alphasights.com.