Jacqueline Davis Email & Phone Number

Ottawa, Ontario, Canada

Lead the global marketing GTM strategy, messaging, analyst relations, and brand expansion for IT and Cyber Solutions division within Calian.

Planned go-to-market strategies for small/medium businesses. Provided core messaging, product/service positioning, digital engagement best practices, and overall brand alignment.

Manage the North America marketing team responsible for planning and executing field marketing strategies and go-to-market approaches that enable annual sales in excess of $1Bn across 6 business units. Day-to-day cross-functional engagement of stakeholders includes the c-suite, executive leadership, sales, and finance. As a demand-driven field marketing team, we focus on creating engaging digital campaigns, ABM strategies, partner-influenced campaigns, and content that align with sales strategies to drive new opportunities and close existing pipeline. KPI results include 400% ROAS and lead to close won conversion ranging from 18% to 70% depending on the complexity of the sale. I am a proud member of the WINS (Women Leaders in Solera) team.

Part of the leadership team and held accountable for Kivuto's marketing strategy. Responsible for all aspects of marketing including AR/PR strategies, marketing operations, analytics, demand generation, content, and brand.Strong partner campaign collaboration with Microsoft, VMware, Adobe, and IBM.Generated 41% of overall 2020 new business revenue for the B2B SaaS business thru marketing sourced activities while improving the overall brand reach by 114%.Increased B2C revenue of school webstores by 13.5%. Improved the overall engagement conversion by 40% and brand reach by 23%.

Strategic manager for all global demand generation including digital campaigns such as social, PPC, website, SEO/SEM optimization, and retargeting. Increased overall digital footprint by 67% in 1 year. Other common activities included webinars, events, content syndications, and partner marketplaces.Manage the inside sales team responsible for driving sales accepted leads into the pipeline. Together, with the team, we exceeded target metrics for lead creation by 40%, driving net new logo engagement and a pipeline conversion ratio of 62%, and an overall pipeline revenue contribution of $28M in 1 year.

Accountable for all marketing revenue performance management implementations, including a robust and ongoing database management strategy; Martech stack vision and implementation; lead management operations including SFDC integration to Marketo; lead scoring; attribution modeling and executive reporting.Strategic advisor to product divisions on marketing programs, focusing on digital transformation and ongoing customer engagement, supporting 10+ product business units and 6 primary regions. Lead high-profile corporate-initiated campaigns pushing brand engagement and pipeline opportunities. Most notably managed an extensive digital campaign encompassing A/B & multi-variant testing applied to 35+ automation programs that generated over 1M in target audience views and 4,700 engagements over the course of 4 weeks.

Designed, Implemented and managed all campaign strategies for the Data Experience business across a portfolio of target markets, products, and channels. A typical campaign would generate an average of 4.5% conversation from Inquiry to SQL. Managed multi-million dollar budget and won awards for generating opportunities with C-Suite prospects in key tier 1 accounts thru ABM deployed strategies.

Managed marketing projects for B2C clients, focusing on lead capture and customer service feedback through various mediums such as web, smart devices, and mystery shop. Clients included Canada Post, Mercedes-Benz, Nationwide Insurance, General Motors, and A&W.

Managed teams responsible for qualifying all EMEA and NAM lead inquiries generated by various marketing channels. Collaborated with cross-functional teams to develop best practices on presales qualification and lead routing including routing over 5,000 leads a day worldwide.

Responsible for qualifying and managing inquiries for various global regions such as US Federal Government, US financial, and APAC territories. Achieved over quota recognition and drove $700k+ in revenue renewals yearly.

Business Development - generating leads for salesLead Management Process building

Bachelor'S Degree, Communications Media

Fast tracked and completed the degree in 1.5 years instead of 3.

Business Admin Marketing - Co-Op, Marketing Co-Op 3 Yr Program

Activities and Societies: Marketing Association Achieved Dean's list

Education record