Fashion Assistant
Lofty Style
São Paulo E Região, Brasil
Lofty Style is a feminine label where I worked as a Fashion Assistant. I provided advices to the clients on fashion, presented the new trends and fashion tips on Styling. I was also responsible for Visual Merchandising, Trend Forecasting(to present the new trends to the clients), promoting the new collections through Social Media and blog, developing E-mail Marketing, banner ads, invitation and posts.The fashion collection was developed with the help of the brand's designers, using the… Show more Lofty Style is a feminine label where I worked as a Fashion Assistant. I provided advices to the clients on fashion, presented the new trends and fashion tips on Styling. I was also responsible for Visual Merchandising, Trend Forecasting(to present the new trends to the clients), promoting the new collections through Social Media and blog, developing E-mail Marketing, banner ads, invitation and posts.The fashion collection was developed with the help of the brand's designers, using the researches of the Fashion Assistants.It was not something that we used to do by ourselves, but we used to help the professional team with patterns, fabrics, prints etc. Lofty Style é uma marca feminina onde eu trabalhei como Assistente de Estilo. Eu prestava consultoria a todas as clientes e informava sobre as novas tendências e dicas de produção de moda. Eu também era responsável pelo visual e vitrine da loja, fazer pesquisas sobre as novas tendências (para serem apresentadas aos clientes da loja), divulgação das coleções da marca nas Mídias Sociais e no blog, produzindo E-mail Marketing, banners, convites e posts. O desenvolvimento de coleção era elaborado com o auxílio da equipe de estilistas da marca, utilizando as pesquisas das assistentes de estilo. Não era algo que fazíamos por conta própria, mas auxiliávamos a equipe profissional com modelagens, tecidos, estampas etc. Show less