Jacqueline B. Reynolds Email and Phone Number
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Accomplished multilingual global brand, sports and entertainment marketing leader with 25+ years of experience in driving high-performing, data-driven strategies with the world’s biggest most recognized sports teams, leagues, events, celebrities and entertainment properties and Fortune 500 brands, creating $3.2B+ in revenue. Deep understanding of fans, audiences and consumers, alike as a 3X CMO for large / public companies. Expert negotiator of brand sponsorships, partnerships and collaborations between teams, venues, sports figures, influencers, A-list talent, management, content creators, agencies and producers. Cross-country, cross-functional leadership and management of key stakeholders across internal and external departments and partners, vendors, providers and teams. Accustomed to large-scaled, high-profile, globally scoped teams at massive organizations with global brand portfolios. World class communicator with extensive experience leading massive, complex initiatives for the world’s most recognized sports organizations, entertainment properties and gaming brands. Multicultural marketing and DEI expert. Responsible for multi-million $ P&L’s and budgets.CAREER HIGHLIGHTS:• 25 years Sports Marketing Experience leading 500+ initiatives with over 30 properties, including The Olympics, FIFA – World Cup, Super Bowls XXIX & LIV, NASCAR, NFL, MLB, NBA, NHL, NHRA, The Rose Bowl, Detroit Red Wings, Detroit Tigers, Miami Dolphins, LA Dodgers, Detroit Lions, Detroit Pistons, Minnesota Vikings, Cincinnati Bengals, PowerAde 8K Run, Kentucky Derby and dozens of collegiate teams in the NCAA. Launched the Miami Marlins inaugural season in the sponsorships / partnerships division.• Led Super Bowl LIV global campaign for MSC Cruises resulting in 352MM PR impressions, 30MM Social Media users + a YouTube Video with NFL players getting 9.1MM views. • C-Suite executive for 20+ years, 3X CMO/VP++ at Public Companies• 10 yrs at the Coca-Cola Company, responsible for bringing Selena to the largest Hispanic event, Carnaval Miami, with dozens of entertainers on 3 stages w/ millions of attendees.• Responsible for Coke’s 6th largest brand, Nestea COOL, with P&L leadership + multi-million $ budget to grow business 11% in 6 mos. Created The Simpsons (FOX) partnership.• Launched Microsoft’s Xbox LIVE globally to gamers via the highly awarded & legendary “Jump In.” campaign, in partnership with McCann, changing the entire gaming industry.
Rsa Entertainment
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Chief Of Strategy, Branding + Development | Svp, Diversity Initiatives (Advisory Role)Rsa Entertainment Apr 2023 - PresentBurbank, Ca, UsA stellar collective of talent + literary management, branding and social media marketing experts. RSA connects the industry’s most accomplished universe of actors, voiceover talent, filmmakers, models, influencers, dancers and specialty-skilled entertainers to world-class studios, networks, producers and Fortune 500 brands, to tell the world’s most riveting stories. Est. 2010. Based out of Burbank, CA.• Executive Producer of 2 docuseries currently in development, including BEYOND UKRAINE, that recently secured multi-million $ investment, schedule to air in 2025.• Created + Executive Producing new 30 min comedy episodic, PLAY, INC, onboarding a diverse staff of writers, casting talent and pitching it to networks • Established the Influencer + Literary Divisions with a strategic business plan to drive $10MM in incremental revenues for the organization• Opened new pathways for growth through television and film production in high-growth genres, established film sales + distribution • Created new relationships with The Hollywood Reporter to introduce RSA Literary to the entertainment industry via editorial, public relations, A-list events + advertising• Building Diversity initiatives for women, multicultural and LGBTQIA+ including a presence in Raising Our Voices (Taika Waititi, Eva Longoria, Niecy Nash-Betts
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Chief Marketing OfficerRyvyl Nov 2021 - Feb 2023San Diego, Ca, UsAn emerging and rapidly growing fintech company publicly traded on NASDAQ, with brands such as COYNI (a stablecoin), ChargeSavvy (a payments POS system) and QuickCard (a blockchain driven payments application), RYVYL offers end-to-end global banking solutions with offices in the US, UK, Europe and Canada.• Highest ranking woman and top-ranking executive, first-ever CMO, reporting to the CEO + Chairman of the company.• Headed global rebranding / renaming from GreenBox POS to RYVYL, hiring world-class agency INNOCEAN USA (ECD: Bob Rayburn), COMPRISE (for PR + social, brandvalues, targe consumers, positioning, architecture, logos, color palate, “PROVOKE POSSIBILITIES” tag line, look + feel, main + IR websites, merchandising + ticker symbol.• Tripled PR impressions (Bloomberg, Google News, Seeking Alpha, Yahoo! Finance) putting the company on the map within credible outlets.• Established Music Festival Platform w/ SXSW, Ultra Music Festival, Billboard, Hollywood Reporter, iHeart, Warner Music to generate awareness for the brand.• Rebranded coyni, a stablecoin platform, with a bad-ass new positioning, identity, tone/manner and look and feel. Launched coyni v2.0 via iOS and Google Play in Sept 2022.• Rebranded ChargeSavvy, a POS brands, to huge success and incremental business, with a sexy new positioning, identity, tone / manner and look and feel. -
Vice President MarketingSprouts Farmers Market Feb 2021 - Aug 2021Phoenix, Arizona, UsA Fortune 500 public company traded on NASDAQ, Sprouts is one of the nation’s leading specialty grocers and one of the fastest-growing retailers in the country. Focused on clean, healthy living, Sprouts is headquartered in Phoenix, Arizona with over 360+ store locations, across 23 states with 35,000+ team members. Member of the Senior Management Team, reporting into the CMO and responsible for stewarding Where Goodness Grows ™ brand platform targeting “Health Enthusiasts + Experience Seeker” consumers. Lead all Advertising, Media and Event Agencies and a multi-million $ marketing / media budget. Responsible for 2021-2022 Strategic Planning, establishing budget expenditures and KPI’s across Brand, Creative, Media Strategy + Buying (Paid, Earned + Owned Channels), Digital, Social Media / Influencer, Public Relations, Events, Sponsorships / Partnerships, Grand Openings, Focus Stores, Customer Relations, Team Member Communications guiding a team of 20+ marketing experts.Established never-before existing music platform for Sprouts, negotiating CEO-level partnerships with iHeart Radio and Interscope Records, for the world’s biggest music events (i.e. iHeart Radio Music Festival, Jingle Ball) to activate inaccessible ticket-driven / VIP experiences giveaways across the Sprouts chain and featuring top names in music entertainment, in order to generate incremental awareness, CRM and traffic to the stores.Developed new Sponsorship Strategy for the company, focused on women’s athletics, with Angel City Football Club at the center and Sprouts’ sponsorship of the first-ever team jersey. To further the strategy, established a massive initiative to support female collegiate athletes across all sports, including a “Goodness of Sprouts - Girl Power Scholarship” affording women athletes opportunities prior-to and post-graduation with some of the biggest colleges and universities across the US. -
Marketing Communications, Executive Consultant7-Eleven Dec 2020 - Feb 2021Irving, Tx, UsBased in Irving, Texas, and known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7–Eleven operates, franchises and/or licenses more than 77,000 stores in 16 countries and regions, including nearly 16,000 in North America. 7‑Eleven, Inc. operates Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Was hired as a senior-level consultant to lead a company-wide project to assess and re-invent the process of how 7-Eleven conceptualizes, develops, produces, communicates and delivers over 10,000 pieces of POP annually. Conducted 100+ page overarching assessment across leadership, dozens of teams, employees, agencies and suppliers that led to a recommendation for implementation in 2021-2022. -
Managing Director, North AmericaNewlink™ Aug 2018 - May 2020Miami, Fl, UsNewlink is a 20+ year strong communications company with clients such as Mastercard, The Coca-Cola Company, A&E, LinkedIn, Goodyear, Novartis and several more. Ms. Reynolds is responsible for establishing the new Newlink America business unit, including hiring a staff, determining the business model and P&L leadership. She leads the US team to deliver organizational growth and massive results in the areas of Shared Purpose, Transformation, Engagement, Leadership Alignment, Brand Development, Multicultural & Influencer Marketing and a myriad of other business-critical initiatives for the organization. -
Co-President, Chief Growth OfficerStorydog 2014 - Aug 2018Manhattan Beach, California, UsSTORY-TELLING FOR THE WORLD’S MOST RECOGNIZED BRANDSResponsible for the day-to-day leadership and general management of this start-up out of “Silicon Beach.” Led all growth strategies as well as all marketing initiatives in partnership with Fortune 500 clients, including Jaguar, Tommy Hilfiger, Red Bull, Samsung and others, to develop brand-centric stories made generally for digital & social media platforms. -
Cmo, North AmericaHerbalife 2013 - 2014Los Angeles, Ca, UsGLOBAL NUTRITION COMPANY WITH 2.5 MM DISTRIBUTORS IN 90+ COUNTRIESOriginally responsible for every aspect of Distributor Marketing across the globe (North America, EMEA, APAC & Latin America). Promoted in 6 months to North America CMO, covering the US, Canada and Virgin Islands, and managing $15MM budget and team of 50+, to achieve $1.6 Billion in net sales. -
Founder & CeoThe Shopshop, Inc. 2009 - 2013NATIONAL SHOPPER MARKETING CONSULTING PRACTICE Maximizing deep shopper marketing knowledge, launched a boutique firm to help Fortune 500 brands understand and inspire shoppers toward purchase and drive $10MM+ in revenues. As head of business development, pitched and won several new accounts, including American Express, Jack In The Box, Dasani and others. -
Executive Vice President, Business DevelopmentGlobalhue 2008 - 2009LARGEST U.S. MULTICULTURAL ADVERTISING AGENCY ($825MM BILLINGS)Hired to lead Multi-Connect Marketing, the agency’s PR & events arm then promoted to head of business development within 3 months, after winning PepsiCo business. Responsible for leading teams of 40+ and pitching multi-million-dollar, Fortune 500 accounts, including FedEx, Merck & Census 2010. Led various initiatives for Verizon Wireless, Walmart, Dodge/Chrysler/JEEP and other accounts.
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Senior Vice Presdient, MarketingNuvotv 2007 - 2008Glendale, Ca, UsNATION’S FIRST & ONLY ENGLISH-LANGUAGE TV NETWORK FOR YOUNG LATINOSWas one of only 5 SVP’s in the organization, reporting to the CEO. Headed all marketing for this teen & young adult TV network, co-owned by Time Warner. Led 25+ direct reports responsible for all Consumer & Affiliate Marketing, On-Air Promotions and Short Form Programming. Launched Styleyes (w/ Jai Rodriguez of Queer Eye) and Model Latina shows and produced Latino Laugh Festival. Crafted partnerships with Payless Shoes, Yoplait, Verizon & Disney. -
Vice President, PromotionsCasanova//Mccann 2004 - 2007Costa Mesa, California, UsTOP 10 U.S. HISPANIC AD AGENCY, INTERPUBLIC GROUP (IPG) One of four VP’s in this organization of 100+ people, reporting to the President / CEO and involved in all corporate-level decision making. Responsible for promotions budget and leading a team of 10+ in both CA and NYC. Stellar track record in co-leading and winning New Business Pitches, including US Army, GlaxoSmithKline, Miller Beer, Jack Daniels and others, to generate significant growth for the company. Additionally led activations on Nestle, General Mills, L'Oreal, Johnson & Johnson, Xbox, Neutrogena and others. -
Senior Brand ManagerThe Coca-Cola Company 1994 - 2004Atlanta, Ga, UsWORLD'S LARGEST BEVERAGE COMPANYWas one of 11 Senior Brand Managers at Coca-Cola North America, leading the 6th largest brand (Nestea Cool) reporting into the SVP, Group Director. Responsible for P&L, brand overhaul & reformulation, new packing design, advertising / entertainment-driven campaigns & several million dollar media budget, hired all agencies, partnerships & strategic alliances. Was at The Coca-Cola Company for 10 years in various positions leading marketing activations for the entire North America brand portfolio, including Coca-Cola CLASSIC, diet Coke, Coke Zero, Sprite, Dasani, PowerAde, Minute Maid, Odwalla and other juices, teas and emerging brands.
Jacqueline B. Reynolds Skills
Jacqueline B. Reynolds Education Details
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University Of MiamiCommunications
Frequently Asked Questions about Jacqueline B. Reynolds
What company does Jacqueline B. Reynolds work for?
Jacqueline B. Reynolds works for Rsa Entertainment
What is Jacqueline B. Reynolds's role at the current company?
Jacqueline B. Reynolds's current role is C-Suite | Fortune 100 | Former Coca-Cola Executive | Global Brand, Retail, Sports + Entertainment Expert | Diversity Champion | Board Member | Mentor.
What is Jacqueline B. Reynolds's email address?
Jacqueline B. Reynolds's email address is ja****@****oup.com
What is Jacqueline B. Reynolds's direct phone number?
Jacqueline B. Reynolds's direct phone number is (714) 918*****
What schools did Jacqueline B. Reynolds attend?
Jacqueline B. Reynolds attended University Of Miami.
What are some of Jacqueline B. Reynolds's interests?
Jacqueline B. Reynolds has interest in Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Jacqueline B. Reynolds known for?
Jacqueline B. Reynolds has skills like Advertising, Marketing, Integrated Marketing, Marketing Strategy, Digital Media, Brand Management, Digital Marketing, Marketing Communications, Customer Insight, Leadership, Business Development, Public Relations.
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