In my role at Renuity, I played a critical role in developing and executing impactful traditional media campaigns, with a primary focus on direct mail and advertising. My strategies were rooted in deep audience analysis and company objectives, optimizing campaign performance through targeted budgeting, AB testing, and SWOT analysis.•Led end-to-end management of traditional media campaigns, from crafting compelling ad copy and direct mail content to coordinating with media vendors for high-impact placements. Strategically selected media buying opportunities across various channels, leveraging audience insights, viewership data, and pricing metrics.•Regularly evaluated campaign performance using reach, frequency, and feedback metrics to optimize media budget allocations. Provided management with detailed reports and actionable recommendations, contributing to informed, data-backed decisions.•Partnered with internal teams and digital marketing to ensure consistent brand messaging across all channels. Played a pivotal role in rebranding initiatives, implementing cohesive, customer-focused experiences across all divisions.•Recognizing the importance of cultural connection, I developed Spanish-language campaigns tailored to Renuity's target audience, ensuring these initiatives aligned with the company's brand identity and overarching goals.•Produced persuasive content across print and traditional media, balancing strategic brand alignment with creative execution. My initiatives supported the successful implementation of new brand guidelines across nine divisions, enhancing Renuity’s overall marketing effectiveness.

As a Community Specialist at Career Sources of SFL, I dedicated myself to empowering job seekers in the local community by enhancing their employment readiness and connecting them with valuable resources and job opportunities. My role involved creating a service-oriented environment, actively responding to inquiries, and ensuring top-notch customer support for clients and staff alike.•Equipped job seekers with essential skills for success in today’s competitive job market, leading workshops, and offering one-on-one coaching to improve job search techniques, resume building, and interview preparation.•Established and nurtured partnerships with local employers, community organizations, and educational institutions, creating a strong network that fostered job placement and professional growth opportunities within the community.•Provided excellent customer service in the reception and career center areas, answering phones, greeting clients, and assisting with job search inquiries. Supported intake processes by collecting program eligibility documents and scheduling appointments with Career Advisors.•Maintained organized, up-to-date files on program eligibility, employment plans, and progress reports, ensuring adherence to local, state, and federal regulations.•Assisted the Director and Managers with administrative tasks and completed special projects to enhance the efficiency and reach of Career Sources' programs.

As a Marketing Advisor at Compass, I empowered realtors to build and elevate their personal brands through customized, data-driven marketing strategies. By leading end-to-end project management and providing strategic guidance, I contributed to realtors’ success and Compass’s brand strength in the competitive South Florida market.•Guided realtors through custom marketing projects from concept to completion, acting as a vital link between agents and designers to ensure clear, effective communication and seamless project execution.•Developed and implemented successful branding strategies across print, digital, OOH, social media, and video channels, delivering campaigns that strengthened realtor brand identities within Compass.•Created and published the “Marketing Matters” newsletter, providing Florida agents with weekly updates on industry trends, advertising opportunities, and product enhancements that supported ongoing brand growth.•Collaborated with the advertising team to make informed media purchases, allocating budgets strategically across Compass publications—Compass Insights, Residences | Broward Homes, and Navigator—to maximize impact for realtor marketing initiatives.•Worked closely with the South Florida content team on innovative ideas and storytelling, tailoring campaigns and content to meet the unique demands of the South Florida market.•Designed wireframes, sales presentations, and training materials that addressed agent needs, equipped teams with essential tools, and enhanced campaign effectiveness.

As an Account Manager at AT&T, I drove a 30% increase in new accounts within my first quarter, demonstrating a proactive approach to business growth and client acquisition in the small business sector. By combining strategic insights with customer-focused solutions, I strengthened AT&T’s presence and value among small business clients.•Achieved a 30% increase in new small business accounts within the first quarter, leveraging targeted sales strategies and relationship-building to expand AT&T’s market reach.•Delivered responsive, high-quality service by addressing client inquiries promptly and providing detailed research, fostering strong relationships and client satisfaction.•Developed and implemented tailored loyalty programs for key clients, boosting retention rates and promoting long-term client loyalty through proactive relationship management.•Designed and proposed personalized solutions that aligned with each client’s specific business needs, reinforcing AT&T’s role as a trusted provider and enhancing client satisfaction.

As the B2B Account Manager at Brightline Trains, I was instrumental in cultivating and growing relationships with corporate partners to drive brand amplification and increase ridership. By executing strategic joint plans and identifying growth opportunities aligned with shared priorities, I contributed directly to Brightline’s market presence and partner satisfaction.•Strengthened relationships with corporate partners, implementing tailored joint plans that fostered long-term collaboration and resulted in a 20% increase in partner satisfaction.•Coordinated alignment between partner objectives and Brightline’s goals to enhance marketing reach and ridership efforts, supporting growth in brand visibility and customer engagement.•Worked with the marketing team to develop innovative strategies, produce compelling content, and identify new partnership opportunities, contributing to a 15% boost in corporate partnerships.•Ensured seamless integration of marketing and partnership initiatives across departments, driving consistent and powerful brand messaging across all touchpoints.•Delivered timely and accurate support to address partner inquiries, concerns, and requests, reinforcing a collaborative environment and maintaining a 90%+ partner retention rate.

As the sole death care/legal Marketing Specialist at The Miami Herald, my day-to-day responsibilities were multifaceted and impactful. Managing a $1.3M budget annually, I orchestrated the planning, execution, and monitoring of diverse print and digital marketing campaigns for 60+ clients. Emphasizing strategic financial stewardship, I ensured the success of these campaigns through meticulous post-buy analysis, optimizing over 200 initiatives in both digital and print mediums. •Drove $1.3M in annual revenue through the sale of targeted print and digital campaigns, consistently achieving and surpassing sales goals.•Planned, executed, and optimized 200+ marketing initiatives across print and digital platforms, with post-buy analysis ensuring continuous improvements and alignment with client objectives.•Designed and implemented streamlined publication systems, reducing errors by 40% and simplifying the placement process for families and industry clients.•Created persuasive sales presentations and proposals, resulting in a 15% YoY increase in client acquisition by aligning campaign strategies with clients’ marketing goals.•Maintained a 90% client retention rate by proactively managing client communications, overseeing invoicing, and resolving issues effectively.•Built meaningful relationships within the community, enhancing The Miami Herald’s role as a trusted partner for local families and businesses.