At The PROSE Co., we create marketing strategies and AI-powered solutions that get “write to the heart of it” across every level of an organization. Our name says it all—we master the art and science of brand communication in 5 key areas:1, Promotional – Drive results with impactful marketing campaigns.2. Relational – Build authentic connections with AI-enhanced insights.3. Organizational – Streamline internal communications with clarity.4. Social – Craft memorable stories that resonate.5. Emerging – Develop forward-thinking strategies for growing brands.Through a unique blend of storytelling and AI, we help brands make connections that matter and messages that last.

• Responsible for strategic management of the university's content marketing team, overseeing personnel, public relations, social, web and digital strategy, and copywriting• Blend data and creative storytelling to lead, implement, and evaluate brand initiatives that drive experiences and results• Co-leading brand research and refresh in partnership with external agency, collaborating across departments to ensure successful implementation of integrated brand strategy• Serve as key copywriter for Office of the President communications• Manage all external media and content marketing freelance relations• Led integrated marketing strategy for international papal conference in March 2023, including PR, influencer and Google Ad strategy, to drive national awareness of SAU and over 300 registrations

• Develops PR campaigns, media lists and media relations strategies• Manages the implementation of all public relations campaigns, programs and publicity activities for the agency and its clients• Tells our clients’ stories using all appropriate media and communication channels• Generates and promotes ideas aimed at gaining support for client goals and policies from its target audiences• Serves as an advocate for client businesses; builds and maintains positive relationships with editors and the public• Writes, reviews and/or edits all public relations materials and distributes materials, when needed (including long-form articles)• Addresses inquiries from the media and other parties on behalf of our clients• Tracks media coverage and assembles placement reportsWriting samples:- Rock Island County Forest Preserve receives $200K grant: https://bit.ly/3MZQUQp- Waratah introduces new H225E debarking head: https://bit.ly/3izEYXK- Quad Cities International Airport ad campaign: https://bit.ly/36n81eR- Illinois Casualty Company brand campaign: https://bit.ly/3JFPBUF- HCC Incorporated Farm Equipment Launch: https://bit.ly/3PD7qaB

• Responsible for strategy development, budget management, execution and analytics of all marketing, communications, public relations, community outreach, print and digital advertising efforts• Create content strategy and own content calendar to define the client experience and ensure brand integrity across all platforms• Supervise marketing personnel, including hiring, training and coaching, setting goals and performance evaluations• Coordinate and create all internal and external communications, ranging from email marketing and direct mail campaigns to special event promotion, ad campaign concepts and human-interest editorial stories• Work interdepartmentally to support recruitment, special events and brand awareness• Design engaging diversity, equity and inclusion education and training for employees and responsible for external communication of DEI strategy• Manage all website and digital campaigns, including successful rollout of new web design, strategy, analytic processes and content management system in 2019• Oversee the development of an annual marketing/advertising/sponsorship and donations budget as well as monthly tracking for committee review• Review and present community relations requests and ensure bank-wide communication and leveraging of key sponsorships and donations• Work directly with Compliance to order and maintain correct regulatory signage throughout the bank and to maintain accurate internal policies

• Developed and launched a new sub-brand• Responsible for ensuring consistent brand visual, voice and vibe across all platforms• Managed creative, html coding and distribution of 500+ customer email blasts per year, collaborating cross-functionally to develop concise, targeted messaging• Led all social strategy, messaging and content development across 9 channels, increasing organic engagement by an average of 45% in 2017• Responsible for all media relations and PR writing, distribution and analytics to support marketing and sales initiatives• Oversaw creative process and implementation of print and digital advertising campaigns• Served as key in-house copywriter for a variety of marketing, PR and communication campaigns (written press releases and case studies can be found at www.hon.com/why-hon/press-media)• Managed the HON blog team. Published posts include:April 4, 2017 - "The Remix to Ignition is Here": http://bit.ly/2nTopsu

• Insourced all PR writing to save costs and support marketing and sales initiatives• Responsible for all brand reviews to ensure consistent visual, voice and vibe across all mediums• Led all social strategy, messaging and content development across 9 channels• Managed a blog team of 27 active authors. Published blog posts include:Oct. 25, 2016 - "3 New Reasons to Love Solve Seating": http://bit.ly/2eI0IiRJune 8, 2016 - "HON at NeoCon: 3 Reasons to Be There": http://bit.ly/2nj6ywZApril 27, 2016 - "Coordinate: The Sit-to-Stand Solution for a Healthier Workspace": http://bit.ly/1rztuHtApril 21, 2016 - "Environmental Responsibility: How HON Makes Every Day Earth Day": http://bit.ly/1WhbNraOct. 29, 2015 - "Spooked by Social Media? 3 Tips to Get Your Business Started": http://bit.ly/1PT5Y17Oct. 21, 2015 - "6 Creative Ways to Use Flock Collaborative Solutions": http://bit.ly/1LHPSRKSept. 16, 2015 - "7 Ways the Office Furniture Will Change Your Life": http://bit.ly/2n4tQ7PJune 23, 2015 - "NeoCon 2015 in Pictures: A Social Media Recap": http://bit.ly/1LzyFL7March 26, 2015 - "How It's Made: HON Abound Plains Tiles": http://bit.ly/1JkJOP8Jan. 28, 2015 - "Listening to Customers: The Who, What, Where, When and Why": http://bit.ly/1z2XvQi

• Responsible for discovering, interpreting and producing local news in Mercer County. Published articles include:Oct. 9, 2014: http://www.aledotimesrecord.com/article/20141009/NEWS/141009255Oct. 3, 2014: http://www.aledotimesrecord.com/article/20141003/News/141009687

• Managed data-driven social media strategies, generating sales and increasing organic online reach and engagement by up to 75% in less than one month• Designed PR, print and digital marketing strategies to promote start-up companiesBased in Cleveland, Ohio, i2i Communications Ltd. provides comprehensive communications solutions to small businesses, non-profits, and healthcare start-ups. Consultants are trained in health and persuasive communications, have years of experience in communications and public relations, and are the ideal choice for businesses without in-house communication teams. Services include strategic development plans, business proposals, grant writing, website development, social media strategy creation and implementation, media relations, press release and media advisory preparation, feature writing, and academic writing at affordable prices. For more information, please visit www.i2icommunicationsltd.com.

• Developed direct mail marketing campaigns and digital media strategies to expand donor bases and exceed fundraising goals for faith-based non-profit clients• Responsible for all client relations and remote project management, including copy editing, message development, timelines and budgets Oculus Direct is a virtual marketing and fundraising firm serving a wide range of nonprofit clients looking for creative ways to change the world. Oculus combines direct mail and digital marketing strategies to accelerate revenue growth, increase marketplace awareness, inspire key stakeholders, and diversify funding sources through multi-channel marketing and communication programs. The innovative team at Oculus Direct specializes in creating customized marketing, and fundraising plans that build vibrant and long-term relationships between a nonprofit and its supporters. They call this catalytic-marketing – an approach that will begin to eliminate stagnation and uncover marketing opportunities that drive innovation and growth. All strategies are driven by key performance metrics, focusing on trends related to retention rates, average gift size, upgrades and downgrades, and frequency of gifts. For more information, please visit www.oculusdirect.com.

• Participated as live on-air personality on Quad Cities Area top morning show• Increased listener participation through the curation of engaging social media content• Coordinated guest interviews, prepared scripts, and managed special events

• Collaborated with diverse clients to develop targeted and measurable marketing plans• Carried out tactical interdepartmental and client communications to ensure quality production and on-time delivery of all client deliverables, both offline and online

• Served as lead vocalist for contemporary worship band• Responsible for all music during weekly contemporary worship services• Utilized digital technologies to make lyrics and music accessible to the congregation• Coordinated and led band practices throughout the week