• Managing and improving the school's entire international admission process from lead generation to student onboarding• Optimising conversion at every stage of the pipeline, creating automated workflow emails, warm-calling, signposting to virtual open houses, conducting admissions consultations, advising on higher education pathways and candidate engagement• Leading and hosting our main conversion event (virtual open house) twice a month for prospective families from all over the world• Implementing creative and innovative ideas and solutions - proving the ability to execute short term tactical plans as well as longer term recruitment strategies

• Remarkable Guide: Mentoring pupils 1:1 and in a small group capacity, translating scholarly approaches in an age-appropriate way to instil confidence and self-esteem, including Positive Psychology, CBT, leadership coaching, growth mindset and Lego Therapy• Careers Program Lead: Plan, research, contact and prepare inspiring careers speakers to participate in events 3 times a year. Speakers included Google, local MPs, vets, engineers, coders, neuroscientists, climate artists, family workers, council workers, archaeologists, zoologists etc.• Community Partnerships: Maintain relationships with local community and charities to give our children the chance to make an impact in their world• Secondary School Partnerships: Arrange workshops and visits for our students at secondary schools so that they can stay curious and look forward to the next step of their education• Magazine Producer: Photographer, copywriter and producer of the school magazine published termly• Deputy Safeguarding Lead: Make referrals. Liaise and follow up with social services, police and other external agencies. Manage reporting system. Meet with parents to address concerns. Attend child protection case conferences and prepare reports

• As part of a desire to shift into the education sector, gained practical experience as a teaching assistant supporting all KS2 classrooms whilst studying Counselling and Psychotherapy at the Tavistock and Portman • Focused on pupils in Years 4,5 and 6 diagnosed with dyslexia, offering one-to-one weekly sessions to help pupils familiarise high-frequency words, spelling and handwriting• Assisted in assessing pupils at 4+ for entry into Channing Junior School• Completed a course at the Tavistock and Portman

• Led the high-level implementation of an integrated marketing strategy with drinks giant, Pernod Ricard, launching Year 1 of Chivas Whisky’s global social enterprise campaign • Owned the strategic direction of the brand belief, ensuring that the multi-channel ideas that our multi-disciplinary teams developed truly demonstrated the Chivas brand point of view in a relevant, unique and modern way to the discerning Millennial drinker• Led all communication aspects of “The Venture” competition – a year-long global event that culminated in a star-studded week in Silicon Valley that whittled 16 social entrepreneur finalists down to 5, giving away a total of $1m to the winning start-ups. The Venture is now in its 5th year• Managed the budget and spearheaded the production of over 100 branded assets including digital films, documentaries, editorial content, visual identity, print, TV, outdoor, website platform, point-of-sale, PR and social media content. Production included international shoot in 7 countries (including China, USA, Brazil and South Africa), multiple celebrity negotiations, internal stakeholder sell-in and external worldwide roll-out • Managed strong team of 4 account managers, 2 creative directors, 2 planners, 2 producers and 4 external agency partners• Result: Directly responsible for dramatic increase in client satisfaction reviews. The campaign was heralded as the ‘best ever Chivas campaign’ by Pernod Ricard’s Global CMO, and highly regarded by the CEO as ‘the modern way for brands to behave”• Negotiated a 50% fee increase for the agency and created the agency’s new digital offering with an integrated team tailored for the client

As Relationship Manager at this popular Mandarin school, supported the business owner by:• Identifying opportunities in both B2B and B2C segments• Defining the school’s marketing objectives and setting action plans again each, maintaining the website, designing advertising leaflets and wrote copy• Acting as first port of call for all incoming parental requests, maintaining positive relationships with parents through regular communication and managing cultural events i.e Chinese New Year party and parental open day• Resulting in 20% more registrations that year

As Head of General Marketing Europe, fronted the strategic communications and marketing plans for the world’s largest B2B online platform by:• Planning the entire customer journey aimed at building relationships with our customers and converting users from early consideration stage to reaching active buyer status• Working directly with the Managing Director, led a mission-focused team of PR, online, and events managers as well as colleagues in China, spearheading the launch of the PR and marketing campaign which included press toolkits, television, radio, print, email and online production assets aimed at raising brand awareness• Hosting UK’s first ‘Open Sesame’ event for customers aimed at increasing their knowledge of international trade and networking. Event was hugely popular and over-subscribed• Engaging media and creative agencies in a three-way pitch and subsequently managing all agency relationships• Results: Outperformed the company’s ambitious business objective for Western Europe resulting in organic traffic increasing 175%, tripling active buyers in that period. Overall, achieved 40% year on year organic traffic growth

• Business Director of this award-winning advertising agency, led the client relationship with FMCG giant Procter & Gamble • Built up a cohesive team of internal reports and client teams across all levels at Procter and Gamble, which resulted in doubling agency evaluation scores; cited as a strong manager of projects and people with the ability to handle difficult situations with diplomacy and aplomb. Promoted 3 times in 4 years • Led the high-level strategy team consisting of senior clients and planners to define a global brand architecture for the Fairy Dishwashing brand across Western Europe• Shaped communication strategies from qualitative and quantitative consumer research through to production output that grew P&G’s $3 billion beauty brand, Pantene• Delivered on-budget and on-time productions with an annual total budget of £7m• Handled P&L management, team hires, performance appraisals, coaching junior staff and presenting reports to senior management