• Assist in client media programs with research and identifying key media targets by closely tracking coverage, industry trends and breaking news that can be leveraged to generate high-quality coverage• Responsible for client facing documents such as notes, briefings, proposals and presentations and ensuring all deadlines are met and appropriate opportunities are pursued• Initiate outreach to develop relationships with targeted publications and vertical outlets• Drafting proactive pitches to secure coverage for clients• Contribute to brainstorming, idea generation and research for client programs

• Clients included: Terra-Core, Farmers Insurance, FirstBank, and WhiteFlag• Assist in the development and implementation of PR strategy plans• Participate in weekly meetings to identify client concerns, brainstorm necessary pitch and story angles, and maintain strategic PR executions• Assemble and update media pitch lists through Cision• Draft a variety of press materials including releases, pitches, and media alerts• Pitch to a number of local and national media contacts in the consumer-living, health and wellness niches• Monitor press inbox and media coverage on a daily basis

• Assisted strategy, PR, and media departments in trend and industry research, social media copywriting and ad campaign brainstorming meetings. • Coordinated pitch presentations with fellow interns and conducted influencer research, updating influencer resource lists. • Worked closely with the PR team developing contact briefs using Cision and press releases for media coverage.

• Manage and schedule original social media content on Facebook, Twitter, Pinterest, and Instagram for several clients using tools such as Later and Planoly.• Work closely with the CEO and founder to create and implement cohesive content.• Developed, edited, optimized, and published engaging content for various social networks and demographics.• Work in close liaison with internal staff to ensure that company profiles and digital content are current and consistent with relevant trends.• Use Canva to develop consistent and appealing graphics for clients’ social platforms.

• Organized and updated media contact databases.• Monitored press clippings, industry news, and social media platforms.• Created social media calendars with scheduled content and posted to clients’ platforms.• Drafted press materials such as news releases, media alerts, and blog posts. • Conducted detailed research and pro-actively participated in weekly team meetings with managers and attended client events. • Assist with preparation of press kits for distribution.