Jacqueline Koenig Email & Phone Number

Indianapolis

• Create and manage life cycle of products, timelines and activities associated with more than 60 annual product launches that delivered more than $800 million in annual sales • Responsible for communicating product marketing strategy supported by business cases, market research, customer data and competitive analysis• Document and prioritize product specifications including goals, uses and requirements• Lead and motivate a cross-functional team of designers and customer service representatives through the product life cycle • Product line maintenance including product life cycle, vendor management, and customer service• Measure customer satisfaction, tracking engagement metrics and delivering optimizations based on results• Communicate product status, key issues, and launch plans to key stakeholders including senior management

Indianapolis

• Assists with development of promotions, sponsorship and event communication strategies to align with Hoosier Lottery strategic plans, brand needs and marketing department annual marketing plan• Assists in troubleshooting Player Support issues from MyLottery subscribers through ExactTarget as backup for the Database Marketing Specialist• Coordinates the day to day timeline management for all aspects of planning and executing sponsorships, consumer, retailer and other Hoosier Lottery events• Coordinates the day to day event logistics including, but not limited to A/V needs, staff scheduling, transportation, attire, and event set up• Coordinates graphics with Retail Experience Team• Works as a liaison between sponsor contact and Event & Sponsorship Manager to execute contract terms as it relates to event specific initiatives• Coordinates procurement of promotional merchandise for organization• Maintains an internal event calendar of all Hoosier Lottery sponsorships• Works with the Advertising Specialist on all Sponsorship visual elements and radio copy• Maintains monthly sponsorship notification and maps used for presentation to Lottery Commission• Catalogs all event staging elements and initiates necessary repairs• Manages part-time event team of 12 individuals• Supports the on-time implementation needs for all event presentation, communication and signage needs• Reconciles pre and post event ticket needs, sales and cash• Implements coordination with Social Media and Public Relations team to accurately message events via social and digital means

Indianapolis

• Enters ticket orders for Hoosier Lottery retailers to ensure proper distribution and adequate inventory levels of tickets• Maintains daily records of telephone calls made, tickets sold, and account changes• Promotes positive retailer relations by establishing a good working relationship, servicing the account and assisting with instant ticket sales• Tracks and maintains adequate inventory levels of instant ticket product at assigned retailers• Assists with retailer questions regarding instant ticket product• Tracks employee leads and referrals for new business locations• Provides additional support to Retail Support Coordinator as needed, in tracking new retailer installations, change of ownerships, and equipment requests• Part of the Continuous Success Initiatives Team, formed to get ideas, feedback and provide improvement suggestions on issues and opportunities that affect the delivery on the five pillars of the plan

Indianapolis, Indiana Area

• Develops an outbound call schedule in conjunction with the retailer for all assigned accounts• Performs pre-call analysis of inventory needs• Places timely retailer call with decision maker• Makes ticket order recommendations to maximize sales• Communicates weekly on product presentation, promotions, product assortment, appropriate inventory levels and product returns• Packages and mails quarterly packet to assigned retailers including POP materials, dispenser inserts and return authorization and materials• Tracks and reports order results• Responds to incoming retailer calls by recommending the appropriate product order

•Front line customer service through processing and redeeming customer claims via replacement tickets, cash or checks•Responsible for sale of Hoosier Lottery scratch off and draw game tickets generating approximately $500 in revenue daily•Field customer questions about the Lottery and its products through the Prize Payment hotline and communicate through the appropriate departments for successful problem resolution•Primary contact for Lottery employees and players involving second chance promotions regarding program specifics and claim procedures•Maintain Excel database of players and mailed in claims, as well as documents forwarded onto other departments for review

•Planned and coordinated baseball promotional events for 6,000 Indianapolis Indians fans to increase lottery sales and consumer awareness•Developed an inventory tracking system for lottery products using Microsoft Excel •Helped plan the Indiana State Fair promotional event - $300,000 in revenue realized•Ran promotional events around the state in order to improve the lottery’s image•Assisted with the drafting of press releases and the execution of media events•Managed “Lotto Villa” and team at the 2010 Indiana State Fair, a secondary lottery location that brought in approximately $1,000 in revenue daily

•Conducted research for the South Korea Free Trade Agreement, resulting in increased bilateral trade with the world’s tenth largest economy•Assisted in the execution of press conferences and trade agreement signings•Compiled trade related news articles each morning for distribution to the Trade Representative, as well as electronic distribution to members of the Congress and other federal departments•Researched experts’ opinions on pending free trade agreements and trade laws

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Communications, French, Anthropology, African Studies