Jacqueline Del Fa Email & Phone Number

Madrid, Es

Lead day to day Metasearch Business Management team, including:• Oversee optimization of campaigns, lead testing program• Scale new products/programs/channels, pricing, contracting and billing structural changes• Partner and internal business review content• Support client outreach efforts• Ongoing partner management• Operational Innovation: Lead testing program and operational innovation:• Develop and lead testing program end to endContinuous focus on improving process efficiency, effectiveness and scale use of newbest practices• Partner with Product Strategy, Technology and GTM on relevant projects P&L Management:• Deliver P&L via running the metasearch campaigns/business• Support P&L Management,• Leading team business and performance reporting• Perform monthly financial reporting and reconciliation (delivered to Accounting)Key account management & retention:•Lead team responsible for key account management (tier 1 customers), in partnership withCSM and AM account leads•Support retention program to retain and upsell customers across all segments anddivisions in partnership with GTM, Sales and Operations leaders•Supports go-to-market efforts for the company's Metasearch in partnership with our GTMteam and marketing team:• Supports sales enablement initiatives (webinars, QBRs, product trainings) to increase

Madrid, Es

•Responsible for managing a team of 10 Digital Media Performance Analysts and 1 Digital Media Lead•Support the analyst team through training, process refinements, prioritization, checking deliverables and assigning tasks.•Assist in the process from creating a strategic plan to activating a new campaign, through the ongoing campaign management and optimizations.•Conceptualize and provide strategic and tactical recommendations for media planning: campaign channels, messaging, targeting, budget allocation, consumer journey mapping & user experiences for client budgets of $16.5M+ annually for international markets (NORAM, APAC, LATAM).•Advise and consult on all aspects of the day-to-day management of digital media campaigns.•Stay updated in all Digital Media trends and updates, and train the team to be up to date.•Plan, implement & manage client’s digital advertising programs including paid search, display and paid social channels for Tier 1 clients.•Leverage campaign and website analytics, campaign conversion metrics and other reporting platforms to provide key recommendations.•Maintain vendor relationships and supervise the work product of paid media platforms, ensuring that client’s KPIs are achieved.•In 2022, achieved a team growth of 67% by hiring and training 4 new analysts.

Madrid, Es

•Ongoing optimization and end-to-end management of full-funnel digital media campaigns•Work closely with cross-functional teams to pace, plan, and manage accounts to align with client goals and initiatives•Work with sales and account management teams•Build holistic digital media plans for existing and prospective clients•Collaborate with campaign management and media analysts on QBR activities· Plan, implement & manage client’s digital advertising programs including paid search, display and paid social channels for Tier 1 clients.· Conceptualize and provide strategic and tactical recommendations for media planning: campaign channels, messaging, targeting, budget allocation, consumer journey mapping & user experiences for client budgets of $5M+ annually for international markets (NORAM, APAC, LATAM).· Leverage campaign and website analytics, campaign conversion metrics and other reporting platforms to provide key recommendations.· Maintain vendor relationships and supervise the work product of paid media platforms, ensuring that client’s KPIs are achieved.

Madrid, Es

•Ongoing optimization and end-to-end management of full-funnel digital media campaigns•Consistently ensure you are leveraging PPC, Display, and Social Media best practices•Drive innovation and implement new strategies to continually uncover optimization levers, enhance learning, and improve performance.•Work closely with cross-functional teams to pace, plan, and manage accounts to align with client goals and initiatives•Work with sales and account management teams•Build holistic digital media plans for existing and prospective clients•Collaborate with campaign management and media analysts on QBR activities

Coral Gables, Fl, Us

• Plan, implement, and manage client’s paid digital advertising programs includingsearch engine marketing, programmatic display, retargeting and paid socialmedia programs• Provide meaningful client services and managing designated digital accounts• Conceptualize and provide strategic and tactical recommendations for campaignchannels, messaging, targeting, budget allocation, consumer journey mappingand user experiences• Implement and direct internet marketing campaigns by gaining system access,configuring accounts, establishing tracking, defining ad groups and audienceprofiles, optimizing accounts and using various tools and services to drivecampaign performance and efficiency• Prepare and deliver internet marketing reports and benchmark audits for clients• Leverage campaign and website analytics, campaign conversion metrics andother reporting platforms to make provide key recommendations and guideeffective decision-making• Maintain vendor relationships and supervise the work product of paid mediaplatforms, ensuring that client’s KPI’s are achieved• Assist in new business-development, including but not limited to recommendingspecific internet advertising strategies and tactics for new clients, as well as attending and presenting at new business pitches. • Collaborate with and facilitate cross-divisional communication between the digitaland creative teams by providing them with client insight and feedback, campaignconcepts, specifications and specs• Manage and traffic agency workflow and campaign development includingcapturing campaign briefs, scheduling projects and deliverables and ensuringthat the deliverables meet the defined schedules and client expectations via anonline collaboration system

Coral Gables, Florida, Us

• Initiate, plan and develop strategic digital and direct marketing efforts for the "Open English Junior" product.• Conceptualize strategic initiatives for market opportunities implementing monthly and quarterly campaigns.• Collaborate with online and offline marketing groups as well as work with design and cross-functional technology teams. • Create Brand Development strategic initiatives through online and social media channels which include brand awareness and online reputation and provide positive and genuine communications for today’s modern, hyper-connected online buyers.• Act as public relations specialist and administrate content creation and publishing of relevant, original, high-quality content on blogs and social media channels.• Implement content editorial calendar for content management and planning for future marketing campaigns that align to business initiatives.• Present strategic content recommendations, including objectives, strategy, rationale and resources to marketing leaders. • Monitor digital reporting for channel and trends including Google Analytics and BI tools like Spotfire.• Project manage all brand-related design and copy tasks and create brand-related user stories for new tasks using Jira.

Coral Gables, Florida, Us

• Channel owner of SEM for Open Education's brands: Open English & Next U• Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Bing, Yahoo! Search Marketing and other search engines• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals• Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL)• Actively test and analyze keywords, copy, creatives and landing pages to increase ROI and drive incremental volume• Communicate key metrics, goal attainment and optimization opportunities• Aggressively drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives and business opportunity identification and implementation• Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency• Provide consistent and effective support to senior managers on forecasting and new business opportunities

-Manages multiple diverse digital marketing campaigns for over 50 clients (averaging $700k monthly budget) to help improve their advertising results, keyword performance and website traffic by optimizing over 400 successful campaigns in AdWords and Bing Ads. -Develops strategic marketing plan for clients, based on their KPIs and lead/sales goals. -Host monthly review meetings ensuring needs/goals are met, and encouraging retention. -Actively tests and analyzes ads and keywords to maximize results for each client’s goals. -Promoted to senior client success manager because of success with client interaction and retention, ability to handle multiple accounts and organizational skills.

Analyzes and conducts reporting of account performance in AdWords and BingAds.Interprets quality control philosophy with dealer’s digital marketing plans.Reaches out to dealers to schedule calls to host review meetings.Performs Introduction of Campaigns to dealers.Establishes monthly budget and allocation with clients.Develops strategic plans and recommendations when presenting finished work to the client.Presents information to dealers clearly and is able to educate on technical topics.Analyzes bi-monthly reporting and develop recommendations for dealers.Reviews and approves bi-monthly performance reports and send to clients.Analyzes data to make recommendations for strengths and opportunities in accounts.Recommends solutions and develops strategies that improve account performance.Recommends solutions to improve and personalize AdLogic for clients.Logs and maintains good record keeping of accounts into Customer Relationships Management (CRM).Handles client requests in a timely manner.Completes dealer requests by analyzing accounts to optimize and improve results.Establishes themselves as a resource providing insight and guidance to other account managers.Performs ongoing duties such as: activating new campaigns, weekly account audits, performance monitor alerting, monthly budget adjustments, develop strategic plans and recommendations, prioritizing client work, setting expectations and meet client goals with campaign customization.Creates in-depth AdLogic campaign and Analytics reports.

-Managed multiple diverse marketing campaigns for over 40 clients to help improve their advertising results, keyword performance and website traffic based on their KPIs and business goals. -Performed ongoing duties such as activating new campaigns, weekly account audits, performance monitor alerting, monthly budget adjustments, develop strategic plans and recommendations, prioritizing client work, creating weekly reporting, setting expectations and meeting client goals with campaign customization in AdWords and BingAds.-MVP of 1st Quarter for Hard Work & Goal Achievements, including over 18 month client retention.

Montréal, Québec, Ca

- Competitor and client website analysis (Usability and SEO audits using Moz, SEM Rush, Gshift)- Keyword research and campaign creation- Basic understanding of Google Guidelines and html (Titles, Meta descriptions, etc.)- Email newsletter template copywriting- Building a quality outreach list

Customer service, sales, advertising, mailings

Master’S Degree, Marketing

Certification, Digital Marketing

Bachelor'S Degree, Business Administration / Marketing

Bachelor'S Degree, Marketing