Jacqueline Del Fa Email & Phone Number

Madrid, ES

• Lead day to day Metasearch Business Management team, including:
• Oversee optimization of campaigns, lead testing program
• Scale new products/programs/channels, pricing, contracting and billing structural changes
• Partner and internal business review content
• Support client outreach efforts
• Ongoing partner management

Madrid, ES

• Responsible for managing a team of 10 Digital Media Performance Analysts and 1 Digital Media Lead
• Support the analyst team through training, process refinements, prioritization, checking deliverables and assigning tasks.
• Assist in the process from creating a strategic plan to activating a new campaign, through the ongoing campaign management and optimizations.
• Conceptualize and provide strategic and tactical recommendations for media planning: campaign channels, messaging, targeting, budget allocation, consumer journey mapping & user experiences for client budgets of $16.5M+.
• Advise and consult on all aspects of the day-to-day management of digital media campaigns.
• Stay updated in all Digital Media trends and updates, and train the team to be up to date.

Madrid, ES

• Ongoing optimization and end-to-end management of full-funnel digital media campaigns
• Work closely with cross-functional teams to pace, plan, and manage accounts to align with client goals and initiatives
• Work with sales and account management teams
• Build holistic digital media plans for existing and prospective clients
• Collaborate with campaign management and media analysts on QBR activities· Plan, implement & manage client’s digital advertising programs including paid search, display and paid social channels for Tier 1 clients.·.

Madrid, ES

• Ongoing optimization and end-to-end management of full-funnel digital media campaigns
• Consistently ensure you are leveraging PPC, Display, and Social Media best practices
• Drive innovation and implement new strategies to continually uncover optimization levers, enhance learning, and improve performance.
• Work closely with cross-functional teams to pace, plan, and manage accounts to align with client goals and initiatives
• Work with sales and account management teams
• Build holistic digital media plans for existing and prospective clients

Coral Gables, FL, US

• Plan, implement, and manage client’s paid digital advertising programs includingsearch engine marketing, programmatic display, retargeting and paid socialmedia programs
• Provide meaningful client services and managing designated digital accounts
• Conceptualize and provide strategic and tactical recommendations for campaignchannels, messaging, targeting, budget allocation, consumer journey mappingand user experiences
• Implement and direct internet marketing campaigns by gaining system access,configuring accounts, establishing tracking, defining ad groups and audienceprofiles, optimizing accounts and using various tools and services.
• Prepare and deliver internet marketing reports and benchmark audits for clients
• Leverage campaign and website analytics, campaign conversion metrics andother reporting platforms to make provide key recommendations and guideeffective decision-making

Coral Gables, Florida, US

• Initiate, plan and develop strategic digital and direct marketing efforts for the "Open English Junior" product.
• Conceptualize strategic initiatives for market opportunities implementing monthly and quarterly campaigns.
• Collaborate with online and offline marketing groups as well as work with design and cross-functional technology teams.
• Create Brand Development strategic initiatives through online and social media channels which include brand awareness and online reputation and provide positive and genuine communications for today’s modern.
• Act as public relations specialist and administrate content creation and publishing of relevant, original, high-quality content on blogs and social media channels.
• Implement content editorial calendar for content management and planning for future marketing campaigns that align to business initiatives.

Coral Gables, Florida, US

• Channel owner of SEM for Open Education's brands: Open English & Next U
• Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Bing, Yahoo! Search Marketing and other search engines
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
• Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL)
• Actively test and analyze keywords, copy, creatives and landing pages to increase ROI and drive incremental volume
• Communicate key metrics, goal attainment and optimization opportunities

-Manages multiple diverse digital marketing campaigns for over 50 clients (averaging $700k monthly budget) to help improve their advertising results, keyword performance and website traffic by optimizing over 400 successful campaigns in AdWords and Bing Ads. -Develops strategic marketing plan for clients, based on their KPIs and lead/sales goals. -Host.

Analyzes and conducts reporting of account performance in AdWords and BingAds.Interprets quality control philosophy with dealer’s digital marketing plans.Reaches out to dealers to schedule calls to host review meetings.Performs Introduction of Campaigns to dealers.Establishes monthly budget and allocation with clients.Develops strategic plans and.

-Managed multiple diverse marketing campaigns for over 40 clients to help improve their advertising results, keyword performance and website traffic based on their KPIs and business goals. -Performed ongoing duties such as activating new campaigns, weekly account audits, performance monitor alerting, monthly budget adjustments, develop strategic plans and.

Montréal, Québec, CA

- Competitor and client website analysis (Usability and SEO audits using Moz, SEM Rush, Gshift)- Keyword research and campaign creation- Basic understanding of Google Guidelines and html (Titles, Meta descriptions, etc.)- Email newsletter template copywriting- Building a quality outreach list

Customer service, sales, advertising, mailings

Master’S Degree, Marketing

Certification, Digital Marketing

Bachelor'S Degree, Business Administration / Marketing

Bachelor'S Degree, Marketing