Jacqueline Devine Email & Phone Number

Towson, Md, Us

Washington, District Of Columbia, Us

Provide global guidance on behavioral interventions for adherence and continuity in care for HIV services. Provide technical assistance and programmatic advice to USAID field Missions and country programs on comprehensive, targeted behavior change strategies. Co-lead Treatment Technical Cluster. Provided technical assistance in behavioral sciences to Tanzania, Nigeria, Zambia, South Sudan, Cote d'Ivoire and Zambia to support adherence, retention of care and uptake of HIV testing services. Mentored intern in conducting an HCD activity in Lesotho from protocol development through to insight harvesting and formulation of recommendations.

Ca

Designed and delivered customized training to strengthen teams’ capacity to develop effective behavioral interventions. Provided on-demand advisory services and mentoring to program managers. Supported organizations in developing hypotheses of change, selecting theoretical frameworks and shaping and analyzing formative research to improve decision-making. Contributed subject matter expertise as a team member of mid-term and final evaluations. Conducted portfolio review and drafted various reports. Clients included One Drop Foundation, Manila Water Foundation (via International Finance Corporation) and various units of the World Bank Group including Independent Evaluation Group, Global Practice for Output-Based Aid and the Global Water Practice. Remote work was conducted in Montreal, Bishkek and Manila.

Washington, Dc, Us

Technical advisor in a scaling up rural sanitation & handwashing (HW) knowledge and learning initiative that grew from a 6-country project supported by Bill & Melinda Gates Foundation to a global program. Provided critical support to country teams in all aspects of behavior change (BC) interventions. Spearheaded the development of the first ever published frameworks to help program managers analyze and explain HW and sanitation behaviors to improve the effectiveness of their interventions. Led and managed pioneer studies to fill critical knowledge gaps such as the sustainability of sanitation marketing in Vietnam and a global analysis of behavioral determinants of sanitation. Initiated and co-developed a working paper examining nudges and habit-change tactics to stop open defecation, enabling program managers to bolster the effectiveness of traditional approaches. Founded and lead a Behavior Change Community of Practice which has grown to over 700 members across the World Bank. Hailed as employing best-in-class knowledge and community management approaches, tools include a vibrant collaborative platform, a bi-weekly e-newsletter and regular learning events with leading behavioral scientists. Led development of knowledge products such as a print and web-based guide on sanitation marketing . Printed version has been translated into French, Spanish and Vietnamese. Co-led development of online resource kit for HW practitioners. Together these toolkits generate approximately 10% of WSP’s web traffic. Initiated the development of a handwashing station using human-centered design in Vietnam which was subsequently commercialized through the private sector and has sold over 10,000 units, with projected expansion to Bangladesh. Co-led the design and organization of a 3-day national conference on sanitation in Haiti held in May 2016 which generated much needed convergence among some 180 sector actors.

Washington, Dc, Us

Chief of technical services for the social marketing of male and female condoms, hormonal methods, malaria diagnosis kits, treatment, and prevention products and behavior change communication (BCC). Oversaw Marketing, Communications, Strategic Information, Public Relations, Sales and Field Operations, supervising a staff of around 70, including 3 expatriates. Built staff capacity. Developed annual work plans and budgets for key donors. Represented PSI in working groups and other forums. • Led development of a HIV/AIDS behavior change communication campaign integrating website, mass media and interpersonal communication.• Developed and launched world's first ever diarrhea treatment kit (combining zinc and ORS) aimed at caretakers of children under 5 years of age. Innovative communication campaign includes video drama and karaoke based on popular traditional Khmer song.• Spearheaded creation and expansion of Mobile Video Unit initiative to bring enter-educational inter-active program to rural areas in four health areas (over 600 shows conducted per year). • Oversaw development and evaluation of a widely successful multi-media HIV/AIDS prevention campaign centered on a 12-week TV soap opera. Series was viewed by at least 50% of Cambodian adult population based on post-intervention research conducted. Findings of research were presented at XV International AIDS Conference in Bangkok.• Primed development of mass media campaign aimed at supporting a second male condom brand. • Developed widely circulated quarterly newsletter and several annual reports.• Raised critical bridge-funding from CIDA.

Washington, Dc, Us

Chief of party for PSI for a USAID-funded regional health project based in Abidjan covering Côte d’Ivoire, Burkina Faso, Togo and Cameroon. Areas of intervention included family planning, AIDS prevention and maternal and child health. Coordinated, funded and provided technical assistance to national partners. Developed integrated workplans with other members of consortium. Negotiated and established budgets. Oversaw financial reporting and supervised technical and administrative staff. Grew funding by 30% by the end of the tour.• Spearheaded an innovative trans-border AIDS prevention project aimed at migrant workers, commercial sex workers and other populations on the move. Strategies used include condom social marketing, mass media advertising, and BCC. Coordinated activities with government bodies, donors and other regional projects. Coordinated Knowledge, Attitude and Practice studies aimed at measuring impact of interventions. Designed an innovative project targeting bus passengers. Produced a 26-minute fiction film aimed at truck drivers to be used by local partners throughout the region in their outreach sessions. Conducted needs assessments for interventions in Benin and Mali. Organized a regional consultation meeting with partners from 7 countries to discuss future project strategies. • Developed regional advertising, promotion and other communication materials for social marketing products.• Managed an Ambassadors' Fund spanning 13 countries. Liaised with Ambassadors. Conducted in-country needs assessments. Designed low-budget high impact interventions for several of the countries, including the Gambia and Cape Verde. Developed sub-agreements with local implementing partners. • Organized and presided two bi-annual regional conferences involving over 17 countries and 60 participants aimed at sharing promising practices. Coordinated several follow-up study tours, which led to implementation of successful projects. Leveraged USAID funding with KfW.

Washington, Dc, Us

Managed one of the largest condom social marketing programs in Africa. Supervised 50 employees.Designed and implemented large organizational reforms to improve efficiency and effectiveness.• Developed and implemented bi-annual strategic marketing plan and yearly operational plans.• Planned and organized launch of a new brand of condoms.• Grew sales by 50% in two years.• Restructured and consolidated project by creating a new organizational chart, defining clear job descriptions, introducing an annual job performance system, reforming administrative and accounting procedures, establishing management controls and improving internal communication.• Produced a 42-minute enter-educational AIDS prevention film (Les Heritiers) targeting youth and implemented an intensive and innovative dissemination strategy. • Conducted a research study aimed at identifying barriers to condom use and based on results, designed an innovative multi-media BCC campaign which ultimately led to a sustained monthly increase in sales of 20%.

Montreal, Quebec, Ca

Sole marketing management consultant for large institutional strengthening project funded by CIDA. Key achievement by country are as follows:Bénin - Creation of marketing division and overall management support to the OPT.• Redefined counterpart's job function through the development of an annual work program and provided overall support to its implementation.• Restructured marketing division: redefined job functions and created new ones, established job profiles, recruited and trained new members. • Introduced certain standard marketing practices such as the preparation of an annual communication plan. .Sénégal - Capacity-building of SONATEL marketing department• Developed and conducted a series of 7 workshops covering the main topics of marketing research. Re-designed the company's annual customer satisfaction study and established the new measurement benchmarks for the company. Conducted situation analysis. Set the marketing objectives and defined the appropriate strategies to attain them.• Developed the first-ever strategic marketing plan, which will shape the company's annual commercial plans for the next 5 years. Consulted line groups and involved them in the planning process so as to ensure buy-in and sustainability. The Plan was hailed by upper management as a major success and was successfully implemented. • Analyzed training needs of sales force in the area of customer service. Recommended programs were fully budgeted and executed. Mali- Establishment of marketing function of SOTELMA• Defined and executed projects aimed at formalizing certain marketing activities such as advertising, analysis of sales results and market research.• Introduced management by objectives. • Restructured marketing division: redefined job functions, established job profiles, recruited and trained new members. • Developed and conducted workshops on key marketing themes to all management levels.

Montreal, Quebec, Ca

As product manager, responsible for the overall management and strategic direction of a consumer product line generating over $190 million Cnd annually. Established market positioning, pricing, forecasting, and overall direction of advertising and marketing research activities. Trained and supervised two (2) assistant product managers.• Developed the business case for revenue generation programs in excess of $8 million Cnd annually and obtained approval from regulatory bodyAs Marketing Research Analyst, designed, implemented and managed consumer and industrial market research studies. Consulted with client-groups to assess information needs. Prepared research proposals. Analyzed data and translated results into actionable information. Formulated recommendations and presented findings to top management. Administered and coordinated projects frequently in excess of $100 K Cnd. Selected as part of an "intrapreneurial" task force, mandated to market the company's marketing research expertise externally. Established the overall planning and promotion. Coordinated and won large research proposal bids that lead to over $100K in revenues.

B.Sc., Mathematics

Master Of Business Administration (M.B.A.), Marketing