USAFacts is a not-for-profit, nonpartisan civic initiative making government data easy for all Americans to access and understand.

Student in University of Washington's Data Analytics certificate program:- Statistical analysis methods and data modelling- Data visualization- Data mining and predictive analyticsLaunched personal website:- Launched website "Relatively Sustainable Data Jax" exploring sustainability concepts and trends, and the perspective of sustainability through data analysis- Goals of this pursuit: Build and maintain my own website, learn Squarespace infrastructure, stay up to speed on Google Analytics 4, improve content writing skills, apply data analysis knowledge

Climate Pledge Friendly highlights Amazon products that are certified by at least one sustainability certification in the CPF program. Managed web presence of CPF pages on Amazon.com in US and EU5, including content updates, and automating product recommendations on Shop page. Planned and executed monthly ad placements on Amazon homepage while optimizing for ad metrics based on previous performance.www.amazon.com/climatepledgefriendly

Built and supported digital marketing campaigns for virtual and in-person AWS events in North America, focused on Connect, Security, and Storage cloud productsPlatform: Marketo

Portent is a full-service digital marketing agency that offers analytics, CRO, content creation, design, development, PPC, SEO, search, and social for B2B, B2C, and B2G companies across all industries.Marketing Analytics client work focused on Google Analytics evaluations and integrations, Google Tag Manager evaluations and implementations, designing Google Looker Studio dashboards, CRM integrations, and marketing analytics training. Primary job functions: • Evaluate and create data-tracking tags to ensure accuracy of website data• Building automated Looker Studio reports (formerly Data Studio) that measure channel effectiveness and campaign-based reporting• Recommending solutions & opportunities for conversion optimization and lead generation• Forecasting and projecting web traffic and other web metrics• Understanding database structure to leverage SQL databases in reporting tools• Ad hoc data analysis, regressions, and data visualizations to answer client questions• Designed and rolled out a saleable, agency-wide Data Studio template to report on Google's Core Web Vitals for all clientsPlatforms:• Google Analytics, Google Looker Studio, Google Tag Manager, HotjarPortent Blog Contributions:• https://www.portent.com/blog/author/jackie-jeffers• Written contributions featured in online articles published on Forbes.com and G2.com

Radiant Vision Systems is a leader in measurement systems which ensure quality of display and lighting devices, reduce costs, and improve efficiencies.My primary job functions were marketing operations, website management, and analytics & reporting.• Created and maintained monthly Marketing KPI reports based on web performance• Built and optimized text and remarketing campaigns for Google AdWords• Designed reports and measured ROI of marketing programs• Monitored and standardized lead database for accuracy and data cleanliness• Researched and applied continual improvements to the website to improve functionality and user experience while complying with SEO standards• A/B tested email open rates based on Subject Line• Lowered bounce rate by 10.99% on "Learn" content landing pages over a six month timeframe, as a result of implementing page improvements• Platforms: Marketo, Google AdWords, Google Analytics, Drupal, Microsoft Dynamics

Enterprise Data Service and Governance (EDSG) Product Requirement Contractor for Microsoft• Compile and execute detailed business requirements for Azure SKU creation and maintenance for monthly launches of up to 1300 SKUs/month• Use monthly error data to implement changes to data creation process and issue management process; Resulted in 0% error rate for July and August 2015• Run weekly meeting with global partner teams to communicate process changes and issue resolutions• Lead a mutli-day training to on-board 4 new resources, created end-to-end process documentation, and provide continuous mentorship• Platforms: SAP, Product Studio, EndItem Tool, SharepointMarketing Automation for Yesler B2B Marketing (now Accenture)• Set up and launch A/B and non-A/B email marketing campaigns• Use tokens and copy to create emails and webinar registration landing pages• Understanding the Marketo hierarchy/breakdown for email campaigns• Setting up email campaigns to track actions/successes• Platform: Marketo

Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions• Developed and monitored performance-driven SEO/SEM online marketing campaigns and distribution sources in support of advertiser goals• Optimized advertising campaigns of assigned portfolio accounts to increase advertiser goal metrics by leveraging campaign elements such as: budget, ad copy, keywords, distribution, and targeting• Monitored and analyzed advertiser performance data for patterns and trends, and identify areas of growth• Recorded detailed and accurate notes on advertiser interactions, campaign modifications, and metrics impact• Ensured accuracy and quality of all campaign elements by performing regular quality control to eliminate errors• Editorial ad copywriting• Platforms: Google Adwords, Bing Ads and Salesforce.com

• Demonstrated Windows 8, XBOX Kinect, Arc Mouse, Windows 8 Phone, and other Microsoft products to 40 student peers/week• Tracked and quantified student technology preferences and usage data with surveys• Used personal connections, networking, and social media to organize events• Utilized Windows 8 promotional material for events and branding

•Delegated photo assignments to, and managed three staff photographers•Attended two weekly meetings to help plan, and take pictures for weekly publication and the website•Collaborated with Editorial Board members and 20 reporters to decide layouts and deadlines•Edited graphics using Adobe Lightroom, Adobe Photoshop, and iMovie

•Attend weekly meetings to help plan, and take pictures for weekly publication and the website•Edit graphics using Adobe Lightroom, Adobe Photoshop, and iMovie•2-6 photo assignments per week

•Assisted local marketing manager with marketing research, local outreach, managing events and part time staff•Attended large events in the greater Seattle area to promote and distribute product, and create engaging branded experiences with consumers•Spearheaded and organized an up-cycling art project with emerging local artists, and built relationship with Seattle café, Homegrown, to host art show•Conducted demonstrations of product at major distributors of Honest Tea