Jacqueline Fuller

Jacqueline Fuller Email and Phone Number

International Ecommerce Leader @ L.L.Bean @ L.L.Bean
Jacqueline Fuller's Location
Greater Boston, United States, United States
Jacqueline Fuller's Contact Details
About Jacqueline Fuller

Jacqueline Fuller is a seasoned digital marketing leader who has a proven track record for running large-scale marketing campaigns that produce measurable and effective business results. With 12 years of experience in digital marketing, she has worked with prominent clients in retail, healthcare, financial, and agricultural sectors to drive their paid search, display, and social media performance. She leverages consumer insights, audience targeting, digital experience, and content strategies to grow business outcomes. She enjoys training her teams on marketing strategies internationally.She excels at transforming data into insight and action, while improving processes along the way. Jacqueline is an effective team leader who manages and mentors teams to meet both squad and individual goals. She is passionate about leveraging behavioral science within marketing to drive social good by bettering our lives and world. She believes that a little data can make a big difference in shaping the way we solve problems that really matter.Digital Marketing Expertise:Paid Search (PPC); Search Engine Marketing (SEM)Social Media (Paid & Organic)Search Engine Optimization (SEO)Content MarketingProgrammatic & DisplayUser ExperienceEmail MarketingTools:Google Ads & Bing Ads CertifiedGoogle Analytics CertifiedGoogle Search Ads 360, Marin SoftwareFacebook Ad ManagerLinkedIn Campaign ManagerTwitter AdsSalesforce Commerce Cloud, Salesforce Marketing CloudAdobe Analytics, Adobe Target, Adobe Experience ManagerOracle Eloqua

Jacqueline Fuller's Current Company Details
L.L.Bean

L.L.Bean

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International Ecommerce Leader @ L.L.Bean
Jacqueline Fuller Work Experience Details
  • L.L.Bean
    International Ecommerce Lead
    L.L.Bean Apr 2024 - Present
    Freeport, Maine, Us
  • L.L.Bean
    International Digital Experience
    L.L.Bean Jan 2023 - May 2024
    Freeport, Maine, Us
    Leads the International Digital Experience Team, building exceptional customer experiences across the website and email program that increase loyalty and drive revenue goals, supporting growth in the international businesses.Programs: Salesforce Commerce Cloud, Salesforce Marketing Cloud, Qualtrics
  • L.L.Bean
    Senior Marketing Analyst, International
    L.L.Bean May 2019 - Dec 2022
    Freeport, Maine, Us
    Responsible for growing L.L.Bean’s international markets through omnichannel acquisition and retention strategies, including performance and brand media, affiliate, catalog, email, and site personalization; while applying customer insights to improve shopping experiences.Programs: Facebook Ads Manager, Search Ads 360, Google & Bing Ads, Pinterest Ads, Sprinklr, Google Analytics, Rakuten & Affilate, Qualtrics, SQL
  • Northwestern University - Kellogg School Of Management
    Program Leader
    Northwestern University - Kellogg School Of Management Sep 2020 - Present
    Evanston, Illinois, Us
    Program Leader at Kellogg/Northwestern, educating executives virtually in digital marketing strategies, including: Paid Search, Paid Social, SEO, and Conversion Rate Optimization.
  • Ammonite Digital
    Founder
    Ammonite Digital Jan 2019 - Present
    Develop and leads digital marketing strategies for a diverse range of clients in the retail, financial, agricultural, and healthcare sectors, partnering directly with agencies and brands. Services include paid media management, content strategy, search engine optimization, social media community management, Adobe Target personalization & testing, and media relations.
  • Morningstar
    Senior Marketing Manager: Paid Search & Social
    Morningstar Jan 2017 - Dec 2018
    Chicago, Il, Us
    Led the organization's global Paid Search & Social strategy. Responsible for Paid Search & Social best practices and procedures in goal creation, audience targeting, bid management, tracking and reporting, and testing. Owned standardized operating procedures that all product teams followed in order to organize campaign set up, management, tracking, reporting, testing, and billing.Partnered with teams on developing custom user experiences from the first advertising touch to the landing page experience in order to test optimal end to end experiences.Passionate, data-driven marketer who places the end user at the center of strategy.
  • Morningstar
    Digital Marketing Manager
    Morningstar Mar 2015 - Dec 2016
    Chicago, Il, Us
    Leads the organization’s paid search & social strategy by transforming digital data into insight and action to help people reach their retirement goals. Manages marketing strategies that grow product revenue through marketing tactics, including: Search, Social, Display, Content, and Email.Implements segmentation targeting by using creative messaging and digital experiences to acquire and preserve high quality customers using Adobe Marketing Cloud solutions (Analytics, AEM, and Target)Leads international marketing team relationships with partners in Australia and China to implement holistic digital strategy, while ensuring continual cross-team communication & alignment.Oversees content development and brand storytelling for product campaigns, leading digital concepts from design to execution, partnering with key business stakeholders including creative, tech, PR, and product teams
  • Action Design Network
    National Marketing Lead
    Action Design Network May 2015 - Dec 2018
    Washington, Dc, Us
    National Marketing Lead for the largest behavioral science nonprofit group in the country, driving member growth and mission awareness by building brand voice, digital communities, national conferences, sponsorships, and partnerships.
  • Digitaslbi_Us
    Manager, Search Marketing
    Digitaslbi_Us May 2014 - Mar 2015
    Boston, Massachusetts, Us
    Managed multiple integrated Paid Search & Social programs with a $10MM yearly budget for the second largest national financial banking instituteGrew Paid Search & Social program 81% YOY by exceeding client goals, resulting in incremental client investment to maximize opportunityManaged 4 search analysts supporting them in the successful execution of their digital advertising programs and guiding them through their career goals, resulting in individual promotionsOwned client relationships for both Paid Search & Social programs, acting as the primary client contact for all strategy, performance, and budgetary discussionsLed digital and offline relationships with bi-coastal teams to deliver client media plans, program wrap-ups, and testing opportunities, while ensuring continual cross-channel communication & alignment
  • Digitaslbi_Us
    Sr. Analyst, Search Marketing
    Digitaslbi_Us Dec 2011 - Apr 2014
    Boston, Massachusetts, Us
    Leads Search & Social campaign strategy, planning, reporting, and day-to-day management, while implementing ongoing performance optimizations to meet client Cost Per Unit goalsDesigns and forecasts Search & Social strategies across multiple engines including Google, Yahoo!, Bing, YouTube, Twitter, and LinkedIn, developing test & learn strategies with analytical teams to improve performance and client satisfactionSpecialties: Search Engine Marketing (SEM), Paid Search (PPC), Keyword Research, Copy WritingSearch Engine Optimization (SEO)Client Relationship Management, Vendor & Partner Relationship ManagementProject Management
  • Ironworks Consulting
    Marketing Strategist
    Ironworks Consulting Dec 2009 - Dec 2011
    Glen Allen, Va, Us
    Managed digital marketing strategy which included website content maintenance, Search Engine Optimization, Paid & Organic Search, Social Media, and PR, which drove $3.8MM in revenue in the first year

Jacqueline Fuller Skills

Digital Marketing Email Marketing Integrated Marketing Google Adwords Sem Google Analytics Seo Social Media Digital Strategy Analytics Ppc Web Analytics Online Advertising Marketing Lead Generation Social Media Marketing Crm Mobile Marketing Programmatic Media Buying Adobe Analytics Adobe Marketing Cloud Adobe Experience Manager Search Engine Marketing Pay Per Click Copywriting Strategy And Analysis Search Engine Optimization

Jacqueline Fuller Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
  • Salem State University
    Salem State University
    Advertising

Frequently Asked Questions about Jacqueline Fuller

What company does Jacqueline Fuller work for?

Jacqueline Fuller works for L.l.bean

What is Jacqueline Fuller's role at the current company?

Jacqueline Fuller's current role is International Ecommerce Leader @ L.L.Bean.

What is Jacqueline Fuller's email address?

Jacqueline Fuller's email address is ja****@****ail.com

What is Jacqueline Fuller's direct phone number?

Jacqueline Fuller's direct phone number is +197860*****

What schools did Jacqueline Fuller attend?

Jacqueline Fuller attended Mit Sloan School Of Management, Salem State University.

What are some of Jacqueline Fuller's interests?

Jacqueline Fuller has interest in Environmental Sustainability, Design, Hiking And Exploring The Outdoors, Yoga, Soccer, Rock Climbing, Environment, Education, Behavioral Science And Economics, Community Involvement.

What skills is Jacqueline Fuller known for?

Jacqueline Fuller has skills like Digital Marketing, Email Marketing, Integrated Marketing, Google Adwords, Sem, Google Analytics, Seo, Social Media, Digital Strategy, Analytics, Ppc, Web Analytics.

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