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Jacqueline Fuller is a seasoned digital marketing leader who has a proven track record for running large-scale marketing campaigns that produce measurable and effective business results. With 12 years of experience in digital marketing, she has worked with prominent clients in retail, healthcare, financial, and agricultural sectors to drive their paid search, display, and social media performance. She leverages consumer insights, audience targeting, digital experience, and content strategies to grow business outcomes. She enjoys training her teams on marketing strategies internationally.She excels at transforming data into insight and action, while improving processes along the way. Jacqueline is an effective team leader who manages and mentors teams to meet both squad and individual goals. She is passionate about leveraging behavioral science within marketing to drive social good by bettering our lives and world. She believes that a little data can make a big difference in shaping the way we solve problems that really matter.Digital Marketing Expertise:Paid Search (PPC); Search Engine Marketing (SEM)Social Media (Paid & Organic)Search Engine Optimization (SEO)Content MarketingProgrammatic & DisplayUser ExperienceEmail MarketingTools:Google Ads & Bing Ads CertifiedGoogle Analytics CertifiedGoogle Search Ads 360, Marin SoftwareFacebook Ad ManagerLinkedIn Campaign ManagerTwitter AdsSalesforce Commerce Cloud, Salesforce Marketing CloudAdobe Analytics, Adobe Target, Adobe Experience ManagerOracle Eloqua
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International Ecommerce LeadL.L.Bean Apr 2024 - PresentFreeport, Maine, Us -
International Digital ExperienceL.L.Bean Jan 2023 - May 2024Freeport, Maine, UsLeads the International Digital Experience Team, building exceptional customer experiences across the website and email program that increase loyalty and drive revenue goals, supporting growth in the international businesses.Programs: Salesforce Commerce Cloud, Salesforce Marketing Cloud, Qualtrics -
Senior Marketing Analyst, InternationalL.L.Bean May 2019 - Dec 2022Freeport, Maine, UsResponsible for growing L.L.Bean’s international markets through omnichannel acquisition and retention strategies, including performance and brand media, affiliate, catalog, email, and site personalization; while applying customer insights to improve shopping experiences.Programs: Facebook Ads Manager, Search Ads 360, Google & Bing Ads, Pinterest Ads, Sprinklr, Google Analytics, Rakuten & Affilate, Qualtrics, SQL -
Program LeaderNorthwestern University - Kellogg School Of Management Sep 2020 - PresentEvanston, Illinois, UsProgram Leader at Kellogg/Northwestern, educating executives virtually in digital marketing strategies, including: Paid Search, Paid Social, SEO, and Conversion Rate Optimization. -
FounderAmmonite Digital Jan 2019 - PresentDevelop and leads digital marketing strategies for a diverse range of clients in the retail, financial, agricultural, and healthcare sectors, partnering directly with agencies and brands. Services include paid media management, content strategy, search engine optimization, social media community management, Adobe Target personalization & testing, and media relations.
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Senior Marketing Manager: Paid Search & SocialMorningstar Jan 2017 - Dec 2018Chicago, Il, UsLed the organization's global Paid Search & Social strategy. Responsible for Paid Search & Social best practices and procedures in goal creation, audience targeting, bid management, tracking and reporting, and testing. Owned standardized operating procedures that all product teams followed in order to organize campaign set up, management, tracking, reporting, testing, and billing.Partnered with teams on developing custom user experiences from the first advertising touch to the landing page experience in order to test optimal end to end experiences.Passionate, data-driven marketer who places the end user at the center of strategy. -
Digital Marketing ManagerMorningstar Mar 2015 - Dec 2016Chicago, Il, UsLeads the organization’s paid search & social strategy by transforming digital data into insight and action to help people reach their retirement goals. Manages marketing strategies that grow product revenue through marketing tactics, including: Search, Social, Display, Content, and Email.Implements segmentation targeting by using creative messaging and digital experiences to acquire and preserve high quality customers using Adobe Marketing Cloud solutions (Analytics, AEM, and Target)Leads international marketing team relationships with partners in Australia and China to implement holistic digital strategy, while ensuring continual cross-team communication & alignment.Oversees content development and brand storytelling for product campaigns, leading digital concepts from design to execution, partnering with key business stakeholders including creative, tech, PR, and product teams -
National Marketing LeadAction Design Network May 2015 - Dec 2018Washington, Dc, UsNational Marketing Lead for the largest behavioral science nonprofit group in the country, driving member growth and mission awareness by building brand voice, digital communities, national conferences, sponsorships, and partnerships. -
Manager, Search MarketingDigitaslbi_Us May 2014 - Mar 2015Boston, Massachusetts, UsManaged multiple integrated Paid Search & Social programs with a $10MM yearly budget for the second largest national financial banking instituteGrew Paid Search & Social program 81% YOY by exceeding client goals, resulting in incremental client investment to maximize opportunityManaged 4 search analysts supporting them in the successful execution of their digital advertising programs and guiding them through their career goals, resulting in individual promotionsOwned client relationships for both Paid Search & Social programs, acting as the primary client contact for all strategy, performance, and budgetary discussionsLed digital and offline relationships with bi-coastal teams to deliver client media plans, program wrap-ups, and testing opportunities, while ensuring continual cross-channel communication & alignment -
Sr. Analyst, Search MarketingDigitaslbi_Us Dec 2011 - Apr 2014Boston, Massachusetts, UsLeads Search & Social campaign strategy, planning, reporting, and day-to-day management, while implementing ongoing performance optimizations to meet client Cost Per Unit goalsDesigns and forecasts Search & Social strategies across multiple engines including Google, Yahoo!, Bing, YouTube, Twitter, and LinkedIn, developing test & learn strategies with analytical teams to improve performance and client satisfactionSpecialties: Search Engine Marketing (SEM), Paid Search (PPC), Keyword Research, Copy WritingSearch Engine Optimization (SEO)Client Relationship Management, Vendor & Partner Relationship ManagementProject Management -
Marketing StrategistIronworks Consulting Dec 2009 - Dec 2011Glen Allen, Va, UsManaged digital marketing strategy which included website content maintenance, Search Engine Optimization, Paid & Organic Search, Social Media, and PR, which drove $3.8MM in revenue in the first year
Jacqueline Fuller Skills
Jacqueline Fuller Education Details
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Mit Sloan School Of Management -
Salem State UniversityAdvertising
Frequently Asked Questions about Jacqueline Fuller
What company does Jacqueline Fuller work for?
Jacqueline Fuller works for L.l.bean
What is Jacqueline Fuller's role at the current company?
Jacqueline Fuller's current role is International Ecommerce Leader @ L.L.Bean.
What is Jacqueline Fuller's email address?
Jacqueline Fuller's email address is ja****@****ail.com
What is Jacqueline Fuller's direct phone number?
Jacqueline Fuller's direct phone number is +197860*****
What schools did Jacqueline Fuller attend?
Jacqueline Fuller attended Mit Sloan School Of Management, Salem State University.
What are some of Jacqueline Fuller's interests?
Jacqueline Fuller has interest in Environmental Sustainability, Design, Hiking And Exploring The Outdoors, Yoga, Soccer, Rock Climbing, Environment, Education, Behavioral Science And Economics, Community Involvement.
What skills is Jacqueline Fuller known for?
Jacqueline Fuller has skills like Digital Marketing, Email Marketing, Integrated Marketing, Google Adwords, Sem, Google Analytics, Seo, Social Media, Digital Strategy, Analytics, Ppc, Web Analytics.
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