Jacqueline Graves Email and Phone Number

Marketing leader managing strategic marketing plans that support annual growth plans for healthcare service lines. Responsibilities involve oversight of strategic initiatives to attract, engage and convert leads. Partner with collaborative team leads to implement marketing plans.Sponsorship relationship management with corporate partnerships and development of annual activation planning.

Evaluated and managed sponsorship and advertising activation programs for corporate identity, business positioning, and corporate responsibility, connecting benefits to KPIs aligned to stages in the customer journey. • Traditional and digital media planning and advertising placement for brand awareness. • Managed vendor relationships with sponsorship properties, media partners and production studios.• Produced and launched new cooperative advertising program, including co-branded ad campaigns and interactive workflow for incoming requests; grew program engagement by 60% in two years.• Negotiated sponsorship and advertising contract agreements, ranging from $10K to $4M.• Managed strategic sponsorship activation from planning through execution.• Relationship marketing manager for Corporate Responsibility team supporting efforts promoting Diversity, Equity & Inclusion and Community Investment.• Project management for 5 new digital marketing technology implementations, on-time and on-budget. • Maintained brand identity enhancements and brand compliance.

Developed and managed product and service timelines and workflow for new online and mobile product launches, product development and go-to-market strategy. Successfully managed mergers and acquisition marketing efforts for bank affiliate from an enterprise-level.• Managed creative marketing campaigns with integrated solutions to support business strategies and objectives, including digital, print and social.• Achieved successful channel marketing campaign for financial services M&A, including customer communications and onboarding, signage, legal notifications, e-communications and project planning of new website. Acquisition grew asset size more than 25%.• Member of project planning team responsible for new online and mobile product launch, including product development, testing and identifying customer impact, and go-to market strategy.• Project managed website redesign and implementation of enterprise brand marketing campaign launch.• Member of RFP team who evaluated and onboarded new print fulfillment vendor, and project managed implementation of new online store for enterprise and external partners.

Led marketing efforts to build brand identity, relationship marketing and support growth objectives for B2C and B2B suite of products and services for 8 business units.• Chaired M&A communications committee comprised of corporate executive leaders. Achieved successful customer onboarding resulting in second largest market share for deposits. • Oversaw SEO strategy with 63% increase in website traffic in 18 months.• Managed corporate event marketing for lead generation resulting in multi-million dollars in new sales.• Designed and wrote monthly e-newsletter with A-B test model, resulting in 115% increased open rate.• Created retail advertising campaigns for deposit promotions and media placement for all print, broadcast and out-of-home advertising. Six-week campaign resulted in multi-million dollars in new deposits. • Managed community outreach programs, including CRA requirements, sponsorships and grassroots efforts.• Developed 6 annual reports from concept and copywriting to project management and distribution. • Migrated website to new platform to bring content management in-house and assumed web content manager responsibilities. • Annual budget management with expenditure increased 150% over three years.• Partnered with internal and external auditors on marketing compliance annual reviews.• Increased customer and COI databases by 175%; prospects by 350%.

Developed and executed digital and written communications in partnership with multiple business units to promote brand, and products and services to employees, agents, and customers. • Wrote content for employee e-newsletters, editorials and Intranet. Introduced new internal process for digital communication platform for employees across the enterprise. • Media planning for cooperative advertising campaigns for top performing agency partners.• Wrote and conceptualized award-winning print advertising campaign.• Applied advertising and marketing expertise to various areas of the company, including Westfield Bank, Information Technology, Co-op Advertising, Community Investment and Westfield Insurance Foundation.

A boutique marketing agency that specialized in serving new construction custom home builders across Northeast Ohio. In business through 2008 and closed as a result of the housing market crash.Established and implemented marketing plans for home builders and led creative team for all print and digital marketing campaigns.• Strategic Research Development and Market Analysis• New business development, client service account management, and trained/coached staff

• Increased agent participation in co-op program by 51%• Managed/coached co-op team of employees• Created/developed award-winning co-op manual (BizCom Award 2001)

(Merged with Fahlgren Mortine)Client service, project management, brand building, relationship marketing and strategic planning for various financial services and retail clients.