Jacqueline Hernández (She. Her. Ella.)

Jacqueline Hernández (She. Her. Ella.) Email and Phone Number

CEO and Founder @ New Majority Ready LLC
New York, NY, US
Jacqueline Hernández (She. Her. Ella.)'s Location
New York City Metropolitan Area, United States
Jacqueline Hernández (She. Her. Ella.)'s Contact Details

Jacqueline Hernández (She. Her. Ella.) work email

Jacqueline Hernández (She. Her. Ella.) personal email

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About Jacqueline Hernández (She. Her. Ella.)

Jacqueline Hernández is a business leader, brand builder and multicultural expert. She was named among FORTUNE's Most Powerful Latinas, The Hollywood Reporter's Power 100 Women in Entertainment, and Advertising Age's 100 Most Influential Women in Advertising. Currently she serves as interim Chief Executive Officer and Board Director for MediaCo Holding [NASDAQ: MDIA]. Ms. Hernández is Chief Executive Officer & Founder of New Majority Ready LLC. She previously served as Chief Operating Officer of Telemundo; Chief Marketing Officer, Hispanic Enterprises & Content at NBCUniversal; Publisher, Head of Business Operations, P&L and Revenue at People en Español; and various leadership roles at TIME, CNN and Turner; and she currently serves the Board of Directors of VS&Co [NYSE: VSCO]. As CMO, NBCUniversal Hispanic Enterprises & reporting to the Chairman, Jackie’s multi-platform brand building/business acumen profitably engaged a new generation of consumers, growing US Hispanic audiences for all NBCU business units, exceeding targets for consumer acquisition/revenue growth, & securing double-digit increases with multicultural audiences. Earlier, as COO, NBCUniversal Telemundo Enterprises, Jackie drove explosive growth for a global multi-platform business, achieving double digit YOY growth in broadcast, cable/digital advertising sales; quadrupling operating cash flow and P&L for cable channel & driving audience growth across all platforms.Before, as Publisher, People en Español at Time, Inc., Jackie brought the publication to profitability/operational excellence, growing revenue by double digits. Serving for 1 year as Teen People’s Publisher, she turned around a struggling business into a stable advertising model.She has an MBA from Baruch College, NY, an MA & BA from Tufts University, and earned a Kellogg Executive Education Corporate Governance in the Boardroom certificate.

Jacqueline Hernández (She. Her. Ella.)'s Current Company Details
New Majority Ready LLC

New Majority Ready Llc

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CEO and Founder
New York, NY, US
Employees:
1
Jacqueline Hernández (She. Her. Ella.) Work Experience Details
  • New Majority Ready Llc
    Ceo And Founder
    New Majority Ready Llc
    New York, Ny, Us
  • Victoria'S Secret
    Member, Board Of Directors
    Victoria'S Secret Aug 2021 - Present
    Member, Human Capital/Compensation CommitteeMember, Nom/Governance Committee
  • New Majority Ready Llc
    Ceo & Founder
    New Majority Ready Llc May 2019 - Present
    New York, United States
    Founded strategic marketing and content firm specializing in helping businesses grow with young, diverse consumers. • Advise clients on their multicultural marketing strategy, audience development and/or overall brand positioning. Clients include: GroupM, Interpublic, Netflix, Spectrum Reach, Roar Social, Fuse Media, Lincoln Center for the Performing Arts, American Ballet Theatre, Screenwriter’s Almanac amongst others.
  • Mediaco Holding Inc.
    Board Director And Former Interim Ceo And President
    Mediaco Holding Inc. Apr 2024 - Oct 2024
    New York, United States
    Leading one of the largest multicultural media platforms in America.
  • Estrella Media, Inc.
    Member, Board Of Directors
    Estrella Media, Inc. Dec 2019 - Apr 2024
    Member, Compensation CommitteeMember, Programming Committee
  • Isos Acquisitions
    Member, Board Of Directors
    Isos Acquisitions Dec 2020 - Dec 2021
    New York, New York, United States
  • Redbox Automated Retail, Llc
    Member, Board Of Directors
    Redbox Automated Retail, Llc Sep 2020 - Oct 2021
  • Combate Americas, Llc
    President
    Combate Americas, Llc Apr 2017 - Apr 2019
    New York City
    Grew business into the leading Hispanic MMA Sports Franchise. Tripled revenues in 1st year and audience reach by 20x, growing multiplatform distribution globally and bilingually. • P&L Oversight• Secured multiyear global distribution deals with: Univision, Televisa, ESPN Latam, GOL, Facebook and Twitter. • Created and launched in-house content studio to develop lifestyle programming which was successfully sold and distributed to partners like Cricket Wireless and Facebook Watch.
  • Nbcuniversal Media, Llc
    Chief Marketing Officer, Hispanic Enterprises & Content
    Nbcuniversal Media, Llc May 2014 - Mar 2017
    New York City
    Profitably engaged a new generation of consumers by transforming marketing strategies. Grew U.S. Hispanic audiences for NBCU business units (Broadcast, Cable, Digital: Entertainment, News, Sports, Film, and Theme Parks) by cultivating partnerships, and designing and leading initiatives. • Secured double-digit increases in mainstream multicultural audiences through content and marketing strategies focused on the distinct behaviors of digital natives.• Attained record-breaking audience growth for Telemundo broadcast network• Spearheaded NBCU's Generation M: Multicultural, Millennial, Mobile strategy driving audience and revenue growth across multi-platform, content and marketing platforms.• Oversaw the Hispanic marketing function for NBCUniversal Telemundo Enterprise's division to grow US Hispanic audiences for all business units: Broadcast, Cable, Digital Entertainment, News, Sports, Film, and Theme Parks. Provide thought leadership for marketing to changing US demographics. • Exceeded annual year-over-year goals for consumer acquisition and revenue growth.
  • Telemundo Media
    Chief Operating Officer
    Telemundo Media May 2008 - May 2014
    Drove explosive growth for a global multi-platform business, taking a #2 Challenger Brand to #1. • Led all advertising sales revenue: Telemundo national broadcast network local stations & digital. • Held P&L responsibility for cable channel mun2; led a 600-member team of key operating functions: ad sales, distribution revenues, digital product development, distribution/affiliates, brand consumer marketing and consumer insights. • Achieved double-digit YOY growth in broadcast, cable, and digital advertising sales; quadrupled operating cash flow and P&L for cable channel; and drove consistent audience growth across all platforms during tenure by repositioning Telemundo brand and overhauling programming strategy, sharpening visibility into millennial consumer target.• Led the networks strategic Rebrand. • Leadership team responsible for acquiring FIFA World Cup rights for NBCU Telemundo Enterprises.
  • People En Español
    Publisher
    People En Español Mar 2004 - Apr 2008
    Greater New York City Area
    Brought publication to profitability and operational excellence; grew revenue by double digits every year. Led 90-member organization in all core functions (advertising sales, audience development, marketing, custom content, web development, and business operations).• Oversaw the P&L, company strategy, vision and business operations.• Enhanced consumer and advertiser experience by developing and implementing a multi-year business plan.
  • Teen People Magazine
    Publisher
    Teen People Magazine Jan 2006 - Feb 2007
    2006
    While overseeing People en Espanol, Hernández was also asked to run Teen People magazine for an interim period of 1 year. During this time she was able to immediately grow advertising revenue and the improve the magazine's operating cash flow.
  • Turner (Turner Broadcasting System, Inc)
    Vice President Integrated Marketing & Global Sales Sponsorships
    Turner (Turner Broadcasting System, Inc) 2002 - Feb 2004
    Turner International: Cnn International, Tnt Latin America, Cartoon Network
    Ran Turner’s international digital businesses for CNN, TNT and Cartoon Network brands. Oversaw revenue strategy and global product development. Drove advertising revenues and strategic partnerships with local/regional leading news brands. In 2002 role was expanded to include oversight of all integrated sponsorship revenue opportunities with television.Created major 360 degree platforms and successfully brought them to market securing leading advertiser sponsorships with partners including, IBM, MasterCard, Pepsi and Accenture.
  • Turner Broadcasting
    Vice President, Interactive Digital Sales, Turner International
    Turner Broadcasting 1999 - 2002
    Nyc
    Oversaw Turner's digital strategy for all of international websites (CNN, TNT, Cartoon Network). Oversaw international digital advertising revenues and worked closely across regions and with the brand leaders to create integrated TV/Web advertising opportunities to take to market.
  • Time Magazine
    Director, International Marketing/Latin America
    Time Magazine 1995 - 2000
    Nyc
    Ran all international marketing for TIME Magazine's global operations and magazines: TIME Atlantic, Asia, and Latin America. Worked closely with regional presidents to develop global sales and marketing strategy and develop a global positioning for multinational advertisers.

Jacqueline Hernández (She. Her. Ella.) Education Details

Frequently Asked Questions about Jacqueline Hernández (She. Her. Ella.)

What company does Jacqueline Hernández (She. Her. Ella.) work for?

Jacqueline Hernández (She. Her. Ella.) works for New Majority Ready Llc

What is Jacqueline Hernández (She. Her. Ella.)'s role at the current company?

Jacqueline Hernández (She. Her. Ella.)'s current role is CEO and Founder.

What is Jacqueline Hernández (She. Her. Ella.)'s email address?

Jacqueline Hernández (She. Her. Ella.)'s email address is ja****@****uni.com

What is Jacqueline Hernández (She. Her. Ella.)'s direct phone number?

Jacqueline Hernández (She. Her. Ella.)'s direct phone number is +121266*****

What schools did Jacqueline Hernández (She. Her. Ella.) attend?

Jacqueline Hernández (She. Her. Ella.) attended Tufts University, Baruch College.

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