Jacqueline Hernández (She. Her. Ella.) Email & Phone Number

New York, NY, US

Member, Human Capital/Compensation CommitteeMember, Nom/Governance Committee

New York, United States

• Founded strategic marketing and content firm specializing in helping businesses grow with young, diverse consumers.
• Advise clients on their multicultural marketing strategy, audience development and/or overall brand positioning. Clients include: GroupM, Interpublic, Netflix, Spectrum Reach, Roar Social, Fuse Media, Lincoln Center.

New York, United States

Leading one of the largest multicultural media platforms in America.

Member, Compensation CommitteeMember, Programming Committee

New York, New York, United States

New York City

• Grew business into the leading Hispanic MMA Sports Franchise. Tripled revenues in 1st year and audience reach by 20x, growing multiplatform distribution globally and bilingually.
• P&L Oversight
• Secured multiyear global distribution deals with: Univision, Televisa, ESPN Latam, GOL, Facebook and Twitter.
• Created and launched in-house content studio to develop lifestyle programming which was successfully sold and distributed to partners like Cricket Wireless and Facebook Watch.

New York City

• Profitably engaged a new generation of consumers by transforming marketing strategies. Grew U.S. Hispanic audiences for NBCU business units (Broadcast, Cable, Digital: Entertainment, News, Sports, Film, and Theme.
• Secured double-digit increases in mainstream multicultural audiences through content and marketing strategies focused on the distinct behaviors of digital natives.
• Attained record-breaking audience growth for Telemundo broadcast network
• Spearheaded NBCU's Generation M: Multicultural, Millennial, Mobile strategy driving audience and revenue growth across multi-platform, content and marketing platforms.
• Oversaw the Hispanic marketing function for NBCUniversal Telemundo Enterprise's division to grow US Hispanic audiences for all business units: Broadcast, Cable, Digital Entertainment, News, Sports, Film, and Theme.
• Exceeded annual year-over-year goals for consumer acquisition and revenue growth.

• Drove explosive growth for a global multi-platform business, taking a #2 Challenger Brand to #1.
• Led all advertising sales revenue: Telemundo national broadcast network local stations & digital.
• Held P&L responsibility for cable channel mun2; led a 600-member team of key operating functions: ad sales, distribution revenues, digital product development, distribution/affiliates, brand consumer marketing and.
• Achieved double-digit YOY growth in broadcast, cable, and digital advertising sales; quadrupled operating cash flow and P&L for cable channel; and drove consistent audience growth across all platforms during tenure by.
• Led the networks strategic Rebrand.
• Leadership team responsible for acquiring FIFA World Cup rights for NBCU Telemundo Enterprises.

Greater New York City Area

• Brought publication to profitability and operational excellence; grew revenue by double digits every year. Led 90-member organization in all core functions (advertising sales, audience development, marketing, custom.
• Oversaw the P&L, company strategy, vision and business operations.
• Enhanced consumer and advertiser experience by developing and implementing a multi-year business plan.

2006

While overseeing People en Espanol, Hernández was also asked to run Teen People magazine for an interim period of 1 year. During this time she was able to immediately grow advertising revenue and the improve the magazine's operating cash flow.

Turner International: CNN International, TNT Latin America, Cartoon Network

Ran Turner’s international digital businesses for CNN, TNT and Cartoon Network brands. Oversaw revenue strategy and global product development. Drove advertising revenues and strategic partnerships with local/regional leading news brands. In 2002 role was expanded to include oversight of all integrated sponsorship revenue opportunities with.

NYC

Oversaw Turner's digital strategy for all of international websites (CNN, TNT, Cartoon Network). Oversaw international digital advertising revenues and worked closely across regions and with the brand leaders to create integrated TV/Web advertising opportunities to take to market.

NYC

Ran all international marketing for TIME Magazine's global operations and magazines: TIME Atlantic, Asia, and Latin America. Worked closely with regional presidents to develop global sales and marketing strategy and develop a global positioning for multinational advertisers.

Ba, English Literature/Art History

Master Of Business Administration (Mba), Business Administration And Management, General