Jacqueline Visser Email & Phone Number

•Manages all aspects of social media presence including creating all content, consistently scheduling all content, and analyzing social media performance.•Increased website clicks by 7%, increased 50 likes per photo, increased followers by 5%, and increased profile visits by 5%.• Creates engaging content for text-vites and email marketing campaigns to promote sales and events.•Responsible for making decisions related to stocking, pricing and presenting goods in store. •Analyze sales and inventory data to determine consumer preferences and to assist the owner in deciding which items to put on sale.•Plan product displays that will attract the attention of the customers and entice them to buy products.

San Juan Capistrano, California

• Generates revenue and conducts administrative procedures.• Supports and drives all events to generate revenue for program costs, horse care, and rider financial aid.• Regularly corresponds with vendors, staff, committee members, and volunteers to delegate event responsibilities to ensure the event effectively operates and is successful.• Regularly utilizes Sales Force, Raiser’s Edge, Auction tracker, and Microsoft Office for administrative procedures.• Inputs event auction donations, clients, volunteers, and committee member information into Sales Force, Raiser’s Edge, and Auction Tracker to generate thank you letters and organize event reports.• Runs reports and agendas for development meetings to review annual campaign profits and planning.• Assists with social media outreach, content, and planning.• Helped raise over $160,000 for our annual Drive To Ride campaign and $50,000 for the Ladies Night Out Event. • Personally Raised $1,500 for the Drive To Ride campaign and $1,200 for the Ladies Night Out event.• Assists with answering phones and fielding program, event, scheduling, and donor requests.

Newport Beach, California

• Efficiently problem solved and followed up to promote dependability and trust with sales team, management, and executive team. • Provided a strong leadership presence, and effectively delegated to increase productivity.• Collaborated with public relations team on event details including merchandise selection, visuals, RSVPs, seating arrangement, and customer gifts.• Created engaging content with compelling language and quality images for text-vites and email marketing campaigns to promote department events.• Utilized the Neiman Marcus iSell app to manage customer contact, purchase history, sales numbers, marketing directives, and visual signage requirements.• Completed the buys for top vendors in the fine apparel department, such as Chanel, Brunello Cucinelli, Akris, and Escada.• Ensured that all customers receive excellent service and quality merchandise. • Styled the top-spending customer for the Christian Dior Resort 2017 Fashion Show in Los Angeles and Cannes Film Festival 2017.

San Marcos, California

• Head instructor at a World and National ranked Arabian Show Horse facility with over 100 horses.• Responsible for ensuring overall health of both program horses and riders.• Conducted various lessons such as lunge lessons, private, group, and pattern lessons.• Educated riders on proper form, ring etiquette, sportsmanship, and showmanship. • Traveled to rider’s homes to privately coach them after school hours.• Riders went on to be World and National titled in October and November 2015.

Louisville, Kentucky

• Managed social media platforms and e-commerce sites from conception to execution.• Managed ADASA.com website inventory, produced innovative images, and imputed inventory descriptions into Microsoft Excel sheets.• Weekly Strategic planning with owners to coordinate social media and email marketing content with local events in mind.• Launched and maintained original content for social media platforms, such as Facebook, Instagram, Twitter, and Pinterest.• Created engaging online content that enticed customers and increased online and in-store sales.• Styled countless clients for both the Kentucky Derby and local horse racing events.

Louisville, Kentucky Area

• Managed and produced original content for social media accounts, e-marketing, and print copy.• Produced original and on-brand content with eye catching images and compelling language.• Strategically planned content development and delivery to increase brand awareness.• Increased fashion and lifestyle advertisement sales by 95%.• Worked with international and cross-functional teams, including design, marketing, and sales teams to ensure deadlines were met.• Produced clear and concise copy, and delivered a consistent on-brand voice. • Created a Kentucky Derby Fashion article that was featured in an international magazine.

Emphasis in Communications and Media Analysis

St. Louis, Missouri

• Writer for the oldest and longest running show horse magazine in the United States.• Produced reliable content that engaged readers and advertisers.• Revised, edited, and proofread content as needed or directed by clients.• Produced creative and impactful article featuring the industry’s top competitors and professionals.• Created catchy headlines, sub-headlines, and photo captions.• Designed aesthetically pleasing layouts for articles and advertisements published.• Distributed magazines at event venues to engage with current and potential clients.