Jacqueline Choi Email & Phone Number

New York, Ny, Us

I managed the global creative team for Editions de Parfums Frédéric Malle, reporting directly to the visionary brand founder and Creative Director Frédéric Malle. My day-to-day involved overseeing projects ranging from new product launches to editorial and brand-building assets, while optimizing the creative processes and communication between cross-disciplinary teams on the global and regional level. I'm especially proud of spearheading our brand's 20-year anniversary campaign development and leading our team through the brand's launch in China in 2020.

New York, Ny, Us

Brands: Michael Kors Beauty, Tory Burch Beauty, and Aramis• Acted as day-to-day liaison with cross-functional internal teams and external licensor teams to develop 360 marketing campaigns, product packaging and design, and visual merchandising assets.• Spearheaded revamp of the creative operations process with input from cross-disciplinary teams: defined clear workflow from brief to delivery, optimized project tracker, and templatized finance tracker.• Built and strengthened relationships with external vendors, including production studios, talent agencies, creative agencies, and packaging designers to develop industry-leading advertising content.

New York, Ny, Us

Brands: Amway/Artistry, Elizabeth Arden, and Nine West• Oversaw global projects for new launches and seasonal campaigns on Artistry, Amway’s premium beauty brand.• Led Elizabeth Arden account for Christina Aguilera fragrances’ 10th anniversary global product launch campaign.• Managed development of Nine West’s global campaigns, web/social shoots, and brand equity projects.• Account Lead for Nine West’s social community management and communication with social analytics platforms.• Worked with Chief Digital Officer and Digital Strategist in the development and implementation of Nine West’s brand strategy and digital content strategy for unified multi-channel campaigns, digital activations, and evergreen content.

New York, Ny, Us

• Served as primary point of contact for day-to-day operations on Colgate-Palmolive’s North America account.• Led full IMC projects from ideation to execution across channels including TV, print, digital, social, OOH, and retail.• Drove brand affinity and market share growth by launching Colgate’s most integrated marketing campaign to-date in collaboration with beauty influencers (5% market share growth; showcased for best-in-class partnership at annual YouTube Brandcast).• Enhanced brand identity and consistency in brand aesthetic and messaging by managing the development of a $1M+ branding project, impacting all marketing communication touchpoints globally.• Optimized brand’s positioning by developing quarterly and annual global competitive reports.

New York, Ny, Us

• Launched Colgate’s newest toothbrush innovation product in the US market (5% share growth) with subsequent roll-outs in South Pacific and European markets across platforms including TV, print, digital, retail, and PR.• Worked directly with Global Strategy Director to analyze competitors’ strategy, develop global competitive reviews and business reports, and proactively manage client expectations and communicate risks to optimize brand positioning.• Aided development of $1M+ branding project, which affected all marketing communication touchpoints globally, by helping brief outsourced partners, supplying brand data, and managing budget and production requirements.• Oversaw progress of 45+ projects for oral care brands across all major IMC platforms for key markets in North America, Latin America, Europe, Africa Eurasia, Asia, and South Pacific regions.

Boston, Massachusetts, Us

• Worked on Bristol-Myers Squibb oncology brand SPRYCEL during the complete repositioning of communication on websites, digital banners, and SEM/SEO to reflect the change from second-line to first-line indication treatment. • Collaborated with the senior management team of American Express account to create and present analysis of best-in-class customer loyalty programs and social media use.

• Created comparison analysis with 12 data points of top ten Executive MBA programs.• Analyzed Executive MBA data, and selected audience appropriate content for class facebook.• Distributed collateral and promotional materials at recruitment event and via online requests.• Developed custom mail merges for direct response communications to applicant referrals.

Atlanta, Ga, Us

• Provided individualized advising to approximately 18 freshmen by assisting them with direct enrollment during Orientation, connecting them to campus resources, and supporting them as needed throughout the semester• Assisted 4-6 faculty advisers with pre-registration counseling and advising.

• Advertised for “Konnect 2010,” an international networking event with representatives from 20 major Korean corporations and top tier U.S. universities.• Coordinated with Konnect Sales Committee to publicize to over 20 top tier U.S. universities.• Collaborated with Konnect Company Recruitment Committee to create and design logo, flyer, information packet, and video advertisement using Adobe Photoshop and Film Cut Pro.

Bachelor’S Degree, Business (Marketing, Consulting)

International Transient Studies Program

High School Diploma