Led the development of Liquid Opportunities Inc.’s first Spirit-BasedRTD - Midnight Lion.Created and executed brand strategies to amplify recognition andvalue.Utilized CRM, Google Analytics, and SEO to identify marketexpansion opportunities.Managed monthly product planning and demand to optimizeinventory levels for several Spirit-Based brand portfolios.Directed cross-functional teams in product innovation and lifecyclemanagement, aligning with consumer trends and brand objectives.Implemented trade marketing and consumer campaigns to boostbrand visibility and sales.Established collaborative partnerships with brand owners to ensuremutual success.Ensured adherence to TTB (Alcohol and Tobacco Tax and TradeBureau) regulatory standards in the alcohol industry.

Conducted market research to understand KPIs, emerging trends,and consumer preferences, guiding brand direction and expansion.Designed investor presentations, securing financial backing fornew brand introductions and market penetration.Analyzed brand performance metrics for revenue and ROI,informing strategic marketing decisions.Collaborated with cross-functional teams and partners to maintainstrategic alignment and deliver effective brand messaging.Adjusted strategies based on market insights to keep the brand inline with industry standards.

Provided comprehensive administrative support to two of Coach’s VPs of bothNorth America Retail and Outlet Buying division through strategiccommunication, dynamic calendar management, advanced travel logistics, andprecise expense tracking.Led pivotal Product Development Team initiatives, including Proto-reviews andLine Opening meetings, with a focus on global team coordination and impactfulpresentation support.Orchestrated high-level meetings and organizational events, from developingdetailed agendas and securing top-tier speakers to managing logistics, ensuringseamless execution and maximum engagement.Collaborated effectively with internal and external stakeholders, including theFinance team for budget management and adherence to fiscal policies, andplayed a key role in special projects.

Provided top-tier administrative support to Managing Directors andPartners in a a fast-paced client service environment, demonstratingexceptional adaptability and efficiency in managing complex business needs.Expertly managed and optimized senior executives’ calendars, aligning withbusiness priorities to facilitate strategic planning and effective timemanagement.Orchestrated and coordinated high-level client and internal meetings, aswell as corporate events ensuring meticulous logistical planning andexecution for enhanced business collaboration.Streamlined end-to-end travel arrangements for executives, including flightand hotel bookings, ground transportation, and itinerary management, toensure smooth and efficient travel experiences.Efficiently handled timesheets and expense reporting with precision andtimeliness, while actively supporting internal managerial commitmentsacross practice areas, leadership committees, and recruitment to theorganization’s strategic goals.

Deliver essential support to various team members, ensuring consultantsare well prepared with the resources needed for delivering superior clientservice with efficiency and precision.Serve as a critical liaison between clients and internal BCG stakeholders,fostering effective communication and collaboration to boost clientsatisfaction and operational effectiveness.Provide comprehensive assistance to the case team, adeptly supportingproject leaders, principals, partners, and managing directors in thesuccessful execution of strategic initiatives.Efficiently coordinate and schedule internal and external meetings,demonstrating advanced organizational skills and an acute understandingof business priorities.Plan and implement both onsite and offsite events for team members andclients, creating dynamic and collaborative environments, while alsomanaging administrative tasks including timesheets and expensesubmissions, and travel arrangements.

Expertly addressed and resolved customer concerns, encompassing a widerange of issues such as receipt discrepancies, billing queries, shippingclaims, and tracking inquiries, thereby enhancing customer satisfaction andmaintaining service excellence.Process customer transactions with precision, including exchanges, credits,and both web-based and manual orders, utilizing Great Plains software toensure accuracy and efficiency in order fulfillment.Diligently monitor and track order shortages and manage complaint forms,providing timely updates on the tracking number report for custom jerseyorders to ensure customer expectations are met and exceeded.Conduct thorough verifications to ensure that the void batch report iscomplete alignment with the void spreadsheet report, maintaining theintegrity and accuracy of financial records.Perform a variety of essential administrative duties, including efficientprocessing of mail, systematic filing, and other clerical tasks, contributingto the smooth operation of business processes.

. Contributed content to the BuzzFeed community. Promoted Work: (https://www.facebook.com/BFF/?ref=br_tf) . Promoted content across all social media and other paid platforms. Developed and edited various media including: video, audio, and graphics

- Goal Keeper for the University of the Pacific’s Women’sSoccer Team. Effectively communicated with a diverse group of athletes, coaches and game officials.. Exhibited excellent teamwork and a strong work ethic by promoting camaraderie.. Managed time effectively while traveling for games, attending practice and going to classes.. Attended all practices, meetings and workouts on time.. Trained for 20-30hours per week competitions