Jackfruit Marketing is a boutique consultancy, project management and training company, offering marketing expertise in the international education industry. We specialise in recruitment and retention strategies through the use of online and offline marketing techniques, social media, alumni, agency partners, product development, as well as competitive analysis and research. I also offer training sessions, interactive workshops and masterclasses to aid professional development (either one-on-one or for groups), and I am a regular plenary speaker, presenter, and panelist at various global events. In the last few years, I've given over 70 talks on 4 continents for audiences ranging in size from 15 to 1,500 people.Some of Jackfruit Marketing's specialties include:- marketing strategies, channels, techniques, messaging, and campaigns- international recruitment, retention, and growth strategies (via new partners, products, channels, markets)- content marketing (user-generated content, co-created content, owned content, blogs, vlogs, storytelling, content planning, aligning content with the sales funnel and the student journey, etc.)- content audits (to discover, assess, and analyse all content and provide recommendations for improvements and content extensions)- website and microsite check-ups, enhancements, (re)launches- video marketing - brand management and brand positioning- alumni marketing and recruitment - creating buyer personas for prospective students and their parents, crafting and tailoring marketing strategies and messages towards each persona, being mindful of their stage in the decision-making process- social media management and tracking/analysis- new technologies (live streaming, virtual tours, virtual reality, apps)- industry trends, research, reports- content writing, proofreading and editing

Transformative Marketing Solutions Ltd. controls Jackfruit Marketing and FruitFame.com.Jackfruit Marketing is a consultancy, project management, and training company offering marketing expertise in the international education industry. FruitFame.com is a unique platform that enables international education professionals to showcase success stories that move the needle in marketing, branding, recruitment, enrollment and retention.