Jacqueline Perry Email and Phone Number

At ATTYX, I lead the marketing team to drive growth, improve performance, and expand the company’s presence in the competitive home services industry. My focus is on delivering measurable results through strategic planning, data-driven decision-making, and effective team leadership.Key Responsibilities and Achievements:- Brand Repositioning: Overseeing a company-wide rebrand to transition ATTYX from a solar provider to a multi-service home solutions company, creating a customer-focused identity.- Market Expansion: Driving go-to-market strategies for new geographic markets, tailoring campaigns to local audiences to boost engagement and adoption.- Data-Driven Performance: Building and managing a full-stack data infrastructure to enable real-time marketing performance tracking and aligning KPIs with long-term goals.- Lead Optimization: Shifting focus from lead volume to lead quality, optimizing the sales funnel to reduce costs while maintaining or improving conversion rates.- Channel Diversification: Expanding acquisition strategies across multiple platforms to balance budgets and achieve strong returns across channels.- SEO & Content Strategy: Leading initiatives to grow organic traffic, improve search rankings, and build long-term brand visibility through high-value content.- Reputation Management: Collaborating with customer success teams to reduce negative feedback, enhance service quality, and increase positive customer engagement.These efforts strengthen ATTYX's market position, improve marketing efficiency, and build a foundation for sustainable growth.

Managed the paid search performance marketing program. Driving strategic initiatives to hit performance targets and sales goals. Hitting all-time records for subscriber growth and cost per acquisition within the paid search channel. Worked cross-functionally with analytics, CRO, creative, and sales teams to optimize the customer journey and hit KPIs.

- Explored new performance marketing channels and new affiliate partnerships.- Managed partnership email marketing campaigns for new customer acquisition growth and audience exploration.- Helped lead the influencer and brand ambassador program. Recruiting and onboarding new influencers for our brand and channel- Structured and managed partnership contracts and payments.

- Managed Paid Display, Social, and Branded Search marketing campaigns. Including Google Ads, Facebook Ads Manager, Bing, and Yahoo.- Launched and created our display marketing channel through the Google Display Network. Optimizing toward a low cost per acquisition and high growth targets.- Explored new channels and platforms to drive net new installs and leads for the business. Launching full funnel marketing campaigns with new landing pages, tracking, creative, and digital strategies.

- Managed Paid Social Marketing Channels including Facebook, Instagram, and Pinterest. Driving leads and sales through Demand Gen and Direct Response Campaigns.- Collaborated with our Operations and Analytics to optimize landing pages and test new CRO strategies.- Worked with Sales Leadership to increase conversion and drive lower cost conversions for the Inside Sales Team

• Conducted market and product research – helping to define target markets and recommend new business development opportunities • Reported my quantitative research and market data to senior managers and business partners – facilitating product development and go-to-marketing strategies• Organized user experience research on a new direct to consumer product, helping to improve the product specifications for our target markets• Supported project management teams by developing and improving marketing strategies for new products and services

• Developed the company’s web pages through the use of Word Press and HTML, while analyzing marketing and website data to better improve our digital presence• Coordinated and distributed weekly e-mails and advertisements to over 80,000 Working RE Magazine subscribers, through the use of Microsoft Expressions and Constant Contact • Assisted with the management and automation of the company’s online marketing campaigns, social media accounts, and purchasing processes