Founder of freelance design studio working across womenswear garment and print design. Working with various clients including brands and suppliers.• Collaborating with brands on projects including designing collections and working in to specific customer briefs.• Collaborating with diverse suppliers across jersey and wovens working with brands such as Massimo Dutti, Rag & Bone and Self Portrait. China, Bangladesh and India factories.• Designing seasonal collections covering key trends, silhouette, fabric, print and colour.• Trend forecasting and research.• Constructing mood and storyboards to set direction for the season.• Driving product development from initial sketch stage and CAD presentations through to compiling impeccable tech packs to return beautiful samples.• Trade shows including Premiere Vision and Texworld Paris.

British heritage high street brand. Worked as Senior Designer for the dresses and jumpsuits department managing a team of 3 designers.• Collaborated within the design team to realize the Creative Director’s vision for the label constructing seasonal trend packs for womenswear adhering to the brand’s DNA.• Drove design direction each season for the dresses category ensuring a balanced range covering key trends, silhouette, fabric, colour and print.• Designed and briefed detailed CAD and tech packs for sampling. • Presented collections, ideas and design direction to high levels of management within the brand.• Collaborated with internal teams: buying, merchandising, patternmakers, sample room, production and fabric sourcing.• Worked alongside buying and merchandising to range build the dresses collection. Elevated the department from bottom third to top performing category for womenswear (8 departments),• Led initial fit sessions.• Designed capsule collections for press and diffusion lines.• Worked with in-house production and external suppliers (longlead and shortlead) in the UK, Europe, India and China including travel for design meetings, product development and sourcing.

Supplier to international brands based out of Bangladesh. Worked as freelance Senior Designer and directed creative whilst launching their debut womenswear collection.• Established womenswear collection designing 200 options per season. Ensured a balanced creative and commercial range.• Creative direction for the company across womenswear jersey and wovens.• Trend forecasting and research.• Designed in to brand briefs for clients in the UK, Europe, USA, Canada and Australia.• Responsible for sampling process, fits and tech packs.• Liaison with the sourcing and commercial office and sample room in Bangladesh including travel to Dhaka for factory visits and design meetings.• Fabric sourcing and trade shows including Premiere Vision and Texworld Paris.

Jersey womenswear supplier for European and UK brands.• Head designer on 2 leading accounts. Grew account from initial stages to covering 5 departments: casual tops, formal tops, sweats, dresses and bottoms.• Designed seasonal in-house collection as well as specific customer briefs.• Managed Assistant Designers. • Travel to Turkey and Europe for client meetings, design development fabric sourcing, inspiration and trade shows.

Shape and Print Designer - Ladieswear, Menswear and Childrenswear. Jersey womenswear supplier for European and UK brands.• Responsible for trend research, palettes, design samples and strike offs.• Produced detailed CAD and tech packs for both garments and prints.• Liaison with clients. Presented trend and concept to buyers to ascertain design direction and product development.• Travel to Turkey for design meetings and sourcing.

‘Childrenswear, tween and menswear fashion supplier. Accounts with retailers comparable with BHS in the UK’-Reported to senior designers and attended buyer presentations to ascertain the direction for the season-Responsible for a large account for my client which included designing all over prints, woven badges & appliqué/ embroideries. These ranges were extremely successful in store and featured in my client’s seasonal catalogue-Trend research, competitor and market analysis including regular store visits-Created mood boards, trend boards and seasonal colour palettes using Illustrator and Photoshop-Created detailed style drawings using Illustrator listing all fabric, trims and accessories-Created and edited print artwork and graphics-Initial sample and pre production fit meetings. Wrote and sent all QC comments to factories-Strike off, lab dips, trim and fabric approvals-Entered all orders in bespoke system-Organized and distributed samples for advertising and promotional purposes-Critical Path. Tracked and chased approval process using Excel ensuring all deadlines were met

'Luxury women's fashion label'-Initial sample fittings-Copying patterns-Cutting and sewing samples-Design studio organization-Attended meetings with makers and suppliers-Prepared accessory packs

‘Luxury fashion label specializing in quirky and irreverent designs using the highest quality printed and knit fabrics for womenswear, menswear and accessories. Stocked worldwide including Harvey Nichols in the UK’-Responsible for creating programs for Mercedes Benz Fashion Week Australia-Pattern making -Cutting and sewing samples-Design studio organization-Liaison with makers-Fashion week assistance, included dressing models during the show