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I am joining the Vegetable Seeds organization as the EMEA APAC Digital Marketing Communications Lead based in the Netherlands. In my role, I will lead the strategic direction and execution of digital communication to our customers, consumers and key stakeholders, focusing on the amazing things we do within Vegetable Seeds, including our sustainability efforts. I am looking forward to learning about a new business division but more so building new relationships and creative problem solving beyond the farm. #Vegetables #IYFV #Sustainability #Veggies #VegSeeds #Seminis #DeRuiter #Carbon #Biodiversity #water #Nutrients

The Public Affairs & Sustainability team is a key resource in helping manage issues, engaging with key stakeholders, navigating the political environment, and meeting sustainability commitments. We are positively shaping and driving business growth by protecting our license to operate, securing market access for innovation and driving our sustainability strategy.In this role, I will build and ensure consistent messaging and develop an engagement strategy by partnering with key stakeholders in order to reach business and industry objectives while contributing to an environment where we live, work and play. I work across all Environmental Science business segments: Vegetation Management, Forestry, Range & Pasture, Golf, Turf and Ornamentals, Public Health & Food Security including Small Holder Farmers.Current Projects include : Bayer Carbon Initiative Catalyst Fund Project: developing a digital solution and new business model to help customers verify, quantify and monetize their sequestered carbon assets and other regenerative practices.  Directing Raise the Bar at Environmental Science: cross functional workshops to identify sustainability performance indicators (SPIs) to develop a sustainability roadmap, scorecard, narrative and timeline which aligns with Crop Science sustainability goals and Bayer’s Better Life values. Launched GROW|WiSE Lyon to fuel Bayer’s competitive advantage through an accountable and inclusive culture that champions the growth and achievement of women globally.

Directing overall brand & communication strategy and execution of the North America Acceleron portfolio, including NemaStrike™ Technology. Key responsibilities include people management, delivering effective brand messaging across regions, executing product launches, partnering to provide integrated solutions, budget management, and delivering on business goals all within a transparent, inclusive environment.▪ Identified >$200M value proposition to LRP with data availability. Initiated & team lead on portfolio data management within PTP.▪ Designed & implemented new brand architecture and product rebranding strategy for US which in turn was executed with the global teams.▪ Leading transfer of best management practices with global teams▪ Product launches – NemaStrike Technology, BioRise™ 2 Corn Offering, Enhanced Disease Control, JumpStart XL.

As the North America Marketing Communications Manager, I am responsible for development and execution of our brand and communication strategy in our Seed Applied Solutions and Crop Protection businesses covering Monsanto BioAg, Acceleron Seed Applied Solutions, NemaStrike Technology, Roundup and our selective herbicide portfolio. I work very closely with our sales team, Technology Development, marketing, legal and regulatory teams to drive brand and product awareness, differentiated brand positioning and communication strategy. Most recently, I developed the creative and tactical launch plan for NemaStrike™ Technology in the U.S. and will be executing soon in Canada. Metrics within the first two weeks of launching the NemaStrike Technology media plan:♣ >230,000 views of NemaStrike Technology commercial ♣ Half of the overall acceleronsas.com traffic touched the NemaStrike page, with both Organic and Referral traffic showing impressive consumption rates of over 40%, an increase of 28%.♣ Launched new ad copy driving to the NemaStrike Technology landing page increasing site traffic by 20%♣ Our branded digital media “ACC NemaStrike” ad group garnered an impressive 17.34% click-through rate (CTR) and accounted for close to 10% of the overall clicks to our site with success coming from paid search, display, and native placementsAdditional projects include: Global Roundup rebranding, NA: Launch of proprietary nematicide to be branded NemaStrike™ Technology, US: Launch Selective Chemistry product, Mexico, Europe: Acceleron® Seed Applied Solutions launch. I have been successful in this role as an influencer to gain alignment between stakeholders, which is vital to success in my role and the business. This role has given me opportunities to show my leadership, decision making abilities, enhance my marketing knowledge, and be influential in global markets. Long term, I hope to parlay my marketing and agriculture skills into an international career.

In this role, I will be responsible for development and execution of our brand and communication strategy in our BioAg business. I will work very closely with our sales team, TD and regulatory teams to drive brand and product awareness, differentiated brand positioning and communication strategy. I will also work with our Monsanto seed, trait and chemistry Marketing Managers to ensure that our Monsanto BioAg strategies and initiatives are coordinated and integrated across all our Monsanto businesses.

The Technical Agronomist role is vital in the achievement of brand direction and execution of the business plan. As the TA for the national brands, I strive to keep the sales force updated on information crucial to expanding their business by presenting on current agronomic issues, products, skills, and other training needs. I create and promote brand awareness by creating customized “one–pagers” that support key messages. These customized, resourceful guides provide timely information in a simplistic, efficient form. These marketing pieces have become business essentials describing agronomic information on products, agronomics, and traits for Key Account Managers, District Sales Managers, Dealers, and Top Producers. I partner with the Marketing and Legal teams, enabling these “one- pagers” to be utilized across the territory and beyond. I work with Product Management and Marketing to determine territory product needs as well as areas of strengths and market opportunities, such as conventional, food grade, and other specialty markets. I help position new commercial products, traits, and genetics in my territory to ensure brand awareness and company growth. I also work with the ABM to determine and drive direction within the territory as a whole and work with each DSM to ensure dealer buy in and continued business and growth. I collaborate with Extension, Community College, and University officials by presenting on studies in the area to promote and support our genetics and traits as well as promote company and brand awareness to students and local communities. My efforts ultimately result in superior sales team performance and achievement of the area's branded business goals. The Technical Agronomist position allows me to network across brands, develop a multi-branded strategy, and gain development in marketing, which is where I would like to see my career grow both locally and Internationally.

Acted as Interim Account Manager; coaching and supporting area sales representatives with prospecting, penetration, products, agronomics, etc. as well as maintaining my role as Agronomist - ELP at both a corn and soybean production location.Participated in product advancement process to further understand production risk and producibilityContracted growers for production plant acres, plant diagnostician, main contact for field experimentsInterfaced with Sales, Marketing, Supply, Research, Human Resources, etc.

Conducted research on crop rotations and nitrogen management in no-till systems. Worked with corn, soybeans, grain sorghum, winter wheat, sunflowers, and canola in a crop rotation. Rotations also included legume cover crops such as cow peas, Austrian winter peas, and sunn hemp. Nitrogen management was done by using GreenSeeker technology, which reads light reflectance off the crop canopy and determined if an in-season nitrogen application was needed and would calculate the economical rate. Also worked on side studies such as sweet sorghum for ethanol production, plant population and spacing, soil physical properties, organic carbon, tillage studies, cotton and peanut production, and other cover crops.

Worked with growers and channel partners to develop an understanding of need, customer service, and customer complaints via consultative sellingKnowledge of product portfolio and made product use recommendations

Managed seed filling, planting, pollinating, and data collection of research plotsTrained, directed and supervised 10-15 man crews in thinning and pollinating