• Lead content strategy and editorial direction for New Jersey Bride across platforms, including NewJerseyBride.com, New Jersey Bride magazine, a weekly newsletter and all social platforms in coordination with editorial director.• Create story list for the bi-annual print publication. See assigned articles through all stages of print and digital production, from pitch to publication. Liaise with staff and manage freelancers while meeting deadlines and staying within budget. Contribute many reported pieces to print and digital publication.• Recruit, hire and manage a team of various freelancers including copy editors, fact checkers and writers ensuring to always set clear expectations and foster creativity and collaboration.• Developed and launched the weekly Something New newsletter in collaboration with the art, advertising, and audience development departments.• Collaborate with audience development team to create and execute strategies for engaging with NJB's audiences across organic and paid social, organic and paid search, the print and digital publication, a newsletter, and a Facebook group with 38K members.• Work closely with social media team to develop, sustain and adapt the NJB voice and optimize content across Instagram, Facebook, Pinterest and Threads.• Consistently analyze web, newsletter, and social metrics in order to make informed decisions around SEO content, social benchmarking and traffic goals.• Attend industry events and vendor visits to remain on the pulse of New Jersey's wedding world and support sales team in maintaining existing client relationships and fostering new ones.

Write reported pieces—including features, profiles and reviews—for New Jersey Monthly magazine, New Jersey Family magazine, Jersey’s Best magazine, NJArts.net, ROI-NJ, and Princeton Alumni Weekly.