Jacqueline Gomez Email & Phone Number

New York, NY, US

Building the largest, vertically integrated alternative health and wellness company in the western market.

• Providing strategic guidance, marketing expertise, and business planning for private equity portfolio companies, individual investor portfolios, or businesses in the growth phase. Working primarily in education.
• Evaluation of their business, and how it stands in comparison to their competitors and the industry at large
• Create a blueprint for success and metrics for tracking, execute against each, then report
• Evaluation of potential investments, mergers, acquisitions, or expansion strategies identifying the total addressable market, potential benefits, regulatory and compliance issues that may impact them, along with many.
• Identification of the metrics most important to defining future success, and creating an integrated plan to achieve them
• Articulate the company's brand and mission in a clear and concise way that can speak to customers and employees across multiple mediums

As CEO & President of Beaba, I led the rapid expansion of the brand throughout the Americas by commanding an Amazon marketplace, modifying and expanding retailer agreements, developing strong branding and a social media presence, and revitalization of the product line.

• Reporting to CEO, provided all-encompassing marketing leadership for a multi-million dollar real estate, tourism, and hospitality business consisting of 400 properties including resorts, restaurants, hotels, ballrooms.
• Developed quantifiable strategic and procurement strategies allowing for proper forecasting, long term decision making, and purchasing projections; executed 75 M&As in 2012 alone
• Implemented a centralized database of current and past customer information for data mining and execution and monitoring of marketing, operations, and purchasing
• Increased revenues by 46 percent through multi-touch marketing campaigns including traditional marketing (signs, collateral, etc), trade shows/conferences, and digital marketing
• Designed and implemented all marketing and advertisements, including three new fully-integrated websites, increasing web traffic by over 400 percent and doubling online reservations
• Built and lead a strong marketing team across the US and Canada

Waco, Texas, US

• Provided comprehensive domestic and international marketing direction for Curves, the largest franchise in the world with an exhaustive list of markets and product lines for the company’s 4 million plus members
• Focused on e-commerce, created and implemented all marketing promotional products, articles, newsletters, print, brochures and web content for both international and domestic markets, increasing sales by 30 percent.
• Through solid contractual relationships and proper forecasting, reduced unnecessary inventory, broadened product lines and maximized revenue
• Successful vendor negotiations, positive relationship building, volume discounts, and increased leverage upon vendors reduced product costs by $1.2 million
• Implemented quantitative analysis to analyze industry and selling trends in order to identify proper distribution of time and funds among product lines, increasing ROI 38 percent

• Owned and operated a chain of pediatric rehabilitation clinics, leading the organization to a 400 percent increase in profit after purchasing the business with multiple quarters of losses; sold the business 18 months.
• Defined strategy and directly managed over 50 employees while preforming multiple executive business functions
• Redefined the business and solidified the brand through relationship building, community outreach, and in-depth social marketing
• Through thorough analysis of current operations, was able to reduce overhead by 25 percent, increase the number of clinics by 40 percent, and boost repeat referrals from 52 to 596 within 12 months
• Coordinated site selection, construction of new facilities, and staff selection and development for each new facility
• Eliminated redundant staff and decreased cost per patient by 10 percent

Mba, Business Administration

Bba, Management