Jacqueline L. Email & Phone Number

San Mateo, California, US

San Mateo, California, US

San Mateo, California, US

Leading the Paid Marketing team across SurveyMonkey's self-serve and sales-assisted business. Responsible for the end to-end management of the Global Media efforts to support SurveyMonkey, driving marketing revenue and ROI across awareness, acquisition, upsell, and expansion. Channels include Paid Search, Paid Social, Programmatic, Influencers, DOOH, CTV.

Sunnyvale, CA, US

- Increased weekly active users through Paid Media acquisition and engagement programs by 49%, decreasing CPA by 23%, and increasing Marketing’s contribution to total weekly active users by 30%- Launched incrementality tests across channels to identify channel incrementality and effectiveness, informing LTV model and proving out value of channels to secure.

San Francisco, California, US

- Oversee the Global Performance Marketing team, managing the budgeting and forecasting process for an annual budget of $34mm+- Develop strategy and tactics for marketing channels to drive growth in new customer acquisition, improve customer retention, and expansion into new markets and channels- Work with relevant teams to execute implementation and.

London, GB

- Develop overall account marketing strategy to achieve clients’ business goals- Responsible for all account projects, assuring deadlines, client KPIs, and project deadlines are met- Responsible for the forecasting and management of budget across clients with multi-million dollar budgets- Main point of contact for client, vendors, and other channels- Work.

London, GB

(Previously Covario)- Act as day-to-day team lead, managing the strategy, optimization, and execution of PPC/SEM campaigns- Review performance reports to provide actionable insights and analysis to achieve client and company KPIs- Guided creation and implementation of testing strategy, leading the testing initiative within accounts to continually learn and.

San Francisco, CA, US

Responsible for the overall strategy for Search Engine Marketing/Paid Search, Search Engine Optimization, and Social Media assigned for clients.Search Engine Marketing/Paid Search Management (SEM/PPC):Oversee the management of paid search campaigns across multiple platforms, including:- Set-up of paid search campaigns across paid search engines (Google.

Mba, Marketing, International Business

Ba, Studio Art