Branding & Identity, Product Design, Interaction Design, UI/UX Design, and Visual Design.

UI/UX, Product Design, Strategy @ Bit Riot

- Conceptualized content strategies and maintained consistent branding across marketing, social media, and sales efforts. - Designed and implemented promotional email marketing initiatives, including content creation, visual design and HTML/CSS. - Collaborated extensively with Product, Growth, Sales, and Engineering teams to improve user experience, increase seller conversions and drive buyer engagement.- Designed visual UI assets for iOS and Android app and owned App Store optimization to improve visibility in Google Play Store and App Store

- Developed auction programming calendar that optimized for marketplace supply & demand. Determined the start time, duration and product assortment for all auction sale events to maximize user engagement, competition, and revenue.- Leveraged deep-level ad-hoc analysis on micro and macro level and provided actionable recommendations to relevant stakeholders

- Developed Fashion and Beauty category verticals from scratch and managed buying process to develop designer brand presence. - Monitored and interpreted business performance with deep level of understanding of key performance indicators and e-commerce trends. - Operational and executional ownership of fulfillment operations, including building in-house fulfillment center and managing relationships with drop-ship vendors.

- Streamlined the merchant application pipeline and onboarding processes by implementing merchant agreement, conducting pre-sale event training calls, and merchant-specific educational materials.- Setup deal structure and pricing agreements to be mutually beneficial to merchant and the business. - Managed and maintained sales event schedule to optimize for variety, seasonality and consumer trends.

- Setup and maintained office services by organizing office operations and procedures.- Served as a liaison between our bank, accounting, legal team, investors, advisors and board of directors.- Responsible for scheduling meetings and booking travel arrangements for executive team in relation to hiring, press requests, board meetings, and speaking engagements.

- Led Business English seminars to the executives of Heung Kong Group Limited, and served as executive assistant to the President of the corporation.

- Managed a team of field staff merchandisers for a major electronic retail chain with 34 locations across the country. - Oversaw implementation of visual merchandising schematics and tracked sale performance down to SKU-level.