Jackie Guarini Email & Phone Number

New York, Ny, Us

Hoboken, New Jersey, Us

Peachy Group is focused on marketing for brands that value human connection. We build brands. We lift people up. We lead with empathy. Our services included branding, organic and paid media strategy, and creative direction.

New York, Us

•Oversaw global marketing strategy for TYSON 2.0, TYSON 2.0 Global and Ric Flair Drip cannabis brands including brand development, experiential, merchandising, celebrity relations, media, DTC, creative direction, community engagement and communications•Grew TYSON 2.0 organic social presence by 72%, and Ric Flair Drip by 460% in six months•Expanded TYSON 2.0 brand to 20+ US states, Canada, and Australia and Ric Flair Drip to 12+ US states within eight months – compliantly with consistent branding SOPs•Built out retail marketing strategy across the US, including budtender education, field marketing and brand ambassadorship programs

St. Louis, Mo, Us

Led all Commerce Media at the Portfolio level including Shopper Marketing, e-Commerce and DTC. Oversaw the US portfolio's biddable social and programmatic media partnerships including Code3, Yahoo and The Trade Desk.

St. Louis, Mo, Us

• Winner of 2 Cannes Reach Lions and 1 D&AD Yellow Pencil Awards for Michelob ULTRA Courtside, Media & Michelob ULTRA Pure Gold Contract For Change• Led digital media strategy for Michelob ULTRA from an omnichannel perspective.• Managed execution on all digital media buys with support of partners including Facebook, YouTube, Snapchat, Twitter, Verizon Media Group and The Trade Desk.• Led Portfolio e-Commerce (all ABI brands) media strategy for DTC experiences on digital.

San Jose, Ca, Us

• Spearheading Anheuser-Busch InBev account working on 15+ brands in portfolio using Adobe Ad Cloud DSP technology (formally Adobe Media Optimizer), budgets ranging from $50K-2MM+, experience in both Brand Awareness and Direct Response• Acting as primary point of contact for client on all day-to-day account management (media strategy, campaign execution and management, optimizations, concerns or product requests)• Develop client recommendations for best omnichannel programmatic advertising practices (Display, Video, Social, Audio, Connected TV, Digital Out of Home), creative testing and copy editing• Meet KPIs by identifying areas of growth and opportunities by analyzing large data sets to tell the brand’s digital story and improve consumer experience• Working with various divisions including media strategy, product marketing, engineering, sales, creative services, finance and proof of concept• Own client reporting (campaign wrap up reports, QBRs or partnership reviews and weekly performance status reports)• Collaborate with cross-functional teams both internally (business analysts, product design) and externally (ad agencies, DMP, exchange partners, publishers, etc.)• Subject Matter Expert in Social for the entire Ad Cloud product, acting as the go-to person for all Social capabilities, product marketing roadmap, migration and troubleshooting on the global team (Certified Facebook Buying Professional)Previous Clients: St. Jude Children’s Research Hospital, Alex and Ani, K12, Express Scripts

San Jose, Ca, Us

San Jose, Ca, Us

Ca

• Consultant on various PR campaigns for luxury watch and jewelry company, Charriol, and fashion brand Artscene on corporate responsibility and brand awareness projects.

New York, Ny, Us

• Developed and maintained e-marketing and direct mail campaigns, corporate sponsorship pitch decks, media kits and social media campaigns for numerous sponsors, including Uber, Livestream, Tito’s Vodka, Rolls Royce, Casa Dragones Tequila, Paul Goerg Champagne, Omission Beer and Leisure Society• Designed all invitations, brochures, press materials, event websites, and assisted on web development• Increased REACT to FILM’s organic Facebook fans by 50% over 2 years; Twitter followers by 200% over 2 years; and Google+ by 11,900% in just 1 month• Wrote all press releases, media alerts, and handled servicing of photography and videography to publications• Sustained and nurtured relationships with print publications like Avenue, Manhattan, and Glamour• Organized and managed more than 200 events, ranging in size between 40 and over 700 guests, with $5,000-50,000 budgets • Created and nurtured venue and org partnerships• Conducted outreach, curated guest lists and secured VIP guests, including Adrian Grenier. Katie Couric and Laurie David• Proposed and executed in-house fundraising as opposed to contracting, saving REACT to FILM $75,000+• Spearheaded REACT to FILM’s fundraising department, raising a grand total of $475,000 since 2013• Consistently increased new and renewing annual memberships generating a profit of $90,000+ a year• Trained and supervised REACT to FILM’s internal staff members• Identified and closed gaps in REACT to FILM’s overall operations, saving the organization $10,000+ • Created and implemented foundational Code of Ethics and Conduct• Managed accounts payable and receivable, invoicing, donor and member relations, tax receipts • Routinely slashed event costs by 75% through negotiating event rental prices significantly below the non-profit market rate and procuring in-kind sponsorships or donations (MoMA, Paley Center, Soho House)• Developed strategic plan of actions and partnerships to keep costs below pre-determined budget

• Created municipal waste, recycling and composting programs for the village without raising taxes.• Liaison between the village and SUNY New Paltz President Donald Christian.

• Worked directly with Mayor Jason West, Village Trustee Ariana Basco, and Commissioner Dennis Young on the topic of Municipal Waste, Recycling, and Composting for the Village of New Paltz.

-Assistant to Director of College Action Network - Dahlia Graham-Drafted press releases-Data entry and spreadsheet organization-Created binders with planning and promotion guides for chapter leaders-Outreach to campus organization and departments-Event planning and logistics-Network and outreach-Recruited universities and campuses

New York, Ny, Us

-Worked under the supervision of Maria Idoni (Hudson Valley Area Director). I was the chair and coordinator of the first annual SUNY New Paltz Out of the Darkness Campus Walk. Duties included fundraising, public relations, advertising, promotions, and event coordination. The walk helped raised $6,000.00 for AFSP.

-Shadowed doctor for one month in private medical office. Observed clinical diagnosis and treatment, bedside manner, read blood tests, took blood pressure and EKGs.

Bachelor Of Arts In, Journalism And Public Relations, Minor In Psychology

Journalism