Jackie Guarini Email and Phone Number
Jackie Guarini work email
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Jackie Guarini personal email
Jackie is an accomplished, transformational leader with over a decade of experience in CPG digital marketing, consumer connections, branding, and media initiatives. She is a creative digital marketing executive driving innovative campaigns with a focus on global scale.She served as the Chief Marketing Officer for celebrity cannabis brands TYSON 2.0 (Mike Tyson) and Ric Flair Drip (Ric Flair). She oversaw global marketing strategy including brand development, packaging, experiential, merchandising, celebrity relations, media, DTC, creative direction, community engagement and communications and helped expand the brands to over twenty U.S. states.Prior to that, she was a leader in the alc/bev space as Head of Commerce Media and Paid Digital Media for Anheuser-Busch’s U.S. portfolio. She built a first of its kind Connected Commerce strategy integrating shopper marketing, e-retail and direct-to-consumer programs and oversaw social and programmatic partnerships, working with companies including Google, Meta, Pinterest, Snapchat, Twitter, Code3, Yahoo and The Trade Desk. Jackie previously served as Digital Media Manager for Anheuser-Busch’s Michelob ULTRA brand family and won two Cannes Reach Lions and one D&AD Pencil Award for her work on Michelob ULTRA Courtside and Michelob ULTRA Pure Gold’s Contract for Change campaigns. Before this, Jackie worked at Adobe, spearheading the Anheuser-Busch account for over fifteen brands. Some of her previous clients include Alex and Ani, St. Jude Children’s Hospital, and Express Scripts. She got her career started working in the nonprofit space, specifically with documentary film and education. Jackie is an avid activist, having served as a Commissioner on the Environmental Policy Board of the Village of New Paltz, and now volunteers advocating for cannabis reform and sits on the Hudson Valley & Westchester chapter of the American Foundation for Suicide Prevention’s board of directors.Jackie is also a Reiki practitioner focusing on healing the mind, body and spirit. When she isn’t working at her desk, you can find her at a jam band show, practicing Muay Thai or working on a new recipe to share with her husband and mini-Australian Shepherd, Izzy.
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Emerging Media PartnershipsWalmart Connect Sep 2023 - PresentHoboken, New Jersey, Us
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FounderPeachy Group Mar 2023 - PresentPeachy Group is focused on marketing for brands that value human connection. We build brands. We lift people up. We lead with empathy. Our services included branding, organic and paid media strategy, and creative direction. -
MemberCannabis Collective Mar 2023 - Apr 2024New York, Us -
Chief Marketing OfficerTyson 2.0 May 2022 - Feb 2023•Oversaw global marketing strategy for TYSON 2.0, TYSON 2.0 Global and Ric Flair Drip cannabis brands including brand development, experiential, merchandising, celebrity relations, media, DTC, creative direction, community engagement and communications•Grew TYSON 2.0 organic social presence by 72%, and Ric Flair Drip by 460% in six months•Expanded TYSON 2.0 brand to 20+ US states, Canada, and Australia and Ric Flair Drip to 12+ US states within eight months – compliantly with consistent branding SOPs•Built out retail marketing strategy across the US, including budtender education, field marketing and brand ambassadorship programs -
Head Of Commerce And Digital Paid Media, Us PortfolioAnheuser-Busch Feb 2021 - Apr 2022St. Louis, Mo, UsLed all Commerce Media at the Portfolio level including Shopper Marketing, e-Commerce and DTC. Oversaw the US portfolio's biddable social and programmatic media partnerships including Code3, Yahoo and The Trade Desk. -
Digital Media Manager, Michelob Ultra / Portfolio E-CommerceAnheuser-Busch Jan 2019 - Feb 2021St. Louis, Mo, Us• Winner of 2 Cannes Reach Lions and 1 D&AD Yellow Pencil Awards for Michelob ULTRA Courtside, Media & Michelob ULTRA Pure Gold Contract For Change• Led digital media strategy for Michelob ULTRA from an omnichannel perspective.• Managed execution on all digital media buys with support of partners including Facebook, YouTube, Snapchat, Twitter, Verizon Media Group and The Trade Desk.• Led Portfolio e-Commerce (all ABI brands) media strategy for DTC experiences on digital.
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Senior Account ManagerAdobe Jun 2018 - Jan 2019San Jose, Ca, Us• Spearheading Anheuser-Busch InBev account working on 15+ brands in portfolio using Adobe Ad Cloud DSP technology (formally Adobe Media Optimizer), budgets ranging from $50K-2MM+, experience in both Brand Awareness and Direct Response• Acting as primary point of contact for client on all day-to-day account management (media strategy, campaign execution and management, optimizations, concerns or product requests)• Develop client recommendations for best omnichannel programmatic advertising practices (Display, Video, Social, Audio, Connected TV, Digital Out of Home), creative testing and copy editing• Meet KPIs by identifying areas of growth and opportunities by analyzing large data sets to tell the brand’s digital story and improve consumer experience• Working with various divisions including media strategy, product marketing, engineering, sales, creative services, finance and proof of concept• Own client reporting (campaign wrap up reports, QBRs or partnership reviews and weekly performance status reports)• Collaborate with cross-functional teams both internally (business analysts, product design) and externally (ad agencies, DMP, exchange partners, publishers, etc.)• Subject Matter Expert in Social for the entire Ad Cloud product, acting as the go-to person for all Social capabilities, product marketing roadmap, migration and troubleshooting on the global team (Certified Facebook Buying Professional)Previous Clients: St. Jude Children’s Research Hospital, Alex and Ani, K12, Express Scripts -
Account ManagerAdobe Jul 2017 - Jun 2018San Jose, Ca, Us
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Associate Account Manager - Social Ads, Adobe Advertising CloudAdobe Jun 2016 - Jul 2017San Jose, Ca, Us
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Freelance Pr / Communications ConsultantSelf-Employed Jan 2013 - Aug 2016Ca• Consultant on various PR campaigns for luxury watch and jewelry company, Charriol, and fashion brand Artscene on corporate responsibility and brand awareness projects. -
Operations And Events ManagerReact To Film Dec 2012 - Jun 2016New York, Ny, Us• Developed and maintained e-marketing and direct mail campaigns, corporate sponsorship pitch decks, media kits and social media campaigns for numerous sponsors, including Uber, Livestream, Tito’s Vodka, Rolls Royce, Casa Dragones Tequila, Paul Goerg Champagne, Omission Beer and Leisure Society• Designed all invitations, brochures, press materials, event websites, and assisted on web development• Increased REACT to FILM’s organic Facebook fans by 50% over 2 years; Twitter followers by 200% over 2 years; and Google+ by 11,900% in just 1 month• Wrote all press releases, media alerts, and handled servicing of photography and videography to publications• Sustained and nurtured relationships with print publications like Avenue, Manhattan, and Glamour• Organized and managed more than 200 events, ranging in size between 40 and over 700 guests, with $5,000-50,000 budgets • Created and nurtured venue and org partnerships• Conducted outreach, curated guest lists and secured VIP guests, including Adrian Grenier. Katie Couric and Laurie David• Proposed and executed in-house fundraising as opposed to contracting, saving REACT to FILM $75,000+• Spearheaded REACT to FILM’s fundraising department, raising a grand total of $475,000 since 2013• Consistently increased new and renewing annual memberships generating a profit of $90,000+ a year• Trained and supervised REACT to FILM’s internal staff members• Identified and closed gaps in REACT to FILM’s overall operations, saving the organization $10,000+ • Created and implemented foundational Code of Ethics and Conduct• Managed accounts payable and receivable, invoicing, donor and member relations, tax receipts • Routinely slashed event costs by 75% through negotiating event rental prices significantly below the non-profit market rate and procuring in-kind sponsorships or donations (MoMA, Paley Center, Soho House)• Developed strategic plan of actions and partnerships to keep costs below pre-determined budget -
CommissionerEnvironmental Policy Commission Of The Village Of New Paltz Jun 2015 - Oct 2015• Created municipal waste, recycling and composting programs for the village without raising taxes.• Liaison between the village and SUNY New Paltz President Donald Christian.
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ResearcherEnvironmental Policy Commission Of The Village Of New Paltz Mar 2015 - Jun 2015• Worked directly with Mayor Jason West, Village Trustee Ariana Basco, and Commissioner Dennis Young on the topic of Municipal Waste, Recycling, and Composting for the Village of New Paltz.
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Public Relations/Event Planning InternReact To Film Oct 2011 - May 2012-Assistant to Director of College Action Network - Dahlia Graham-Drafted press releases-Data entry and spreadsheet organization-Created binders with planning and promotion guides for chapter leaders-Outreach to campus organization and departments-Event planning and logistics-Network and outreach-Recruited universities and campuses
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Coordinator Of Suny New Paltz Out Of The Darkness WalkAmerican Foundation For Suicide Prevention Feb 2010 - Sep 2011New York, Ny, Us-Worked under the supervision of Maria Idoni (Hudson Valley Area Director). I was the chair and coordinator of the first annual SUNY New Paltz Out of the Darkness Campus Walk. Duties included fundraising, public relations, advertising, promotions, and event coordination. The walk helped raised $6,000.00 for AFSP. -
Physician'S Assistant InternDr. Alan K. Derovira'S Medical Office Jun 2010 - Jul 2010-Shadowed doctor for one month in private medical office. Observed clinical diagnosis and treatment, bedside manner, read blood tests, took blood pressure and EKGs.
Jackie Guarini Skills
Jackie Guarini Education Details
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Suny New PaltzMinor In Psychology -
Rider UniversityJournalism
Frequently Asked Questions about Jackie Guarini
What company does Jackie Guarini work for?
Jackie Guarini works for Walmart Connect
What is Jackie Guarini's role at the current company?
Jackie Guarini's current role is Emerging Media Partnerships at Walmart Connect.
What is Jackie Guarini's email address?
Jackie Guarini's email address is ja****@****sch.com
What schools did Jackie Guarini attend?
Jackie Guarini attended Suny New Paltz, Rider University.
What are some of Jackie Guarini's interests?
Jackie Guarini has interest in Networking, Writing, Children, Civil Rights And Social Action, Health, Television, Education, Art, Music, Disaster And Humanitarian Relief.
What skills is Jackie Guarini known for?
Jackie Guarini has skills like Social Media, Event Planning, Press Releases, Public Relations, Social Media Marketing, Facebook, Fundraising, Advertising, Public Speaking, Community Outreach, Event Management, Networking.
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