Jacqueline Peterson Email and Phone Number
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With more than 15 years of experience leading communications in multiple industries, I have a proven track record as a forward-thinking executive who delivers thoughtful decision-making, strategic planning and tactical implementation. I am an expert in assessing critical situations and driving comprehensive communications campaigns to enhance stakeholder engagement and protect company brand and reputation. Here are some examples of my contributions:♦ Crisis Management: I led a destination-wide communications coalition in responding to the 2017 mass shooting in Las Vegas. The strategic approach helped to heal the community and restore visitation to the destination.♦ Strategic Content Development: I created and led development of LasVegasNewswire.com. Generating 30K views a month, the online news site gained top awards and recognition as one of the first of its kind by a destination marketing organization. The site, in conjunction with social media channels, were instrumental in providing strategic and proactive channels to increase public understanding of the importance of the LVCVA’s work and the broader travel and tourism industry. ♦ Thought Leadership: I led proactive media relations to increase Live Nation’s positioning with investors and key stakeholders, securing an interview with the CEO and preparing him for CNBC’s high-profile segment Fast Money: Stocks on the Run. The segment generated inherently positive results: the company’s stock rose significantly in after-hours trading, and a strong relationship was established with the network and the CEO being asked to return for future Fast Money and Mad Money segments.Specialties: Public Affairs, Public Relations, Media Relations, Crisis Communications, Digital Media, Public Speaking, Strategic Planning
R&R Partners
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Vice President CommunicationsR&R Partners Nov 2024 - PresentLas Vegas, Nevada, Us
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Head Of CommunicationsMotorcycle Industry Council Mar 2020 - Nov 2024Irvine, Ca, Us -
Chief Communications And Public Affairs OfficerLas Vegas Convention And Visitors Authority - Lvcva Mar 2017 - 2019Las Vegas, Nv, UsI oversaw all external communications (consumer, B2B, corporate, crisis and reputation management) for the world-renowned LVCVA, Las Vegas’s marketing organization and convention center attracting 42.2M visitors and 22K events with an annual economic impact of $60B to Southern Nevada. Key contributions:♦ I developed and executed multiple programs to counter negative coverage and bolster positive sentiment including: served as the LVCVA spokesperson, establishing and executing media interviews for multiple news articles; handled monthly morning TV segments; created a comprehensive social media content calendar to engage the community; and developed thought leadership pieces in trade publications and op-eds from key industry organizations and companies demonstrating support for the agency’s efforts.♦ I led the destination’s communications team in responding to the 2017 Las Vegas Strip mass shooting and the one-year remembrance. ♦ Generating 30K views a month, LasVegasNewswire.com earned top awards and recognition as one of the first online news sites by a destination marketing organization. It later became an instrumental organizing tool for the destination to honor the anniversary of the shooting. ♦ I spearheaded LVCVA’s state legislative efforts, collaborating with resort and external lobbyists, to increase lawmakers’ travel and tourism industry knowledge. I led federal advocacy efforts to ensure ongoing safe and convenient travel to Las Vegas, including building a coalition to extend U.S. Customs and Border Protection’s airport operation hours. Efforts allowed flights of three times a week to continue, generating $15M in Las Vegas tourism revenue. -
Senior Vice President Of Communications And MarketingSoundexchange 2015 - 2017Washington, Dc, UsI led organization-wide marketing and communications for this non-profit that distributes $4B in royalties directly to creators. I led creation and execution of strategic communications and marketing plans to increase engagement of key music-industry and policy-making stakeholders. Some of my accomplishments:♦ I significantly expanded the organization’s music industry prominence through multi-pronged communications approach. I created strategic media opportunities for leadership to greatly enhance their profile, which ultimately led to the naming of top executives to the prestigious Billboard’s Power 100 and Digital Power Players lists. I substantially increased the social media footprint and engagement, and email marketing campaign open and click-through rates. ♦ I ramped up earned media coverage through strong relationships with editors and reporters, resulting in dramatic growth in the number of news articles and publications covering the organization.♦ I positioned and generated awareness for the industry’s advocacy agenda, laying the groundwork for the historic passage of the Music Modernization Act. -
Senior Vice President Corporate CommunicationsLive Nation Entertainment 2011 - 2015Beverly Hills, California, UsI led the global communications function for the world’s largest live entertainment company with operations in more than 40 countries. I successfully implemented financial, business, consumer and employee communications across the corporate entity and business divisions: Ticketmaster, Concerts, Sponsorship and Artist Nation. Key accomplishments:♦ As a trusted business partner to senior executives and the designated company spokesperson, I led the corporate communications function through a tremendous period of growth. I oversaw key stakeholder communications as the company’s stock tripled, multiple acquisitions were completed, and concert engagements and ticket sales soared.♦ I built and maintained relationships with top media outlets including the Wall Street Journal, Bloomberg, Forbes, Fortune, AP, CNBC, ABC News, The New York Times, Fast Company, Wired, LA Times, Boston Globe and the Evening Standard. I proactively placed strategic stories and significantly minimized negative coverage. ♦ I established crisis communication policies and procedures, enabling a coordinated global response. -
Director Strategic CommunicationsCaesars Entertainment Corporation 2006 - 2011Las Vegas, Nv, UsI led the development and execution of companywide strategic external communications programs for this casino entertainment company encompassing 60K employees worldwide and $9B in revenue. I directed proactive delivery of accurate, timely and consistent messages to increase public awareness among key audiences. ♦ I led financial communications during the 2008 market crisis, a notable period in which the company conducted debt exchanges, bond offers and an IPO attempt. ♦ I collaborated with government relations team to effectively position key policy issues in local and national media outlets on policy topics including taxes, smoking, dog racing, travel and tourism. I counseled senior management team on critical-issues management and reduced company exposure.♦ I designed and executed a grassroots communications campaign that resulted in the company’s first resort development win in 10 years generating a projected $30M in EBITDA. I led communications strategies for 10 additional global development projects.♦ I established and nurtured relationships with top national media outlets, generating hundreds of millions of media impressions each year. -
Public Relations Director10Fold Communications 2005 - 2006San Francisco, Ca, UsDirected in-house senior PR teams and activities of selected emerging technology clients for boutique agency, specializing in high tech PR and integrated marketing services. • Increased revenues 10% per client account by launching new services and product offerings. • Developed media launch model for client that secured placements in a wide range of media publications, across industries, such as Business Week, Playboy, Outside Magazine and PCMag.com. • Secured new business opportunities, by applying Sandler Sales training methodology to prospective clients. -
Marketing CommunicationsInfineon Technologies 2003 - 2005Neubiberg, München, DeSolo leadership role providing all marketing communications for two major business groups for Infineon, a German based semiconductor manufacturer. Established a North American presence for the Munich based company, work included: development of a U.S. based website and event based marketing programs. -
Marketing DirectorGlobal Ip Solutions 2002 - 2003San Francisco, Ca, UsDirected all aspects of marketing Communications, including analyst relations, public relations, branding, lead generation, competitive analysis, events, collateral and sales training and tools for Global IP Sound, developer of embedded voice processing technologies for real-time communications over packet networks. Through solid media relations, significantly increased press coverage (>150%) and nurtured industry analyst relationships to ensure positive coverage.
Jacqueline Peterson Skills
Jacqueline Peterson Education Details
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Columbia UniversityPlanning & Analytics -
SandlerSelling Skills And Sales Operations
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University Of Illinois Urbana-ChampaignCommunications
Frequently Asked Questions about Jacqueline Peterson
What company does Jacqueline Peterson work for?
Jacqueline Peterson works for R&r Partners
What is Jacqueline Peterson's role at the current company?
Jacqueline Peterson's current role is Accomplished, visionary executive with extensive experience leading strategic communications for high-growth companies..
What is Jacqueline Peterson's email address?
Jacqueline Peterson's email address is ja****@****ail.com
What is Jacqueline Peterson's direct phone number?
Jacqueline Peterson's direct phone number is +120264*****
What schools did Jacqueline Peterson attend?
Jacqueline Peterson attended Columbia University, Sandler, University Of Illinois Urbana-Champaign.
What skills is Jacqueline Peterson known for?
Jacqueline Peterson has skills like Corporate Communications, Public Relations, Crisis Communications, Reputation Management, Strategic Communications, Media Relations, Social Media, Marketing Communications, Crisis Management, Internal Communications, Product Marketing, Advertising.
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