Jacqueline Peterson Email & Phone Number

Las Vegas, Nevada, Us

Irvine, Ca, Us

Las Vegas, Nv, Us

I oversaw all external communications (consumer, B2B, corporate, crisis and reputation management) for the world-renowned LVCVA, Las Vegas’s marketing organization and convention center attracting 42.2M visitors and 22K events with an annual economic impact of $60B to Southern Nevada. Key contributions:♦ I developed and executed multiple programs to counter negative coverage and bolster positive sentiment including: served as the LVCVA spokesperson, establishing and executing media interviews for multiple news articles; handled monthly morning TV segments; created a comprehensive social media content calendar to engage the community; and developed thought leadership pieces in trade publications and op-eds from key industry organizations and companies demonstrating support for the agency’s efforts.♦ I led the destination’s communications team in responding to the 2017 Las Vegas Strip mass shooting and the one-year remembrance. ♦ Generating 30K views a month, LasVegasNewswire.com earned top awards and recognition as one of the first online news sites by a destination marketing organization. It later became an instrumental organizing tool for the destination to honor the anniversary of the shooting. ♦ I spearheaded LVCVA’s state legislative efforts, collaborating with resort and external lobbyists, to increase lawmakers’ travel and tourism industry knowledge. I led federal advocacy efforts to ensure ongoing safe and convenient travel to Las Vegas, including building a coalition to extend U.S. Customs and Border Protection’s airport operation hours. Efforts allowed flights of three times a week to continue, generating $15M in Las Vegas tourism revenue.

Washington, Dc, Us

I led organization-wide marketing and communications for this non-profit that distributes $4B in royalties directly to creators. I led creation and execution of strategic communications and marketing plans to increase engagement of key music-industry and policy-making stakeholders. Some of my accomplishments:♦ I significantly expanded the organization’s music industry prominence through multi-pronged communications approach. I created strategic media opportunities for leadership to greatly enhance their profile, which ultimately led to the naming of top executives to the prestigious Billboard’s Power 100 and Digital Power Players lists. I substantially increased the social media footprint and engagement, and email marketing campaign open and click-through rates. ♦ I ramped up earned media coverage through strong relationships with editors and reporters, resulting in dramatic growth in the number of news articles and publications covering the organization.♦ I positioned and generated awareness for the industry’s advocacy agenda, laying the groundwork for the historic passage of the Music Modernization Act.

Beverly Hills, California, Us

I led the global communications function for the world’s largest live entertainment company with operations in more than 40 countries. I successfully implemented financial, business, consumer and employee communications across the corporate entity and business divisions: Ticketmaster, Concerts, Sponsorship and Artist Nation. Key accomplishments:♦ As a trusted business partner to senior executives and the designated company spokesperson, I led the corporate communications function through a tremendous period of growth. I oversaw key stakeholder communications as the company’s stock tripled, multiple acquisitions were completed, and concert engagements and ticket sales soared.♦ I built and maintained relationships with top media outlets including the Wall Street Journal, Bloomberg, Forbes, Fortune, AP, CNBC, ABC News, The New York Times, Fast Company, Wired, LA Times, Boston Globe and the Evening Standard. I proactively placed strategic stories and significantly minimized negative coverage. ♦ I established crisis communication policies and procedures, enabling a coordinated global response.

Las Vegas, Nv, Us

I led the development and execution of companywide strategic external communications programs for this casino entertainment company encompassing 60K employees worldwide and $9B in revenue. I directed proactive delivery of accurate, timely and consistent messages to increase public awareness among key audiences. ♦ I led financial communications during the 2008 market crisis, a notable period in which the company conducted debt exchanges, bond offers and an IPO attempt. ♦ I collaborated with government relations team to effectively position key policy issues in local and national media outlets on policy topics including taxes, smoking, dog racing, travel and tourism. I counseled senior management team on critical-issues management and reduced company exposure.♦ I designed and executed a grassroots communications campaign that resulted in the company’s first resort development win in 10 years generating a projected $30M in EBITDA. I led communications strategies for 10 additional global development projects.♦ I established and nurtured relationships with top national media outlets, generating hundreds of millions of media impressions each year.

San Francisco, Ca, Us

Directed in-house senior PR teams and activities of selected emerging technology clients for boutique agency, specializing in high tech PR and integrated marketing services. • Increased revenues 10% per client account by launching new services and product offerings. • Developed media launch model for client that secured placements in a wide range of media publications, across industries, such as Business Week, Playboy, Outside Magazine and PCMag.com. • Secured new business opportunities, by applying Sandler Sales training methodology to prospective clients.

Neubiberg, München, De

Solo leadership role providing all marketing communications for two major business groups for Infineon, a German based semiconductor manufacturer. Established a North American presence for the Munich based company, work included: development of a U.S. based website and event based marketing programs.

San Francisco, Ca, Us

Directed all aspects of marketing Communications, including analyst relations, public relations, branding, lead generation, competitive analysis, events, collateral and sales training and tools for Global IP Sound, developer of embedded voice processing technologies for real-time communications over packet networks. Through solid media relations, significantly increased press coverage (>150%) and nurtured industry analyst relationships to ensure positive coverage.

Executive Education, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Executive Education, Selling Skills And Sales Operations

B.S., Communications