Jacqueline Post Rm 🚀 Email & Phone Number

Amsterdam, Noord-Holland, NL

Amsterdam, Noord-Holland, NL

• Maandag® is a Dutch staffing and recruitment company. Family-owned. I am responsible for the Marketing Strategy and Digital Transformation of the company. Both B2C and B2B focused. FTE responsibility +50 FTE. Member of.
• Execute developed marketing and digital strategy incl. companywide transformation-program to transit to our future role as a company. Create upskill and reskill program in collaboration with HR.
• Strategy and execution of several TTL brand campaigns to attract new talent. Rolled out optimised mission statement / purpose and integrated the purpose in all touchpoints.
• Implemented customer journey first approach. Optimised all customer journeys in line with our Brand Experience.
• Further develop the Maandag® App for professionals to register hours, check pay slips, register holiday and sick hours. Currently working on Digital Match proposition to future elevate our digital ambitions and support.
• Set up new Talent Acquisition department to source 24/7 new talent for future vacancies. Set up and rolled-out content marketing strategy to retain candidates and professionals through relevant event-driven messaging.

Amsterdam, Noord-Holland, NL

• This start-up helps SMB to (re-)organize all workflows into fluidly running processes. Through this, a company can work more efficiently and gain more success.Key responsibilities
• Define brand and product positioning and product portfolio strategy, incl. pricing.
• Develop B2B Go-to-market strategy.
• Deliver Brand guide, communication materials, create new collateral.

Amsterdam, NL

• Funda.nl is the leading property portal in the Netherlands and Funda in Business the leading commercial real estate portal. I was responsible for both brands, with main focus on the B2B-side of our platform: real.
• Overseeing acquisition of new agents, revenue growth, content, events, product marketing, pricing, PR, corporate communication, marketing communication, research, BI & data analytics and marketing operations.
• Executing B2B marketing strategies for product launches of our SaaS-solutions and attracting new agents, cross and upsell additional media and advertising products per listing published by agents to increase revenue.
• Intensify usage of our SaaS-solutions using off line marketing (events, demonstrations, presentations, workshops) and content marketing (white paper, video, product page, testimonial).
• Working with commercial teams to help them to advice business partners better through – continuously improved - demand generation programs.
• Making data driven decisions and where to focus next applicable for the entire organisation.

Amsterdam, Noord Holland, NL

• XS4ALL is a Dutch Internet Service Provider. My interim assignment was to take strategic and operational responsibility for the online-first transition. Key responsibilities
• Creating and implementing online campaign- and digital media strategy to acquire new customers.
• Managing two complex projects: new online order intake process with related messaging and rebranding project including new website, advertising campaigns.
• Working with product teams to develop new propositions and related messaging to fit the online-first approach. Key achievement/projects
• By shifting contacts to online services, operational costs decreased significantly.
• Despite reorganisation vicissitudes, I was able to create a motivated team and recruit new personnel.

Amsterdam, Noord-Holland, NL

The house where Rembrandt lived between 1639 and 1658 is a museum. My interim assignment was to run all marketing operations for new exhibitions (strategy, branding, advertising) to attract paid international visitors. Researched and tracked potential partnerships for fundraising. Due to the very limited out-of-pocket budget performed day-to-day financial.

Amsterdam, NL

• In the role of interim manager of Marketing & Communication I was strategically and operationally responsible for the Funda brand and the relationship with agents.Core responsibilities:
• Managing the marketing team (5 FTEs direct);
• Responsible for research, product marketing, marketing communication, brand management, PR and spokesperson, sponsoring and online marketing;Results achieved:
• Marketing strategy that increased agents’ satisfaction from 4.3 to 6.9;
• Preventing negative reputation of Funda as a result of legal action by the Authority for Consumers & Markets (ACM).

Delft, ZH, NL

• Exact develops business software solutions for SME. The interim assignment was to take P&L responsibility, increase the global (online) brand- and proposition awareness and deliver qualified leads (MQL) in accordance.
• Managing the Global online team (10 FTEs direct) and 25 FTE indirect in Kuala Lumpur.;
• Working out the short and long term global online marketing strategy for improvement of the online and offline brand and proposition awareness;
• Optimizing search campaigns and intensifying online tools;Results achieved:
• Improved the overall Cost-Per-Lead (CPL);
• Within 3 months, realized delivery of new websites for EMEA-markets (the Netherlands, UK, US, France, Germany, Czech Republic) and the.com domain.

Rotterdam, NL

• Eneco is a sustainable energy company. Started the interim assignment with strategic advice on the viability of an online channel. With strategic leadership and change management capabilities several investments.
• Managing the online channel team (+ 12 FTEs direct);
• Elaborating the Internet vision, including organisational design and responsibilities.Key achievements:
• Setup data analytics, email marketing, affiliate marketing and SEM.
• Improved overall sales: growth of number of new online customers +130%;
• Redesign of the website (including related processes): decreased number of dropouts and increased results, in accordance with sales, retention and self-service objectives.

Utrecht, NL

• UPC (currently Vodafone/Ziggo): offers fixed, mobile and integrated communication and entertainment services. Strategically and operationally responsible for P&L total portfolio internet, telephony and mobile (revenue.
• Developed several ATL and BTL-campaigns for acquiring and retaining subscribers.
• Improved marketing performance by implementing fact-based marketing approach to constantly use consumer insights for (digital) marketing campaigns.
• Developed an innovation strategy for our cable network technology and introduced new propositions. Both financial and operational responsible for this complex project.
• Improved UPC’s online reputation by improving processes and communication.
• Reorganised Marketing-department (65 FTEs), negotiated with the Works Council and implemented changes

Rotterdam, Zuid-Holland, NL

• Key responsibilities/achievements:
• Developed new (differentiated) product portfolio for KPN brands, including market introduction per brand;
• Developed business plan KPN 2005-2008 for internet, telephony and TV;
• Purchased and implemented e-mailmarketing platform;
• Developed and implemented merger strategy new acquired Internet Service Providers (Tiscali, Cistron, Speedlinq, Freeler);

Rotterdam, Zuid-Holland, NL

• Key responsibilities/Achievements:
• Developed customer contact strategy based on customer value;
• Advised marketers of the business units (telephony, internet en TV) on the channel and media mix, frequency of the communication and relevancy (within the total customer contact strategy);
• Developed cross- and up sell programs and increased revenue per customer;
• Set up project to develop KPN-wide loyalty program;

San Francisco, California, US

• Key responsibilities/achievements:
• Developed strategy for retention and loyalty;
• Implemented a retention desk and therewith decreased churn significantly (-30%);
• Developed and implemented company wide customer value strategy;
• Carried out process changes that improved the service, customer satisfaction and customer focus;

San Francisco, California, US

• Key responsibilities/achievements:
• Managed total communication efforts, quality and consistency of our messaging;
• Managing editor sponsored magazine “PLANET”; 6 issues a year;
• Introduced e-mailmarketing;
• Developed “Planet Discount”-program; customers received higher discount on gadgets compared to non-customers;

Hilversum, Noord-Holland, NL

• Key responsibilities/achievements:
• New business opportunities at existing B2B-customers
• Developed content strategy NOC*NSF for Olympic Games 2000 in Sydney incl. online strategies for NOC*NSF partners Heineken, BEN, Radio538;
• Developed multi-channel strategy for Dutch Tourism Board and increased awareness Holland.com;

Chuo-ku, Tokyo, JP

• Key responsibilities/achievements:
• Acquiring new customers within the Benelux;
• Developing collateral, demonstration set ups to support sales;
• Developed training and seminars for customers, including manuals and other supporting tools

Certificate In Global Management, Strategic Marketing Programme

Artificial Intelligence: Impact On Business Strategy

Certificate In Global Management, Women Leadership Program

Corporate Governance

Master'S Degree, Nima-C And Nima-B, Strategic Marketing

Master'S Degree, Business Strategy

Bachelor'S Degree, Marketingcommunicatie B

Bachelor'S Degree, Digital Marketing

Bachelor'S Degree, Tourism And Travel Services Management