Jacqueline Si Shi Email & Phone Number

New York, Ny, Us

Brentford, Middlesex, Gb

Brentford, Middlesex, Gb

GSK and Pfizer joint ventured consumer healthcare business Aug 2019. Legacy Pfizer employee.

New York, New York, Us

• Leads digital analytics for the US digital commerce team. Key projects include participation in the Digital Steering Committee and development of the US eCommerce Tableau Dashboard “Agora” bringing data transparency to the organization• Creates monthly business reports and partners with key business stakeholders to identify business drivers and inhibitors. • Develops a range of digital commerce best practices including Amazon SEO, eCommerce keywords priorities, digital shelf optimization and content strategy to ensure and increase product discoverability, accelerate profitable growth

New York, New York, Us

• Led digital analytics for the US marketing department. Key projects include the identifying, measuring, and reporting of KPIs, developing digital dashboards, digital performance attribution(multi-touch attribution), the across-brand “Buy Now” initiative, new product “digital first” launches, Amazon keywords discovery, competitive analysis, in-depth website analytics, social analytics• Created a search-based predictive model which forecasts outcomes of potential dietary supplements launches. The organization launched the second batch of Alacer products based on the model and analysis• Works cross-functionally (media, insights, e-commerce, etc) within PCH and outside vendors/partners to drive insight and decision making. Delivers powerful and actionable analysis to make sure the team continues to learn and optimize.• Led the RFP process to identify the best digital attribution tool available in the market. Assisted in the RFP process for identifying the best paid-search management tool• Delegate Nexium24HR digital marketing manager • Pioneered in PCH voice initiative. Launched PCH’s Amazon Alexa skill “It’s Your Wellness. Own It.” • Gathered data for 500+ digital videos to supports Pfizer Oscar show and developed video best practices for the organization

• Evaluated website robustness from Google Analytics data. Derived customer insights from Google Analytics of Element Snacks website and e-store activities• Acted as president’s assistant, managed large data sets of store sales, forecasted sales growth. Supervised and analyzed brand ambassadors’ performance

New York, Us

▪ Wrote articles for Vogue.com.cn about various fashion topics, which includes how to wear tiny jewelry in spring time, vacation jewelry plans, what's the fashion jewelry books that are worth collecting, choker wearing guide, etc.

New York, Ny, Us

• Responsible for two accounts with over $5 million revenue, set up email campaigns on a daily basis, measured weekly email performance, executed email tests, and worked with the brand marketing team to improve email strategy• Created dashboards to capture the investment pacing of Online Ad and Paid Search programs, monitored the spend and KPIs and managed relationships with Online Ad vendors (e.g. Criteo and TellApart)

Milan , Milan , It

▪ Sell luxury goods with expertise and taste in fashion and thorough understanding of both international and domestic customers’ needs and desires, maximize Chinese language advantage, and dedicate to unique luxury customer experience. Achieve first year sales revenue with 1.74 million, exceeded the sales goal of 1.3 million over 30 percent. ▪ Derive insights from SAP sales reports, adjust selling strategy based on insightful analysis of customer profiles and preferences, and optimize sales results. Collaborate greatly with co-workers, translate Chinese customer needs to co-workers to assist them make sales to achieve the store sales objective, being a great team-player. ▪ Perform manager’s role once in a while when department manager is off, supervise other colleagues.

Meyrin, Ch, Ch

▪ Shadow sales process and learn Cartier products details, be a guide and translator for Chinese clients, help sales associates to sell products to Chinese clients and generate revenue for Cartier, highly strengthen interpersonal and communication skills

Master’S Degree, Ms In Integrated Marketing, Concentration: Marketing Analytics

Bs, Finance, Technology Management Dual Degree