With specific focus on Media/Marketing and Omnichannel Analytics: Responsible for defining Sage’s media, marketing and OCE analytics & measurement strategy, creating a roadmap for execution and then executing it, working closely with OCE team, Marketing Teams, AORs and Advanced Analytics function. Scope includes customer engagement strategies & analytics, segmentation and targeting, development of customer-centric analytics to optimize execution, customer engagement, impact assessment and identification of optimization opportunities, refinement of digital/omnichannel activities etc.

Leadership Success: Successfully built, developed, and led diversely skilled brand analytics team acrossCardiovascular and Rare Disease portfolio focusing on building best practices and future capabilities. [Happy and highly productive team!]Major Responsibilities & Selected Accomplishments:• Responsible for providing analytical expertise to the Commercial Organization, driving strategic andoperational excellence. Help lead the development and deployment of new analytic capabilities.• As both a hands on analytical and leadership role, be a proactive internal consultant to the brand team,supporting and designing commercial solutions, enabling data-driven decisions that are based on rigorous analysis and best available information.• Led team in building Novel & Innovative Projects/Business Capabilities helping the organization to understand their business better while making quicker business decisions: Self-Serve Platform for all three brands (PowerBi) as well as internal analytical capabilities PatientIQ (two brands) and built the Brand 360 data repositories.• Strong ability to work cross-functionally with key commercial functions, building trust, and acting as a advisor for important business decisions. [IT, SFO, MA, Brand, GCDI (Omni Teams), BID’s, Forecasting, DS&AI]• Reputation for addressing difficult issues, bringing the right people together to solve them• P&L Management of Brand Analytics Budget across three brands(+6M)

• As an integral member of the extended brand team, leverage expertise in various data sources (secondary data, demographical, alignment, activity, etc) to coordinate the design and implement analytical solutions in support of Business Opportunities, Customer Segmentation & Targeting, HCP & Patient Opportunity Identification, Return-On-Investment analytics and Optimal Resource/Budget allocation across diverse Sales and Marketing channels, Patient & Prospective Analytics, Smart Business Experiments (Test & Learn), Market Simulation & Patient flow modelling among other business critical analyses.

Deliver/Communicate regular reporting deliverables to internal customers with proper commentary and findings using various communication channelsProjects: Customer Touchpoint Tool (US), R&I Liaison Commercial Control Tower, Global and US Activity Reporting (Omnichannel Activities)Major Responsibilities & Selected Accomplishments:• Build critical business partnerships with internal customers like brand insight teams and brand marketing teams to develop a deep understanding of the data and analytical needs translating into corresponding KPIs and performance management reports/dashboards • Document requirements for KPI’s and performance management reports/dashboards including data sources, definitions, calculations, expected ranges/examples.• Guide external contractors/internal automation developers through iterative process ensuring reporting and validation best practices are implemented resulting in scalable final production output.• Deliver/Communicate final product back to internal customer with proper summaries and findings using various communication channels (email, conference call, and in person)• Collaborate/Coordinate across the enterprise with multiple stakeholders within Insights & Analytics and beyond including Commercial Operations, Market Access, IT, and Senior Leaders to enable the next generation data/analytics platform to drive superior and dynamic performance management and joint endeavors

• Data Analytics: Entire spectrum of data life cycle management: gathering, storing, KPI development, and interpreting data, making recommendations based upon research findings as well as measuring business channel developments to predict future performances. Provide data & analytical support to all channels of the organization through research and analysis of current business trends, market trends, and competitor information that may affect the organization's ability to market and sell its products. (Channels include, FDM, Natural Retail, Healthcare Provider, Contract/Export) Lead/Manage vendor employees in maintaining servers and developing databases as business needs change.• Sales Operations: Maintain CRM system, create targeting and customer segmentations, design and balance territories, create sales quotas, manage IC plan and payouts for FTE, Retail broker Network, and Healthcare Practitioner 1099 representatives.• Financial Forecasting: Cost Center budgeting, P&L by channel, Revenue, unit demand forecasts, measure campaign/promotional effectiveness.• Project Management: Responsible for project management of new product launches for eight topical T-Relief products. Work collaboratively with new product development team, CMO’s, internal production, component vendors, marketing, sales, and finance to develop critical path, schedules, and responsibilities to ensure on time and on budget product/packaging launches and changes. Responsible for operationalizing as part of project close out. Managed projects like CRM implementation/upgrades, data warehouse upgrades, and ecommerce site launch.• Supply Chain Management: Created and used demand forecasts at each partner distribution center in order to ensure continual supply. Worked backwards with APICS Bill of Material explosion techniques to determine when/how much to order including consideration of MOQ/batch size/lead times, forecast and run rates.

Responsible for proforma modeling and forecasting for existing business and new strategic initiatives. Major Responsibilities & Accomplishments: Served as Sales, Marketing, and Sales Operations subject matter expert for internal projects. Performed specific territory, client, and strategic financial analyses; develop reporting and system analysis methods for commercial business management.  Developed and analyzed reports of commercial client utilization, revenue, and payment trends. Make recommendations to senior executive staff on special pricing and list price discounting to meet strategic revenue objectives.  Evaluated periodically the profitability of commercial payers to assess effectiveness of contract terms in meeting strategic objectives.

Started in Sales, managing the West coast sales team and quickly moved to supporting the entire sales force, marketing team, and sales management teams as we built out the data warehouse by providing consistent, relevant and accurate financial data as well as guidance/knowledge of the data.Major Responsibilities & Accomplishments: Gathered and compiled raw financial data; conduct research for industry trends and benchmarks; and incorporate into a centralized reporting format. Prepared Sales Forecasts in units, Gross sales, and Net sales using a combination of different industry trends and benchmarks to create mathematical models for future marketing programs. Design/Redesign/Maintain Sales Territories; set Sales goals based on budget requirements. Developed, Implemented, Monitored and Controlled projects surrounding Sales Excellence. (Sales Targeting Models, Data Management, Staffing Recommendations, Reporting, etc) Served as Business Analyst and/or Project Manager to gather requirements, find/implement solutions, and serve as trainer/point of contact for any Customer/ERP/Data warehousing changes. Software developer for CRM updates and maintenance (CRM 4.0) (CRMUG Premium Member)

Managed and improved team performances (led a team of 50+ with 3 sub teams of 12-15 employees), implement business initiatives, and set direction for leadership development within my aligned team of coaches, Consultant Support Specialist’s (CSS), and Customer Care Consultants. Major Responsibilities & Accomplishments: Tracked and reported performance - provided daily/weekly/monthly strategies and planning to improve metrics. Built proper skill sets, motivated to perform, and follow-up with appropriate recognition/action. Developed all leadership members aligned with my team by utilizing certification, AOLU, Project integration, LTAW, other training, and feedback. Served as check and balance point for each Coach/CSS in order to ensure all required commitments are timely and valuable.