- Create new brand directives for new and emerging brands - Re-brand or redefine brand's voice and directives for current brands to attract new client base or reposition brand in a new market- Define target customers and competitors, to properly position brand in their selected market - Collaborate with clients and bring their brand vision to life by outsourcing current and relevant designers for brand logo and visual stamp- Create a brand style guide, social media directives and implement marketing strategies- Create and curate content based on new branding- Manage social media channels with relevant brand voice- Create marketing and engagement strategies to attract targeted communities- Identify growth opportunities within the client's market - Implement marketing strategies for social media channels- Write copies for social media channels, blogs, email campaign

- Venue and vendor search- Budget & RSVP management - Examine and negotiate contracts with venue and vendors - Design events to meet clients' expectations- Communicate with several vendors to achieve desired cohesive outcome of design - Timeline creation for event day- Fast conflict resolution, thinking outside the box for alternative solutions for any complications that may occur- Manage and lead teams of 15+

-Identified KPIs to create impactful marketing initiatives & strategies for digital space Strategized marketing campaigns, promotions & monthly content calendar-Created digital ads campaigns within all funnels with data driven content for low CPC & CPM and higher ROI & ROAS- Lead social media initiatives to drive traffic on social media platforms -Managed budget & forecast spending within marketing department - Negotiated contracts with influencers for brand collabs & partnerships -Planned photoshoot campaigns, design concepts & book all vendors- Managed marketing team for content creation, graphics & social data-Content create viral Reels, TikTok and videos with video first mindset - Increased engagement, reach & following on all social media channels -Cultivated a strong community with Instagram account by creating meaningful engagement, interacting with followers & responding to DMs- Analyzed data from Google, Facebook, Pinterest & Shopify analytics to identifyopportunities to increase sales- Reported weekly, monthly & quarterly on marketing incentives & its effectiveness- Lead email software change to Klaviyo & managed subscriber database- Designed & refreshed emails to increase CTR, open rate & revenue

- Led and implemented the brand re-fresh for the visual branding of the company - Redefined brand’s voice and visuals for client facing social media channels- Defined new reach target market and brand directives to attract new client base - Improved referral program by streamlining the process of referrals to gain more referred clients z- Sourced a referral marketing software program to utilize across website and CRM systems that helps with streamlining the referral process- Manage all social media channels (Instagram, Facebook, Pinterest) for the company and 2 of its secondary accounts (@bellasposawedding, @bellasposaphotography @tommyluphotography)- Plan content calendar while implementing marketing directives- Copywrite for company's social media channels, blogs, email marketing, promotional materials - Directed and shot videos, photos for content creation based on new brand aesthetics- Content creation for secondary accounts - Designed graphics, email marketing, and promotional materials- Community engagement with brand's audiences by responding to DM's, comments, and questions- Plan expo and trade shows with new marketing goals and directives. Setup expo booth and activities with marketing materials to attract new clients

- Manage operations and administrative duties prior to events such as timelinecreation, service planning, inventory control, and calendar management.- Assisted at the 2019 Emmy’s Governor’s Ball multi-day event with over 500 employees. Supervised service excellence, inspect display and food presentation quality and resolved arising issues at hand during duration of event.- Respond to sales inquiries and communicate directly with potential clients.- Serve as a liaison between VP, Sales Team, Operations Team and Event Staff to clearly communicate all event expectations and needs.- Implemented new directives to facilitate open communication and ease of service for executive kitchen members, event staff and sales team.- Created new graphics and standardized creative displays to match events/clients aesthetics and branding.- Recruited & trained new employees on company standards, operational and new software.- Applied for event based permits and worked with gov’t agencies for approval.

- Styled creative content for daily Instagram posts while collaborating with managers on current events and department needs- Calendarized and published postings based on in-store promotions and events- Organically increased following on Instagram by 20% by engaging with the community

Christian Louboutin -Beauty Advisor | Beverly Hills, CADiane Von Furstenberg - Stylist | Los Angeles, CAPrada - Sales Support Handbags & Shoes | Beverly Hills, CA