Director, Financial Partnerships
Bethesda, Md, Us
Directed the luxury and international cobrand credit card programs with strategic partners for Marriott Rewards and The Ritz-Carlton Rewards. Oversaw product strategy, marketing, and management of 3 cobranded credit card products across awareness, acquisition, engagement, and retention. Led all marketing, advertising, events, and sponsorships for products. Managed and developed two direct reports. • Developed and implemented annual integrated marketing plan for The Ritz-Carlton Rewards Credit Card across advertising (digital, print & social), marketing (DM, email, digital, social, microsite), promotions and events to position product as the best hotel rewards credit card for luxury travelers. Product awarded “Best Hotel Credit Card” by US News & World Report in 2015.• Led enhanced product launch for The Ritz-Carlton Rewards Credit Card across the organization with new brand identity, positioning and benefits.• Directed core team of 6 associates and cross-functional team in the ideation, development and launch of FlashPerks, a POC offering exclusive hotel packages, experiences and merchandise to members in weekly flash sales to showcase the benefits of being a member and shift the perception of Marriott Rewards.