Jacqueline Tea Email and Phone Number
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Highly detail-oriented digital ad operations professional specializing in site tag deployment and QA, online media campaign execution, client onboarding, project management, process engineering, team management/training, KPI tracking, etc... Extensive experience with dynamic ads and optimization, rich media, ad implementation, conversion tracking, troubleshooting, reporting, and data analysis. Strong leader with senior-level experience. Analytical with vision to see big picture. Excellent written and verbal communication skills.Proficient in Ad Servers: DFA/DCM & DFP; Tag Management Solutions: GTM, DFA Floodlights, Ensighten, & Signal; Google Analytics; Debugging Tools: Fiddler, Chrome Developer Tools, & Ghostery; VAST, VPAID, MRAID, & HTML; Microsoft Office: Outlook, Word, Excel, & PowerPoint; Project Management Tools: Jira. Familiar with Ad Fraud/Verification Tools: Integral Ad Science & DoubleVerify. Acquainted with Mobile Measurement Partners (MMPs): AppsFlyer; Partner Marketing Platforms: Everflow.
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Sr. Director, Ad OperationsBold Collective Apr 2022 - Present
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Director Of Ad OperationsDailey Dec 2018 - Dec 2019• Extensive experience with Google Tag Manager (GTM), Google Analytics (GA), and Sizmek• Managed ad trafficking and conversion tracking such as UTM parameters, Facebook and other partner pixels, Google Analytics, etc…• Generated, QA, debugged, and managed tag deployment across William-Lyon homes and Songtradr websites• Audited existing campaign tracking, partner pixel implementation, and site tagging to ensure consistent and accurate digital media tracking• Performed QA, pre-launch testing, proactive ongoing testing and maintenance to maximize uptime• Analyzed business goals of clients, their customers, and translate knowledge into effective ad tracking, tagging, and trafficking strategy• Troubleshot reporting and ad tag related issues and reporting discrepancies• Developed and implemented processes to properly track paid media and drive increased efficiencies• Created training, evaluation, and campaign management materials• Trained and mentored intra-/inter-departmental team members -
Associate Director, Ad OperationsTeam One Oct 2013 - Apr 2017• Consulted on all technical projects – ad server, site, and tag management solution migrations, dynamic ads capabilities (Sizmek & PointRoll), DMP test cases, etc...• Extensive experience with various ad technologies: GCM, DFA Floodlights, Adobe/Omniture, Oracle/BlueKai, Ensighten and Signal tag management solutions and familiar with regex• QA, debugged, and managed tag deployment across Lexus and PIMCO websites• Troubleshot reporting and ad tag related issues• Collaborated with cross-functional teams in managing KPI tracking, DMP management, and DSP and video partnerships• Liaised with Dev, Media, Production, Account, Analytics, publishers, programmatic partners, and Client on all large-scale projects• Facilitated cross media/platform and brand studies with Nielsen, Oracle (BlueKai/Datalogix), etc...• Oversaw digital ad operations and led onboarding of new business• Identified gaps in workflow and implemented process to increase efficiency and enforce accountability• Partnered with cross-functional teams to standardize best practices, streamline workflows, and define ad operations processes and SLAs• Prioritized work, developed schedules and communicated expectations to manage high campaign volume and facilitate faster turnarounds• Trained and mentored intra-/inter-departmental team members• Created training, evaluation, and campaign management materials -
Senior Account Manager, AnnalectOmd Usa Jun 2010 - Sep 2013• Evaluated technology providers – ad servers, rich media, ad verification, tag management systems (TMS), etc...• Consulted on all technical projects – dynamic ads capabilities, data management platforms (DMP), etc…• Extensive experience with Teracent/DoubleClick Rich Media, data feeds, Innovid, etc…• Managed DFA Floodlights on desktop and mobile websites to measure conversions• Worked closely with partner media and creative agencies in managing national and regional campaigns• Responded to site performance issues on NissanUSA, InfinitiUSA, ChooseNissan, NissanCommercialVehicles, related microsites, and mobile counterparts• Analyzed performance reports of campaigns and troubleshot issues• Trafficked ad campaigns, QA major takeovers, and managed relationship with Operative for outsourced campaigns• Facilitated cross-media and brand studies with GfK, Nielsen, and InsightExpress• Implemented processes to streamline workflow between cross-functional teams• Supervised digital ad operations on the Nissan/Infiniti account• Trained, provided guidance to, and promoted growth of team members -
TeacherCelerity Nascent Charter School Aug 2008 - May 2010• Instructed 4th graders according to California State Standards
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Ad Traffic ManagerInternet Brands Aug 2006 - Aug 2007• Tagged newly acquired websites and collaborated with web developers to ensure proper implementation and functionality• Created and trafficked placements for automotive, travel, and home verticals• Monitored digital campaigns and coordinated with affiliate marketing programs to ensure full delivery• Generated reports tracking the delivery of all active campaigns• Analyzed and investigated reporting discrepancies to identify potential causes and/or solutions• Collaborated with planners and advertisers to obtain necessary creative assets to ensure timely launch of campaigns• Produced creatives to assist in campaign optimization• Managed, prioritized tasks, and trained ad operations team• Assisted in forecasting inventory and completing request for proposals (RFPs)
Jacqueline Tea Skills
Jacqueline Tea Education Details
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Psychology -
Education & Teaching Credential
Frequently Asked Questions about Jacqueline Tea
What company does Jacqueline Tea work for?
Jacqueline Tea works for Bold Collective
What is Jacqueline Tea's role at the current company?
Jacqueline Tea's current role is Sr. Director, Ad Operations at Bold Collective.
What is Jacqueline Tea's email address?
Jacqueline Tea's email address is ja****@****usa.com
What is Jacqueline Tea's direct phone number?
Jacqueline Tea's direct phone number is +131043*****
What schools did Jacqueline Tea attend?
Jacqueline Tea attended University Of California, Los Angeles, Pepperdine University.
What skills is Jacqueline Tea known for?
Jacqueline Tea has skills like Digital Marketing, Doubleclick, Online Advertising, Digital Media, Rich Media, Powerpoint, Advertising, Analysis, Campaign Management, Analytics, Microsoft Excel, Microsoft Word.
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